In 2019, 91% of companies with more than 11 employees used CRM software. As business digitalization continues to grow, your competitors either already use a CRM system or will soon. We explain why it's worth following this trend!
CRM system – what is it?
CRM (Customer Relationship Management ) software is a system for managing relationships with current and potential customers . A good CRM replaces or integrates disparate systems used within a company into a single tool, such as a newsletter platform, Google Ads campaign monitoring, a customer appointment system, a lead management tool, and hundreds of other features.
As Adam Kubaszewski, Content & Marketing Automation Specialist at Verseo, explains:
CRM allows for better organization of work within a company by streamlining the work of sales, marketing, and customer service departments. A CRM system enables contact management and relationship management, supporting both the care of existing customers and the acquisition of new ones. In one place, we can also view concluded deals and service tickets, monitor sent emails, and automate many aspects of internal and external communication. A good CRM saves employees' time by better organizing their work and providing all the data necessary to acquire and service customers in a single system.
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What is HubSpot and why is it useful?
HubSpot's greatest advantage is its versatility - it is a tool for comprehensive management of all elements of the customer journey and company operations , from attracting audience interest, through sales activities, ongoing customer service, to building lasting relationships and loyalty.
How do we know this? From experience – HubSpot has been pumping digital life into Verseo for six years now . We've learned it inside and out, so we can confidently recommend it and, what's more, successfully implement HubSpot with our clients.
>> Case study: HubSpot implementation in Skriware <
HubSpot with Verseo – Free Webinar
On February 15 at 11:30 a.m., we are organizing a special, free webinar during which we will explain how, by spending $40 a month, we can maximize the optimization of company processes, tighten the funnel and improve the profitability of our activities.
Why is it worth taking part in the webinar?
There are many CRM systems on the market that either lack multitasking or are exorbitantly expensive. We often hear the perception that HubSpot, a system with extensive functionality, is only for large companies due to its exorbitant costs. We want to dispel this myth . A $40- a-month package is enough to use it as a full-fledged CRM system and take data management to the next level.
>> HubSpot CRM – Feature Overview: Marketing Automation and Much More <
What topics will we cover in the webinar?
We will show specific applications of HubSpot in key aspects for every business and real-world examples.
- we will discuss why a CRM system in a company is a market necessity today and what it results from,
- We will present HubSpot and its structure – we will suggest which elements will make sense for your business,
- We will prove that even in the $40 per month version, HubSpot is very functional and can significantly improve your company's results.
The webinar will be hosted by Adam Kubaszewski and Radosław Strzelecki, Technology Manager at Verseo. We look forward to seeing you – register and secure your spot now!
Summary
The above article covers the following topics:
- Definition and functions of a CRM system in customer relationship management
- Characteristics and benefits of the HubSpot platform as a CRM tool
- Announcement of a free webinar about HubSpot organized by Verseo
- Free HubSpot webinar program organized by Verseo
