Verseo CSS

To begin, the client is required to submit a list of products available in their online store. This is done via the panel located on the Verseo CSS website. The selected products then appear in Google Shopping on general search result pages. It’s important to note that our Verseo CSS is on par with the services provided by Google. However, it is free from the commission fees that would otherwise apply when using Google’s solution. As a result, our CSS offers product ads at a 20% lower cost!

Verseo CSS vs Google Shopping
(udział w aukcji)

The exposure of individual ads is based on an auction system. The campaign manager can set the bids manually or select automatic settings. This is how advertisers put their products up for competition for ad space. Partnering with Verseo CSS ensures an advantage at this stage. By reducing the bid by 20%, you tip the scales in your favor, even if competitors achieve the same quality score. As a result, your ads will appear more frequently for the same cost.

As part of the price comparison service, a separate account is created for each merchant on the Google Merchant Center for every seller represented in Google Shopping by Verseo. This setup allows for product submission and the creation of a product campaign.
Verseo participates in the Comparison Shopping Partner program initiated by Google. This initiative helps maintain a competitive advertising environment and guarantees benefits for both service providers and sellers.

• The configuration process has been significantly simplified. This allows us to quickly prepare the service for operation. At the same time, if a given store is not one of our clients, we will not have access to campaign performance data. We can only view the offered products, their prices, and status, i.e., all the information necessary for efficient product ad management.
• Partnering with Verseo ensures your participation in the auction while bypassing the margin imposed by Google. This solution enables you to save up to 20% of the financial outlay for the campaign. The service is available in all markets within the European Union. As a result, you can run effective campaigns internationally. All elements of the Google ecosystem function in mutual harmony. The price comparison service is seamlessly integrated with Google Ads and Google Merchant Center. Having products in the Verseo CSS comparison tool does not lower your campaign’s quality score.
• You are provided with the option to sort all products by various attributes. This approach significantly facilitates the campaign optimization process.*
• You can rely on periodic updates to product exposure. This will stimulate interest from potential customers and prevent stagnation.*

*The option requires an additional fee.

• We link your Merchant Center account with Verseo CSS.
• We retrieve your products from the product feed file. Then, we publish the entire assortment in the Verseo Shop Comparison Tool.
• We test the functionality of the service.
• We integrate the remaining campaigns. This ensures your ads will appear in Google search with the label “by Verseo CSS.”