Sales: +48 61 307 13 28 (Mon - Fri 8 AM - 4 PM CET)

Offer

Facebook & Instagram Ads

  • Immediate visibility in Google search
  • Ongoing support from a specialist
  • For your convenience, we handle everything from A to Z

Our clients typically start generating revenue from Meta Ads within 72 hours of approving the action plan.

Free consultation

Meet our expert - we will prepare a quote within 24 hours.

Marika Kachaniak Customer Success Manager

Our clients

The package includes:

  • Campaign design and setup
  • All types of campaigns
  • Active support and advice from a dedicated Meta Ads specialist
  • Full reporting
  • A starter set of banners

What do the clients say?

MasterSport

MasterSport

Challenges? No problem!

Price pressure from competition and customer outflow to other platforms? We solve the most important challenges.

Sławomir Bielenia
COO At MasterSport

Briju

Briju

Development, development and efficiency again!

Daniel Górny
Marketing Specialist

Świat AGD

Świat AGD

Effective cost optimization.

You optimize costs with us. A partnership of our specialists and machine learning technology makes you spend much less on servicing and polishing ads.

Jarosław Kłakowicz
Marketing Specialist

Levant

Levant

We open up new possibilities.

We don't just reach the customers you have in mind. We will also find those that you may have forgotten.

Joanna Tobiaszowska
Executive Marketing Manager

Teo

Teo

We are likeable!

Our cooperation with Meble Teo is a perfect example of how smoothly we combine deep relationships with clients and effectiveness of operation.

Maksymilian Bartkowiak
Marketing Development Manager

Vigour

Vigour

A minute with the benefits of Google Ads.

Clients are seeing the powerful advantages of Google Ads over other advertising channels more and more often.

Kinga Dudzińska
Project Manager

3 bln

active users worldwide

24%

increase in average business profitability year-to-year

100 million

annual cumulative budget managed for clients

100

digital marketing experts

Fill out the form and get a

free quote!

Let us analyze your business and prepare an offer.

We will contact you within 24 hours.

  • We respond to inquiries submitted Mon-Fri 8 AM – 4 PM (CET) within 1 hour.
  • We will answer remaining questions the next
    business day after 9:00 AM.
Your data is safe.
More about data protection

Verseo spółka z ograniczoną odpowiedzialnością with its registered office in Poznań, at the following address ul. Węglowa 1/3, 62-122 Poznań is an administrator of your personal data.

About Verseo

Company’s office is located in Poznań. Company is entered into the register of entrepreneurs, kept by the District Court of Poznań – Nowe Miasto i Wilda in Poznań, 8th Commercial Division of the National Court Division under number 0000596164, NIP (Tax Identification Number): 7773257986. You can contact us by writing a letter on the address indicated above or e-mail:[email protected]

You have right to:

  1. access to your personal data,
  2. correct your personal data,
  3. demand to remove your personal data,
  4. restrain to process your personal data,
  5. object of process your personal data,
  6. transfer your personal data,
  7. withdraw consent.

If you think we process your personal data not in accordance with the law, you have right to object to supervisory authority – President of Personal Data Protection Office.

We process your personal data to:

  1. handle your question, based on art. 6 ust. 1 lit. 6 of General Data Protection Regulation
  2. promote our goods and services including ourselves in connection with your consent, based on art. 6 ust. 1 lit. a of General Data Protection Regulation
  3. protect or claim in connection with our reasonable interest, based on art. 6 ust. 1 lit. f General Data Protection Regulation

You share your personal data freely. Please remember that without sharing your personal data you will not be able to send us a message, and we will not be able to answer you.

We can share your personal data with trusted recipient:

  1. providers of tools made for: website analytics, marketing automation,
  2. hosting operators.

We will process your personal data by the time:

  1. which is necessary to achieve a specific purpose for which they were collected and after this term by the time which is necessary to protect or possible claim,
  2. of withdraw your permission .

We don’t process personal data in a way, which would involve making only automated decisions about you. More information about processing of personal data you can find in our privacy policy.

