Do you sell online? If so, being present on platforms like Allegro, Amazon, or Ceneo is no longer a choice—it's become a necessity.
In the dynamically growing Polish e-commerce market, marketplaces offer a ready-made sales infrastructure, millions of potential customers, and global reach. Sounds like the perfect recipe for growth?
In his article in Verseo AdBook 2025, Jakub Łakomy shows how to use these opportunities in practice – from offer optimization, through process automation, to effective pricing strategies and product SEO.
It's not only a practical guide for sellers, but also an inspiration for action – by implementing proven methods, you'll increase visibility, conversions, and profits.
(The rest of the article can be found below the form)
Golden advice from an expert – Jakub Łakomy suggests!
" Treat your product feed like a digital catalog for your brand. It's not just data—it's your key to visibility in search results and competitive advantage. The better you prepare and optimize it, the easier it will be for customers to find your products and… buy them ."
You'll find more helpful tips in AdBook. Learn why marketplaces are one of the most important sales channels today and how to build a stable, profitable business using them, step by step.
By purchasing AdBook 2025, you help others!
By purchasing the latest issue of Adbook, you gain knowledge and a competitive advantage in business, and you're also doing something good. Proceeds from sales are donated to support sick children.
- Buy AdBook Verseo and support the Children's Heart Foundation in need with your purchases.
Krzysztof Masłowski (CEO Verseo) invites you to join the charity campaign.
Summary
The above article covers the following topics:
- Jakub Łakomy's article in Verseo AdBook 2025 explains how to effectively use marketplaces as an essential sales channel to increase e-commerce profits and reach.
- Product feed optimization is the key to better visibility and effective sales on marketplaces, which you can read more about in AdBook.
- Purchasing AdBook 2025 combines gaining business knowledge with supporting sick children from the Serce Dziecka Foundation.
