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Offer

GEO – SEO in AI/LLM models

  • Brand exposure across all AI/LLM models
  • High-quality traffic
  • Ongoing expert support and regular performance reviews

SEO for LLMs (Large Language Models, e.g., ChatGPT, Claude, Perplexity, Grok, Gemini) is an investment in visibility where user searches increasingly begin.
Early brand presence in AI provides a significant competitive advantage and an opportunity to appear exactly where key stages of the purchasing journey take place.

Free quote

Meet our expert - we will prepare a quote within 24 hours.

Mariusz Piskor Senior SEO Specialist

Our clients

The package includes:

  • Quick start setup
  • Upfront SEO financing
  • A ready-to-go plan and timeline
  • Comprehensive reporting
  • Google Environment setup & integration

How do we work for you?

A custom SEO strategy tailored to your business

Regular reporting on results and completed work

Ongoing support from your account manager and SEO team

We don’t remove links after our cooperation ends

Content development, sponsored posts, and link building

What do the clients say?

MasterSport

MasterSport

Challenges? No problem!

Price pressure from competition and customer outflow to other platforms? We solve the most important challenges.

Sławomir Bielenia
COO At MasterSport

Briju

Briju

Development, development and efficiency again!

Daniel Górny
Marketing Specialist

Świat AGD

Świat AGD

Effective cost optimization.

You optimize costs with us. A partnership of our specialists and machine learning technology makes you spend much less on servicing and polishing ads.

Jarosław Kłakowicz
Marketing Specialist

Levant

Levant

We open up new possibilities.

We don't just reach the customers you have in mind. We will also find those that you may have forgotten.

Joanna Tobiaszowska
Executive Marketing Manager

Teo

Teo

We are likeable!

Our cooperation with Meble Teo is a perfect example of how smoothly we combine deep relationships with clients and effectiveness of operation.

Maksymilian Bartkowiak
Marketing Development Manager

Vigour

Vigour

A minute with the benefits of Google Ads.

Clients are seeing the powerful advantages of Google Ads over other advertising channels more and more often.

Kinga Dudzińska
Project Manager

96%

of clients extend Google Ads contracts with us

24%

increase in average business profitability year-to-year

100 M

annual cumulative budget managed for clients

100

digital marketing experts

Fill out the form and get a

free quote!

Let us analyze your business and prepare an offer.

We will contact you within 24 hours.

  • We respond to inquiries submitted Mon-Fri 8 AM – 4 PM (CET) within 1 hour.
  • We will answer remaining questions the next
    business day after 9:00 AM.
Your data is safe.
More about data protection

Verseo spółka z ograniczoną odpowiedzialnością with its registered office in Poznań, at the following address ul. Węglowa 1/3, 62-122 Poznań is an administrator of your personal data.

About Verseo

Company’s office is located in Poznań. Company is entered into the register of entrepreneurs, kept by the District Court of Poznań – Nowe Miasto i Wilda in Poznań, 8th Commercial Division of the National Court Division under number 0000596164, NIP (Tax Identification Number): 7773257986. You can contact us by writing a letter on the address indicated above or e-mail:[email protected]

You have right to:

  1. access to your personal data,
  2. correct your personal data,
  3. demand to remove your personal data,
  4. restrain to process your personal data,
  5. object of process your personal data,
  6. transfer your personal data,
  7. withdraw consent.

If you think we process your personal data not in accordance with the law, you have right to object to supervisory authority – President of Personal Data Protection Office.

We process your personal data to:

  1. handle your question, based on art. 6 ust. 1 lit. 6 of General Data Protection Regulation
  2. promote our goods and services including ourselves in connection with your consent, based on art. 6 ust. 1 lit. a of General Data Protection Regulation
  3. protect or claim in connection with our reasonable interest, based on art. 6 ust. 1 lit. f General Data Protection Regulation

You share your personal data freely. Please remember that without sharing your personal data you will not be able to send us a message, and we will not be able to answer you.

We can share your personal data with trusted recipient:

  1. providers of tools made for: website analytics, marketing automation,
  2. hosting operators.

We will process your personal data by the time:

  1. which is necessary to achieve a specific purpose for which they were collected and after this term by the time which is necessary to protect or possible claim,
  2. of withdraw your permission .

We don’t process personal data in a way, which would involve making only automated decisions about you. More information about processing of personal data you can find in our privacy policy.

Benefits of SEO for your business

No cost per click

Long-term results

Improved brand reputation and User Experience

High return on investment

Where will your website appear thanks to SEO in LLMs?

  • AI models – ChatGPT, Gemini, Claude, Grok, and other LLM technologies
  • AI Mode and AI Overview in Google – the section displayed above traditional search results in the world’s most popular search engine
  • Bing Overview – the section shown above search results

GEO (Generative Engine Optimization) w prostych słowach

GEO (Generative Engine Optimization) is something new but very important — it’s the equivalent of traditional SEO, only not for Google, but for AI-based search engines.

In simple terms:

It’s a way of optimizing content so that language models (e.g., ChatGPT, Gemini, Claude, Perplexity) select your brand, products, or services as the answer to users’ questions.

  • In SEO, you compete to make your website rank high on Google.
  • In GEO, you compete to make AI recommend your business when someone asks, for example, “Where can I buy original perfumes?”
The user visits your website,and the chance of making a saleincreases! Through technical website optimization, content expansion, and natural link-building, we enhance your site’s reputation - so your brand appears in AI-generated answers. A potential customer asks an LLM model, such as ChatGPT, to recommend products or service providers in a given category - and receives an AI-generated response. Above the search results, they seea summary generated by AI. A potential customer types the name ofa product or service into a search bar.