Benefits of Meta Ads for You

Fast implementation and customer acquisition

Immediate revenue growth

Ads reach exactly the kind of customers you want

You can adjust your budget and activity based on seasonality

Where will your ads appear?

Messenger

Facebook

We typically generate the first revenue from Meta Ads campaigns within 72 hours of approving the action plan.

Instagram

Meta Ads in a few simple steps

Why work with Verseo?

Expert support from start to finish

Your Meta Ads specialist is also your dedicated Account Manager

Fully certified experts

Flexible budgets – tailored solutions for both small and large businesses.

We’re reliable and take every project seriously

That’s why we’ve earned the highest level of Google partnership status.

What that means for you:

  • Early access to new features
  • Exclusive beta tools
  • Programs to support international expansion
  • Priority support – fast help when it matters most

Agency vs freelance

Verseo
Freelance
  • Established processes and quality control
  • Premier partnerships with Google and Meta
  • Service uninterrupted by vacations or sick leave
  • A team of specialized experts
  • Support across all advertising channels
  • Extensive experience in a wide range of industries
  • Personalized, client-focused approach

Agency vs inhouse

Verseo
in-houseIn-house employment
  • SEO - average monthly service cost EUR 2 300up to EUR 4 500
  • Google Ads - average monthly service cost EUR 1 500up to EUR 4 500
  • Meta Ads - average monthly service cost EUR 1 500up to EUR 4 500

Save more with Verseo!

With us, you get services included that others charge extra for!

We set up analytics from the start to gather data for campaign optimization

EUR 150 0 zł

We’ll create your Google Analytics 4 account for you

EUR 200 0 zł

You get free starter banners to launch your display campaigns quickly

EUR 100 0 zł

We’ll set up remarketing for free, helping you reach familiar users at a lower cost

EUR 60 0 zł

How do we work for you?

Double effort

Your campaigns undergo regular double-checks by our optimization team

 

Clear results

We configure Google Analytics 4 and analytics tools to give you full visibility into performance

Total transparency

Free campaign audit even before signing a contract, plus 24/7 access to your results in the Client Panel

 

Always connected

Your specialist stays in regular contact with you

Your Meta Ads Specialist is also your dedicated Account Manager — why does that matter?

  • We’re the only agency to completely eliminate the middleman between you and your Meta Ads expert.
  • No other agency in Poland directly links a client’s success to the specialist’s performance the way we do. That’s why our specialists are truly motivated to deliver results and help scale your business to new revenue levels.
  • We make extensive use of automation tools to handle repetitive tasks, so your specialist always has time to focus on you.
  • Open communication matters.
    We’ve found that the more frequent and direct the dialogue between the client and the specialist, the more successful the collaboration.

Listen what experts say about Facebook Ads

Meta certified experts – Marta Burchard and Jakub Łakomy

We have the highest partnership status with Meta. Each of our experts constantly supplements their knowledge and certifies. However, we trust our own experience and our 10-year history of handling Meta Ads the most.

We handle campaigns with small, medium and large budgets. Each client can count on the care of a dedicated expert, access to a panel with campaign results 24/7 and regular account optimization supported by analytical data.

What is Facebook Ads?

Facebook Ads, simply put, is advertising on Facebook. The term covers a wide range of tools that allow you to effectively reach potential customers in many ways. When used skillfully, these tools can help you create various types of advertising campaigns – targeting both customers at the top of the sales funnel and those almost ready to make a purchase.

How do Facebook Ads work?

Facebook Ads are placed where your potential customers are. Keep in mind that over 3 billion users have accounts on this social platform. This means that no matter what industry you’re in, you’ll find your target audience here. You need to tap into this potential!

Facebook Ads – Many Advantages!

Advertising on Facebook makes it much easier to reach your target audience. You have access to a wide range of ad formats – from videos to simple images or 360 posts.

Facebook Ads can engage, shock, or evoke other emotions through content or format – emotions that positively affect the relationship between the brand and the customer. You can also target any group of people – listeners of a specific radio station, fans of impressionist painting, or individuals who prefer palm oil-free sweets. This ensures you use your advertising budget to reach people with high conversion potential.

