Watch the Explainer Video about VCM
Multichannel
VCM Platform provides fully functional integration with key promotional channels, such as search engines and social media. The most important of these are:
- Google Adwords (all categories: Search Advertising, DSA, Product Listing Campaigns, RLSA),
- Google Display Network (including Gmail, Re-marketing),
- Facebook,
- YouTube
- bing,
- yandex.
By targeting multiple advertising channels, taking into account mobile devices, and the availability of all ad formats, we can benefit from optimal investment of advertising funds and optimize campaign results across all available channels. Parameters such as CPC, CPA, and CPM allow us to easily assess which channels deliver the best results and allocate advertising funds to the channels that are currently performing best, thus increasing the efficiency of our entire online marketing.
Multitracking
VCM Platform It can collect and analyze various types of "actions" performed by users, such as phone calls, orders, sent emails, or downloaded files, and assign them appropriate values (event importance). Advanced measurement and tracking capabilities give us full control over our online campaigns and ensure that "actions" are assigned to the correct channels, campaigns, or keywords.
Ready-made bid management strategies
Based on our experience, we have prepared ready-made rate management strategies.
They manage advertising budgets Across all channels, campaigns, ads, and keywords. Algorithms monitor bids daily at the individual keyword (or targeting criterion) level, depending on the selected channel, to achieve maximum effectiveness. This ensures that your funds are invested in the best possible keywords (or targeting criterion). Our experience shows that campaigns that use pre-built strategies available in VCM experience significant increases in efficiency. This desired effect occurs in campaigns with budgets of PLN 1000 and those exceeding PLN 100,000. VCM also allows you to create a customized strategy, taking into account the specifics of a given industry or company.
Reporting
Within the VCM platform, messages are sent
regular reports to the client containing key data about each channel. Data analysis is also possible via the client's web panel.
Advanced management
The platform includes a range of features for campaign optimization and budgeting that aren't available directly through the selected channel (e.g., the Google AdWords panel). The system also simplifies managing large numbers of campaigns. This practical solution is ideal, for example, for companies with multiple branches. Online campaigns can be created and managed individually, at the branch level. Dedicated solutions can also be created.
Technical support and service
Every client using the VCM platform receives a dedicated account manager who provides comprehensive support and prepares campaigns tailored to the best strategy for their business. All account managers have the appropriate experience and certifications. The Verseo team currently consists of 20 Certified Specialists (including a Certified Google AdWords Trainer). As a result, we have one of the largest and most experienced teams in Poland and Europe (more about the team at Verseo.pl – about us tab).
Development,
VCM is part of a major project developed by Verseo, aimed at providing clients with unique and effective solutions that help them strengthen their market position. The VCM platform currently successfully supports over several hundred campaigns, dedicated to markets around the world.
VCM and its own SEM department
You can leverage VCM technology in your campaigns to increase the efficiency and effectiveness of your SEM departments. Details on such collaboration are described in a separate post.
Summary
The above article covers the following topics:
- VCM provides multi-channel functionality – it integrates campaigns across Google Ads, Facebook, YouTube, Bing and other platforms, enabling optimal budget investment.
- Multitracking allows you to track various user actions – calls, orders, emails, or downloaded files – and assign them to appropriate campaigns and keywords.
- Ready-made bid management strategies optimize bids at the individual keyword level every day, which translates into a significant increase in campaign efficiency.
- The reporting system provides regular reports with key data about each channel and enables analysis via the client's web panel.
- Advanced management offers features not available in standard advertising panels – it facilitates the management of a large number of campaigns, e.g. for companies with multiple branches.
- Each client receives a dedicated, certified advisor who selects the best strategy for a given business.
- VCM is constantly evolving and supports several hundred campaigns in markets around the world.
- Companies with their own SEM departments can use VCM technology to increase the effectiveness of their internal marketing activities.
