Selling on a marketplace is a quick start, but it also means playing by someone else's rules – higher commissions, limited control, and the risk of losing visibility overnight.
Your own online store gives you freedom: you decide on prices, promotions, and how to build relationships with customers.
Why is having your own online store more important today than ever before?
- independence from the marketplace – Allegro, Amazon, Empik, and many other platforms significantly increase commissions, limit offer visibility, and dictate the rules of the game. Owning your own e-commerce platform offers a chance for independence, complete price control, and the creation of an effective purchasing path.
- higher margin – without intermediaries, margins increase. Of course, running your own store also involves advertising and traffic acquisition costs, but these can be optimized and maintained at a favorable level. This is something you can actually influence.
- building loyalty – Your own store offers an incredible opportunity to build a community of returning customers. Collect data and use it to personalize campaigns and better manage your offerings. Marketing Automation will easily support your activities and allow you to build e-commerce that customers return to.
- independence and full control – You decide on prices and promotions and how you build awareness of your brand and its distinguishing features!
How to get customers to come back and spend more?
Expert advice: One of the most effective tools in e-commerce is a simple loyalty program that can be understood in 10 seconds.
Points, real discounts, reward segmentation, and personalized communication make customers more likely to return – and according to research, loyal customers spend on average 87% more than new ones.
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Want more good advice? Check out AdBook Verseo
In the article from the latest Verseo AdBook you will find, among others:
- step-by-step strategies for scaling your e-commerce,
- ways to optimize margins without losing competitiveness,
- marketing automation tools for building loyalty,
- examples of activities that allow you to become independent from the marketplace.
By purchasing an AdBook, you support those under the care of the Serce Dziecka Foundation. Children whose hearts are beating weaker. Because in business – and in life – it's worth choosing actions that make sense.
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Summary
The above article covers the following topics:
- Your own online store provides independence from marketplaces, higher margins, and the ability to build lasting customer loyalty on your own terms.
- A simple and clear loyalty program effectively encourages customers to return and increases their spending by up to 87%.
- AdBook Verseo is a compendium of knowledge about e-commerce scaling and profit optimization, the purchase of which supports the children of the Serce Dziecka Foundation.