Other significant benefits include budget flexibility and the quick response times from customers to social media messages. You also gain considerable freedom in creating ads. You can start or stop your Facebook campaign at any time. Additionally, you can schedule ads to appear at specific hours. This allows you to quickly respond to changes related to your business – weather, calendar dates, or random events that may be relevant from a marketing perspective. All of this increases your chances of acquiring new customers, which is, after all, the ultimate goal of Facebook advertising!

Facebook Ads – Types of Audience Groups

The first reason why Facebook advertising is so effective is its precise targeting of individuals who may be potentially interested in our products or services. There are hundreds of variables to choose from within three main options. So, how do you select the right audience group?

Standard Audiences
This group is built based on demographic data, behaviors, and interests. This targeting method in the Ads Manager provides the most possibilities for audience segmentation. You can reach people who are currently engaged, individuals in a certain age group, or people interested in specific radio stations or magazines. The customization options provide access to all Facebook data, meaning that no matter the preferences or interests, you can reach the people that matter most to you. This leads to high advertising effectiveness.

Custom Audiences
These are individuals who have already interacted with your brand. Custom audiences are a group worth considering when looking for potential customers. Thanks to this option, you can reach people who have already shown interest in your brand. These individuals have previously taken actions related to your brand, such as visiting your website, liking a post on your Facebook page, or downloading your app. Advertising to this group can offer a high return on investment for your business!

Lookalike Audiences
This target group is created based on previously built custom audience groups. Facebook uses data from individuals within the custom group to find similar people across the country or region – typically 1% to 10% of people from these locations. Here’s an example to better understand how this works.

Suppose you have a custom audience group – individuals who visited your website in the last 60 days. This group contains 5,600 people. Each one provides tens of data points – age, gender, interests, location, actions taken, etc. Now, based on this information, you want to create a lookalike audience using Facebook’s Ads Manager.

When creating this group for Facebook advertising, you select the source from which the system should pull data (i.e., you define the parameters on which the new group should be based). You select the group of people who visited your website in the last 60 days.

Using the data from these 5,600 people, Facebook creates a lookalike audience. This group consists of 1% to 10% (depending on your choice) of people from the region, in this case, Poland. If you set the audience size to 1%, you will reach approximately 170,000 people. (Similarly, 10% would represent about 1,700,000 people in Poland). 100% of Facebook users in Poland is around 17,000,000 people.

This way, you can expand your potential customer reach significantly. However, note that this also impacts the cost of Facebook ads. The larger the target audience, the higher the cost of the ad.

Attention! Try not to make your audience group too large. Generally, it is not advisable to create groups exceeding 300,000 people. Such large targets may become “diluted,” meaning too broad, which results in an ad cost disproportionate to the returns generated. Test the audience group size that works best for your ads. In general, when advertising on Facebook, it’s essential to test everything – time, budget, audience, and content.

Facebook Advertising – Get to Know Your Audience!

Facebook also offers a great tool for audience analysis. Audience Insights, as it’s called, shows you what a particular group is interested in. This will also allow you to optimize your ads.

For example, if you want to check what interests teenagers in large Polish cities and which services they most frequently interact with, the fastest way to find this out is through Audience Insights. This tool will provide insights into things like which fashion blogger they follow the most, which cooking show is most popular among them, and what type of music they listen to. You can perform this analysis regardless of location, gender, or age.

It’s a powerful tool that proves invaluable in many situations – especially for Facebook advertising, as well as content marketing and influencer marketing. It allows you to plan ad campaigns that can reach target audiences across various areas.

Facebook Ads – It’s Simple!

Another factor contributing to the popularity of Facebook advertising is its easy-to-use interface. But beware! The easier the tools are to use, the more likely you are to waste your advertising budget.

This is often the case, not just with Facebook. However, even someone spending just $100 a month on Facebook Ads, while only having a basic knowledge of the tools, is likely to see business benefits from this form of advertising – especially if the ad is targeted locally.