More and more people are starting their searches directly in AI rather than in Google.

Being visible in these new “generative engines” gives you a competitive edge and increases the likelihood that the customer will choose you.A potential customer asks an LLM model, such as ChatGPT, to recommend products or service providers in a given category — and receives an AI-generated response.

Why work with Verseo?

Peace of mind
Expert support from a dedicated SEO specialist who knows your business.

Security
Proven, safe methods and full assistance during website migrations.

Convenience
Minimal technical effort required on your end. We handle the heavy lifting.

Cost-efficiency
Advanced technical audit and basic analytics included in your package.

We’re reliable and take every project seriously

That’s why we’ve earned the highest level of Google partnership status.

What that means for you:

  • Early access to new features
  • Exclusive beta tools
  • Programs to support international expansion
  • Priority support – fast help when it matters most

Agency vs freelance

Verseo
Freelance
  • Established processes and quality control
  • Premier partnerships with Google and Meta
  • Service uninterrupted by vacations or sick leave
  • A team of specialized experts
  • Support across all advertising channels
  • Extensive experience in a wide range of industries
  • Personalized, client-focused approach

Agency vs inhouse

Verseo
in-houseIn-house employment
  • SEO - average monthly service cost EUR 2 300up to EUR 4 500
  • Google Ads - average monthly service cost EUR 1 500up to EUR 4 500
  • Meta Ads - average monthly service cost EUR 1 500up to EUR 4 500

Verseo’s technology infrastructure

We use premium analytical tools to streamline analytics and reporting processes. This not only enhances our work efficiency but also saves you from having to invest in additional tool subscriptions yourself.

How AI is changing SEO – and why it matters

Traditionally, search engines presented users with a list of links.

The growing popularity and usefulness of AI have changed those expectations. Users now expect ready-made answers, recommendations, and summaries that shorten the path from question to solution.

AI fills that gap, which means SEO strategies must evolve to adapt to this new reality.

AI-powered search can be divided into two main categories

GEO optimization – AI Overview

AI Overview is a panel displayed above search results that summarizes a user’s query using AI.

Instead of showing only a list of links, AI Overview generates a short, contextual response — often enriched with additional sources, products, or suggestions.

 

The key point is that this feature provides users with instant answers without requiring them to click a link.

As a result, click-through rates have dropped by nearly 30% year over year for queries that trigger AI Overview.

This makes it a priority to optimize your website so that it becomes a reference source for the search engine’s AI.

Although traffic volume is lower, it is much more “qualified” — appearing in AI-generated answers attracts users with a real intent to purchase or get in touch.

Currently, nearly 20% of Google queries already trigger AI Overview — and that number is constantly growing.

Visibility within AI-generated responses is becoming a new form of brand exposure: even if users don’t click, they still see your brand name or citation, turning SEO into a tool for brand awareness building.

AI Mode

AI Mode in Google is a new search experience powered by artificial intelligence.
It aims to deliver direct, conversational answers instead of just a list of links.
Google breaks down the query into subtopics, searches the web for the most relevant information, and combines the results into a condensed AI-generated answer that includes links to sources.

GEO optimization – LLMs (ChatGPT, Gemini, Claude, and other models)

With the rise of Large Language Models (LLMs), not only are search engines evolving — user behavior is, too.
AI is increasingly replacing Google as the first-choice search tool. Consumers now type prompts asking for product or service recommendations, and appearing in the results of Perplexity, ChatGPT, Gemini, Grok, or Claude is becoming an essential part of brand exposure.

SEO for LLMs is an investment in visibility where users are increasingly beginning their searches. Early presence provides a competitive advantage and helps secure your brand’s position in AI-generated answers. This allows businesses to attract high-value traffic from users with real needs and purchase intent.

 

PromptRanker – how GEO optimization in AI works with Verseo

We’ve developed the PromptRanker framework, which goes beyond traditional SEO activities to include advanced SEO/GEO initiatives that increase your brand’s visibility in LLM and AI models.

PromptRanker combines a wide range of actions related to content development, technical website structure, and link profile building.

Among the most important activities are:

Content development

This means giving your content a natural Q&A style, similar to a conversation with an assistant (“How…?”, “Why…?”).
We optimize content for AI queries — with precise 40–60-word answers, FAQ segmentation based on user intent, topic clusters, and more.

We also assist in creating industry-specific case studies with real data and insights that AI can use to build your brand’s expert authority.

Our activities also include consulting on the use of social media (LinkedIn, YouTube, Facebook) to strengthen social signals for LLM models.

Technical optimization

We start with a structured data audit — checking whether your website has the correct schema markup on key pages such as products, categories, and blog posts.
These tags help Google better understand your content and display it in a more attractive way in search results — for example, with ratings, prices, or FAQ sections.

We also verify whether AI crawlers can access your content — ensuring that indexing bots such as Bingbot and GPTBot are not blocked. Next, we identify any missing or incorrect JSON-LD elements (e.g., FAQPage, HowTo, Article, Product) that help AI extract ready-to-use content snippets. For validation, we use tools such as Google Rich Results Test to confirm the accuracy of structured data implementation.

Link building

We focus on building domain authority (off-site) — acquiring external backlinks from trusted sources, earning citations in industry publications, and supporting clients in obtaining links from governmental or academic research, expert content, case studies, statistics, and reports — the types of resources AI models most often reference when generating responses.

How do we use AI for content analysis?

For the initial analysis of large data sets, we use advanced AI mechanisms that we design and continuously improve ourselves. This allows us to draw meaningful insights from big data.

In the next stage, all content is always reviewed by an SEO expert, who has the final say.
This way, we perfectly combine the advantages of technology with the irreplaceable experience of our specialists.

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