Working on AdWords campaigns involves a lot of work, including creating the campaign, optimizing it, setting bids, and making changes.
This workload increases when each change must be made manually and individually. DoubleClick is a way to simplify the work. Verseo.pl already runs campaigns using DoubleClick.
What is DoubleClick Digital Manager?
DoubleClick Digital Manager is a platform that simplifies AdWords campaign management and performance analytics. This allows for the strategic management of advertising campaigns across all channels.
Analysis performed using this platform can cover all campaign events, providing us with a complete picture of the effectiveness of our campaign and ongoing activities.
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DoubleClick Digital Manager uses data from AdWords, Facebook, display, and mobile campaigns – ensuring that no important campaign data goes unnoticed.
What is DoubleClick Digital Marketing?
DoubleClick Bid Manager
Its distinguishing feature is access to real-time reporting data. Knowing how a campaign looks and performs at any given moment allows you to make more accurate, often crucial, decisions and react in real time.
Data can be accessed and changes can be made via computers and mobile devices. This ease of access and insight into real, always up-to-date data facilitates reaching the campaign's target audience.
DoubleClick Campaign Manager
This complements the collected data – a suite of reporting and attribution tools. Users can find all their reports in one place and manage their campaigns from one place. They can also access the reports via computer and mobile devices.
DoubleClick Search
It's a way to simplify your work by automating it. In this case, automation means implementing changes using strategies or rules that determine campaign behavior when a specific trigger occurs.
Instead of manually changing each bid, simply create a rule that automatically raises them if, for example, the current bid is no longer sufficient for first-page visibility. This option also allows you to create campaigns for search engines other than Google.
According to Google, the benefits of using DoubleClick include: saving time, simplifying operations, making better decisions based on available data, and increasing the return on investment (ROI) of search marketing. DoubleClick is particularly effective for campaigns that generate a large amount of data and require the use of it throughout the campaign.
Summary
The above article covers the following topics:
- DoubleClick Digital Marketing is a platform that optimizes and facilitates the strategic management of advertising campaigns across multiple channels simultaneously.
- DoubleClick Digital Marketing includes tools for real-time bid management (Bid Manager), central reporting (Campaign Manager) and search engine automation (Search).