However, the larger your advertising budget, the more important it becomes to learn the ad editing tools. The better you use them, the more effectively you can optimize ad costs and their impact on profits. This is why many clients choose to hire a professional Facebook Ads agency – both for running Facebook ads and managing their profiles. Such a decision often makes the cost of advertising less important than the significantly higher ROI.

Facebook Ad Reach

Thanks to the Facebook Ads Manager, you will receive an estimated reach for your campaign before publishing it.

At certain stages of creating ads, you can specify how many times, on average, the audience should see your message. This could be once, three times, or more. You can create ads specifically for reach, but also for other specific goals, such as link clicks, website visits, or building brand awareness.

Types of Facebook Ads

If you want to create an ad (post) from scratch, depending on your goal, you can create the following:

Video

Present your brand using a video. The video can be up to 240 minutes long, 10 GB in size, and can be either vertical or horizontal (16:9 or 9:16). You can also use 360-degree videos. This is one of the most powerful tools used in modern online marketing.

 

Image

This is the most commonly used format when setting up a campaign. A single image can be very impactful and result in an optimal cost per conversion. Like videos, images can be vertical or horizontal (16:9 or 9:16). If the image contains text, when creating the ad, you can request a manual review of the content by the platform’s administration – it should take no more than a few hours. It’s worth doing this to avoid having the material rejected by the social media platform.

 

Slideshow

A slideshow is a video made up of 3-10 images. While it might sound a bit old-fashioned, this format can still be used creatively. One advantage of a slideshow is that it’s easier to create.

 

Instant Experience

This is an additional ad format that only appears on mobile devices and can be added to any ad format (though it’s a given for the Collection format).

An Instant Experience will open upon clicking the ad, such as a picture or slideshow. Just like with the Collection format, a panel called the “environment” opens, where you can create a mini website-like panel with videos, animations, images, and text. Facebook allows you to create an Instant Experience from scratch or use a ready-made template available in the Ads Manager.

 

Collection

Collections are “ad sets” that allow you to present multiple images and videos, mostly used for product showcases (a great tool for e-commerce). When the ad is clicked, a scrollable panel (the “environment”) opens, similar to a website (though the user stays within the app). It contains videos, images, and descriptions. A Collection can dynamically display products, similar to a carousel. This is a great format that combines brand presentation with product sales. It’s also used in the real estate industry.

Carousel

Most commonly used for catalog sales, though its potential can also be leveraged for other goals. A carousel consists of several (up to 10) cards with individual square images or videos (recommended ratio is 1×1), which you configure using the Ads Manager. Each card can have a different description, headline, and image/video.

Once you have selected the type of advertising message you want to use to attract the audience, you will proceed to set up the message content, such as texts, links, headlines, etc.

You can also take shortcuts by choosing to promote an existing post from your Facebook page.

However, this often comes with consequences. If you choose to promote an existing post, you won’t be able to modify it. It will be advertised in the exact form it was created on your page. Consider creating a post from scratch instead, as this will give you control over elements like texts, headlines, link descriptions, and button texts. Paid campaigns typically perform better.

Once you have chosen the format for your ad, you will then specify what exactly should be included (texts, links, headlines, etc.).

Creating Effective Facebook Advertising Campaigns with Verseo Agency

Do you want your Facebook ad to generate the highest possible returns, while preferring not to handle the campaign setup on your own? This is a good approach. Focus on your business, and leave digital marketing to the experts at Verseo. We understand how Facebook’s algorithms work and know how to purchase ads on this platform to achieve maximum ROI. See how the campaign development process works from the ground up!

Defining Campaign Objectives

The first step is always to define the purpose of your ads. Do they aim to increase brand awareness? Facilitate the acquisition of contact data and support lead generation? Or help drive quick product sales for your company? This question must be clarified from the outset.

Selecting the Right Target Audience

The cost per conversion and the price of Facebook ads are influenced by how well the campaign is targeted. It is crucial that the messages are displayed to those who are truly interested. Simply put, this is an important part of our work. Before an ad “lands” on Facebook, we invest considerable effort in understanding your business and the audience for the solutions you offer.

