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What We Do Extra with SEO Contracts? A Guide to Additional SEO Services

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What We Do Extra with SEO Contracts? A Guide to Additional SEO Services

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Website optimization refers to the scope of work performed on a website to prepare it for interaction with Google's web crawlers. Optimization translates into easier indexing of the page and, consequently, improved rankings. What do we do as part of optimization, what can we do in collaboration with the client, and what don't we do during optimization?

What do we do, among other things, when performing optimization?

The scope of our activities depends on the access we have received, the structure of the website, the technology used to create it, the client’s acceptance of the work being carried out, etc.

  • We perform a website and link audit – review at the start of the contract.
  • We optimize meta tags, especially on the home page, subpages with menus, categories, or SEO keywords. In the case of online stores, there's no need to optimize each product's subpage.
  • We make sure that the website was available at one address – we perform redirects if necessary.
  • We provide new content on the page and we remove duplicate content – if such a problem occurs. Content-related activities require client approval, and we implement them only after obtaining approval for such activities.
  • We check whether the page is indexed by Google (robots.txt file, canonical, index, follow). If a page is excluded from indexing, we report it. We ensure that web crawlers have access to it.
  • We connect the website to Google Search Consoleto control its operation and indexing by web robots.
  • We are introducing friendly subpage addresses – if the site allows it.
  • We add subpages – if needed.
  • We process one-page websites for more complex websites.
  • We provide the website with valuable links – in line with the chosen positioning strategy.
  • codziennie we monitor positions on phrases selected for positioning – customers have access to a panel where they can see the achieved positions.
  • We remove any filters and penalties, which are burdensome on the website. The decision on amnesty ultimately rests with Google.
  • We are sending guidelines how to create valuable content per page.

What can we do in cooperation with the client?

  • We prepare sample entries on the company blog as part of content optimization.
  • We can offer content marketing solutions – this is an additional fee.
  • We will prepare dedicated facilities or back-office for a given client – ​​this is an additional fee.
  • We are sending guidelines related to website reconstruction or a new version of the website - we advise you on what to do to ensure that the website is prepared from the beginning in terms of SEO.
  • We can guide SEO training – this is an additional fee.

What do we not do as part of an SEO contract?

  • We do not undertake a major website redesign in terms of speed, loading, graphic optimization, etc., which are indicated by tools such as PageSpeed ​​Tools Insight.
  • We do not provide full-page content, descriptions of each product, etc. – however, it is possible to order this additionally copywriters cooperating with Verseo and of course we will coordinate everything.
  • We do not update CMSs (this also applies to online stores).
  • We do not perform work within the scope of administrator's duties website.
  • We do not make copies of websites customers and we do not store them in case of failure.
  • We don't deal with serverson which the pages are located – we can inform you that there is a problem with them.
  • We do not clean websites of viruses.
  • We do not remove traces of burglary per page.

FAQs about SEO contracts

A comprehensive agreement should detail the principles of daily collaboration. Key elements include additional provisions regarding copyright for created content, confidentiality clauses (NDAs), precise reporting rules, terms of access to analytical systems, and division of responsibility for implementing technical changes to the website.

An SEO agency regularly creates blog posts, category descriptions, and code improvements for your website. The contract must clearly state that upon payment of the invoice, copyright to these materials transfers to you. This means that after the termination of the relationship, the texts and optimization remain your property and you are not required to delete them.

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The controller of your personal data is Verseo, a limited liability company with its registered office in Poznań, at ul. Węglowa 1/3.

About Verseo

The Company's registered office is located in Poznań. The Company is entered in the Register of Entrepreneurs maintained by the District Court for Poznań – Nowe Miasto and Wilda in Poznań, 8th Commercial Division of the National Court Register, under KRS number: 0000910174, Tax Identification Number (NIP): 7773257986. You can contact us by mail at the address provided above or by email at: ochronadanych@verseo.pl

You have the right to:

  1. access to your data,
  2. rectification of your data,
  3. request deletion of data,
  4. processing restrictions,
  5. object to the processing of personal data,
  6. transfer of personal data,
  7. withdrawal of consent.

If you believe that we are processing your data contrary to legal requirements, you have the right to lodge a complaint with the supervisory authority – the President of the Personal Data Protection Office.

We process your data for the purpose of:

  1. handling your inquiry, pursuant to Article 6(1)(b) of the General Data Protection Regulation (GDPR);
  2. marketing purposes consisting in the promotion of our goods and services and ourselves in connection with the consent you have granted, pursuant to Article 6(1)(a) of the GDPR;
  3. securing or pursuing possible claims in connection with our legitimate interest, pursuant to Article 6(1)(f) of the GDPR.

Providing your data is voluntary . However, without it, you will not be able to send us a message, and we will not be able to respond to you.

We may transfer your data to trusted recipients:

  1. providers of tools for: website traffic analysis, sending marketing information.
  2. entities responsible for hosting (storing) the website and personal data.

We will process your data for the period of:

  1. necessary to achieve the specific purpose for which they were collected, and after its expiry for the period necessary to secure or pursue any claims
  2. in the case of data processing based on consent until its withdrawal. Withdrawal of consent does not affect the lawfulness of processing prior to withdrawal.

We do not process personal data in a way that would involve making solely automated decisions about you. More information regarding the processing of personal data can be found in our Privacy Policy.

The terms should require the client to provide the agency with access necessary for work (e.g., to the CMS, Google Search Console, Google Analytics). Equally important is the provision that upon contract expiration, the agency undertakes to remove its authorizations, and all collected analytical data and Google tool accounts remain the exclusive property of the client.

SEO specialists gain deep insight into the inner workings of your business: sales results, margins, product plans, and marketing strategy. A confidentiality clause protects your company from leaking this sensitive financial and strategic data to competitors.

No, and professional agencies won't implement such a provision. Google's algorithm is independent, secret, and changes hundreds of times a year – no one has complete control over it. Instead of a "position guarantee," a secure contract should specify a guarantee of proper performance of specific tasks (e.g., the number of specialist hours, the amount of content delivered) or be based on KPIs (e.g., increased visibility or organic traffic).

SEO is a team effort. A good contract includes clauses outlining the client's responsibilities, such as timely delivery of materials and efficient implementation of optimization recommendations by the in-house developer. If the client blocks website changes for months, the agency can use appropriate provisions to stipulate that it is not responsible for any failure to achieve the expected results during that period.

Summary

The above article covers the following topics:

  • activities related to SEO optimization, technical and content work, monitoring results and additional opportunities for cooperation with the client,
  • activities excluded from the scope of the SEO service.

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