Optimization strategies

More than 50 algorithms allow for strict adjustment
of activities to business goals:

  • Income maximization based on the budget
  • Conversions maximization based on the budget
  • Traffic maximization based on the budget
  • CPA
  • ROAS
  • Maintaining the position at the lowest possible cost
  • MIX of strategies

Multichannel

Use the wide spectrum of possibilities and perfect channels to reach the people you want:

  • Google Search
  • Product listing Ads
  • Display network
  • Google Ads
  • Amazon
  • Programmatic
  • SEO
  • Price Comparison
  • YouTube
  • Facebook
  • LinkedIn

Ad formats

Depending on the channel and target group you can use specific advertisement format which will be the best for your potential customers including rich media formats:

  • Text Ads
  • Display Ads
  • YouTube Ads
  • Dynamic Search Ads
  • Responsive Ads
  • App Install Ads
  • Shopping Ads
  • Rich Media Ads

Integrations

We are successfully extending the scope of integration with other systems for your convenience and efficiency, as well as for the purpose of measuring the advertising activities:

  • Google Analytics
  • Google Merchant Center
  • Call Generators
  • Google Marketing Platform
  • Hubspot
  • Call Tracking
  • Chats & Bots

Reports

Apart from constant monitoring we provide systematic feedback on your campaigns. The reports are prepared in a clear and user-friendly form:

  • Customer panel
  • Weekly reports
  • Monthly reports
  • Business Intelligence Reports
  • Advanced Google Data Studio templates

Budgeting

Our tool enables the control of the marketing budget as well as planning and forecasting the potential changes in the costs/income relation:

  • Advanced control and planning the budget
  • Forecasting the budget and income/orders
  • Control over multiple advertising accounts
  • Planning seasonality and marketing activities

Tracking

We track our customers’ journey. We identify the channels worth investing in and we measure:

  • Google Ads
  • Google Analytics
  • DoubleClick Floodlight

Verseo Campaign Manager
explained