Choosing the Right Ad Format

Video, image, carousel, or collection? This largely depends on the advertising goals you set and your target audience. We select promotional formats and configurations that work best and allow for optimal use of your advertising budget.

Creating Compelling Ad Copy

To effectively target Facebook ads, you must “speak the language of your customers.” It must be persuasive, communicate the greatest benefits, and be clear to those in your target audience. This affects its efficiency and translates into sales.

Designing Attractive Visuals

To achieve advertising goals, you also need to “speak through visuals.” The effectiveness of a Facebook ad depends on whether it stands out among the many other messages. Therefore, it must be eye-catching and “pleasing to the eye.” We know how to achieve this.

Setting the Budget

How much Facebook advertising costs is significant for you. You must plan the budget properly to pay for it. Also, keep in mind that the total budget must include the cost of campaign management. You will know the specific costs at the beginning of our cooperation.

Managing Ads – Facebook Ads

Effective advertising is not just about publishing, but, most importantly, monitoring. Therefore, it is crucial to track how the quality of an ad translates into results.

Campaign Monitoring

After the ads are placed, you need to check their performance using the manager. This includes the number of impressions (and who saw them), as well as how the audience responds to the message. Does it align with the advertising objective? How many conversions does the banner, video, or post generate? If the results are unsatisfactory, changes must be made.

Ad Performance Analysis

The results achieved by the Facebook ad should also be evaluated after the campaign ends. This is when you can finally determine how the cost of the ad relates to the achievement of marketing goals. For example, did brand awareness increase? Is the company’s website receiving more visits? The answers to these questions must be included in the report.

A/B Testing of Ads

A/B testing involves checking the effectiveness of different ad variations and their impact on the “audience network.” These are tested on a smaller audience, and based on the results, the variant that delivers the best outcomes is chosen. This affects the final cost-to-conversion ratio of the ads.

Adjusting the Budget

Sometimes it turns out that a certain promotional format on Facebook performs better than others. In such cases, experts respond in real-time, for example, by increasing the ad budget to generate even higher profits.

Optimizing Ad Targeting

The audience that your messages reach influences the conversion rate. Therefore, specialists continuously analyze whether the people seeing your ads are indeed those who may purchase your product. This ensures that you do not waste impressions on people who will not convert into new customers.

Facebook Pixel, its Events, and Remarketing

Creating target audiences based on interests, location, job position, age, and many other factors is an excellent tool. This allows you to reach people who have not yet heard of your brand but may potentially be interested in it.

If you are involved in marketing, you know that an audience that is already familiar with your brand or uses it (e.g., by choosing your services/products) is of higher value. This is why remarketing, which targets people who have already interacted with your brand (e.g., by visiting your website), is such an important aspect of this field.

However, to know if a person has visited your site, the website must be properly connected to Facebook’s advertising system. This connection is enabled by the Facebook Pixel.

What is the Facebook Pixel?

The Pixel is a small script, consisting of a few lines of code, that is placed in the header section of your website’s code. The Pixel is a tracking code that checks whether the person who visited the site has a Facebook account that can be linked to them. If they do, they are added to a database, allowing you to later target them with your ads.

Important! The Pixel collects data from the moment it is installed. If you want to create an audience group of people who visited your site in the last 14 days, the Pixel needs to have been active on the site for at least 14 days (the Pixel collects data for up to 180 days).

You don’t need to be a programmer to use and understand the Pixel. You just need to install it on your website once and test whether everything is working properly.

The Pixel is not everything – What are Events?

Before checking if the Pixel works correctly on your website, let’s first explore what Events are.

Once the basic Pixel code is installed on your website, you can build remarketing audiences and target people who visited your site. But what if you want to narrow down this group to people who took specific actions on your site, such as adding a product to the cart or submitting an inquiry on the contact page? This is where Events come in.

With the basic Pixel code, you can target people who visited your site, and with Events, you can target people who took specific actions.

