Features
There’s no doubt – in the Web, data is power. And we’ve got the power as we are the masters of data analysis.
- Check out our VCM platform for automated and efficient campaigns
- and other solutions to improve your website performance
Look at the wide range of possibilities
and see what you can achieve:
Optimization strategies
Profit from over 50 algorithms that adjust activities
to business goals.
- Income maximization based on the budget
- Conversions maximization based on the budget
- Traffic maximization based on the budget
- CPA
- ROAS
- Maintaining the position at the lowest possible cost
- Mix of strategies
Multi Channel
Use the wide spectrum of possibilities and perfect
channels to reach the people you want:
- Google Search
- Product Listing Ads
- Google Display Network
- Google Ads
- Programmatic
- SEO
- Price Comparison Engines
- YouTube
Ads formats
Use ad formats that will be the best for your potential client:
- Text
- Image
- Video
- Dynamic Ads
- Responsive
- App promotion ads
- Product Feed
- Rich Media
Integrations
Stay on track and measure your advertising activities thanks
to the growing number of integrations:
- Google Analytics
- Google Merchant Center
- Call Generators
- Google Marketing Platform
- Hubspot
- Call Tracking
- Chats & Bots
Feed management
Easily configure your product feed with the advanced tools:
- introducing changes in product feed parameters (e.g. title, description, product type)
- correcting errors in parameters using feed rules
- configuring custom labels to improve the structure of the product feed (e.g. sorting products by price)
User Experience – A/B tests
Test the introduced changes to see what works best
for your target audience.
- quick win – implementing the option with the better
outcome leads to an immediate improvement of results - microconversion tests (e.g. copying phone number,
opening specific subpage) - ability to target specific users in the tests (e.g. mobile
users, returning users, purchasing users, people who
abandon carts, users living in specific cities, etc.)
Web Analytics
Make sure your your data is correctly collected. There are many benefits of properly set up analytics:
- knowing where the valuable traffic that meets the goals is coming from
- understanding how user behavior is related to the client’s business goals (increasing sales/getting more leads)
- easier determination which part of the website (group of subpages) is more attractive to users or meets the target (e.g. conversions) with greater effectiveness
- grouping users to find those most frequently converting or achieving other goals
- identifying bottlenecks within the purchase funnel stage better analysis of channels participating in the purchasing process, which directly improves budget allocation
Reports
Get feedback on your campaigns in a form of clear and friendly reports:
- Customer panel
- Weekly reports
- Monthly reports
- Business Intelligence Reports
- Advanced Google Data Studio Templates
Budgeting
Control the marketing budget, plan and forecast the potential changes in the cost / income relation:
- Advanced control and planning the budget
- Forecasting the budget and income/orders
- Control over multiple advertising accounts
- Planning seasonality and marketing activities
Tracking
Track all your customers’ journeys and identify the channels worth investing in. Measure your ad performance in:
- Google Ads
- Google Analytics
- DoubleClick Floodlight