Events are installed on specific pages (they trigger after the page loads) or elements, such as buttons (the event triggers when the button is clicked).

Example Events

ViewContent

 
This event is typically used on product pages, for example, when expanding the product description.

AddToCart

This event should be installed in the cart or on the “add to cart” buttons. Thanks to this event, you’ll know how many people visited/filled the cart.

Purchase

This event should be placed on the “thank you page” after a purchase is made. With it, you can track how many people completed a purchase.

Based on events, you can build audience groups. A good example of using this is targeting ads to people who abandoned their cart (all users from the AddToCart event, excluding those from the Purchase event).

Pixel Helper
If you’re a Google Chrome user, you can install the “Pixel Helper” extension. It will show you active pixels (and events) on specific pages.

Dynamic Facebook Ads

A dynamic ad is one that, based on data about the user from the pixel, shows them relevant content.

Pixel events with appropriate parameters can serve as data sources for dynamic ads using catalogs (the pixel must be connected to the catalog).

Their dynamism lies in adjusting the ad not only to the audience group (as in regular remarketing) but to a specific user—automatically.

Therefore, with dynamic ads, you can reach your remarketing group, which might have 5,000 people, and show each person the product they previously viewed on the website.

However, for the events on the website to convey data on which product a specific person viewed, they must include specific parameters.

To run dynamic ads on Facebook, you need:

  • The pixel installed on the website.
  • Events installed on the relevant pages (e.g., ViewContent, AddToCart, Purchase).
  • Advanced event parameters such as: value, currency, content_ids, content_type, and their corresponding values.
  • A connection between the product catalog and the pixel (the pixel must serve as the data source for the catalog).

Let’s be honest, this topic requires a deeper analysis. However, the hard work will reward you with the ability to reach customers more effectively.

How Much Does Facebook Advertising Cost?

How much does advertising on Facebook cost? This is a question that is difficult to answer definitively. The advertising budget can vary. Much depends on your current capabilities and, above all, on the goals you want to achieve. The price of the ad is also important, specifically the cost of showing it to your target audience. Discuss this with our experts!

Facebook Ads – FAQ

What benefits do Facebook Ads bring to entrepreneurs?
Facebook advertising is a quick way to reach customers within your industry. This form of promotion also allows you to control the cost of the ad and the goals it helps to achieve.

What are the most important tips for effective Facebook advertising?
Effective Facebook advertising is primarily well-targeted, meaning the content is tailored and then displayed to potential customers.

What are the biggest challenges associated with advertising on Facebook?
Correctly configuring the campaign in terms of target audience, budget, and ad message parameters, which is why it’s worth leaving this task to experts.

What are the most popular types of Facebook ads?
The most popular are graphic ads, meaning images. Video, carousels, and collections are also frequently used.

Which industries in Poland most commonly use Facebook Ads?
This is mainly a promotional method used by B2C companies, including e-commerce. However, entrepreneurs from every industry can find clients here.

What are the most common mistakes made in Facebook ad campaigns?
Attempting to configure the campaign on your own. Without the proper knowledge and experience, this usually results in “wasting the budget.”

What are the best ways to increase the reach of Facebook ads?
You can, for example, use the ability to create a lookalike audience.

What factors have the greatest impact on the effectiveness of Facebook ads?
Properly setting the publication goal and matching the target audience. The next factor influencing effectiveness is the cost of the ad.

What are the most common goals of Facebook ads?
These can include building brand awareness, collecting contact data, or driving direct sales.

What is the minimum advertising campaign budget on Facebook?
The advertising budget is flexible. You can set it to the level that fits your needs.

How can I optimize my Facebook ad targeting?
Do this by collaborating with experts. They can, for example, adjust the way audience groups are created.

What is a good click-through rate (CTR) for a Facebook ad?
This depends on the industry and the advertising goal.

How can I measure the effectiveness of my Facebook ad campaign?
For example, by using monitoring tools in the Ads Manager. However, the best indicator of effectiveness is an increased number of orders/quote requests.

Table of contents

You are reading now:

Facebook & Instagram Ads

Close