Website positioning and slogans – why is their transmission so important?
After signing the SEO contract, the SEO specialist requests access to the website from the client. Depending on the technology used, they will expect access to the CMS or FTP. This access should allow for the completion of planned work, meaning they can modify the site. If the CMS or FTP access changes, it should be provided to the SEO specialist. SEO is a process; the SEO specialist often returns to a previously optimized website, changes meta tags, and implements changes suggested by Google Search Console to improve rankings – this requires up-to-date access data. The signed SEO contract also obliges the SEO specialist to provide up-to-date access. Why is this so important to the effectiveness of the SEO process?
website positioning without codes is it possible?
Website positioning without slogans – does it make sense?
Let's put an end to all speculation right from the start. The correct answer to this question is usually "no." An SEO specialist needs codes for the website to make changes necessary for the SEO process. Websites are rarely created by people with specialized SEO knowledge, so SEO specialists must make the necessary changes within the website. Failure to provide the website access codes to the SEO specialist means that the client is not concerned about a potential lack of ranking increases or their very limited nature. If access to the website is unavailable, the SEO specialist is always left with external methods, such as linking, which do not require access credentials.
However, limiting yourself to only one type of positioning method results in reduced effectiveness.Can anything be done in such a situation?
Sometimes, even before signing the contract, the client stipulates that they will not transfer access to the website – the reasons for this decision can be varied. Does this mean that the only solution is to resort to SEO methods that don't interfere with the website? Not necessarily. In such a situation, it's worth agreeing that the SEO specialist will prepare and send optimization files and relevant guidelines. The parties agree on when the submitted optimization changes will be implemented (e.g., within 48 hours of receiving them). The client then declares that they have the necessary skills and time to implement the changes as agreed, or that they have someone to delegate this task to. However, this isn't optimal from a convenience perspective and sometimes results in the SEO specialist transferring access to the website.
Why is positioning without codes problematic?
Above all, this solution often prolongs the SEO process. The SEO specialist prepares a list of changes and optimizations, along with guidelines on how to implement them and why the changes they suggest are so important. They prepare these without in-depth knowledge of the specific website's structure, its specifics, or individual limitations. Such optimizations take longer to prepare than those implemented by the SEO specialist themselves. Furthermore, there's the issue of finding the time and the person on the client's side to implement these changes. This is often a challenging process – unfortunately, we know this from experience. Working without code extends SEO time. It also prevents a quick response to unexpected situations, such as the removal of optimizations or an increase in 404 errors and the need to implement appropriate redirects. Sometimes, the client decides not to implement the proposed changes due to the costs associated with paying the person to implement them. If access to the website is granted, there is no additional fee for implementing changes, provided it is technically possible and the changes themselves are directly related to the SEO process.
summarizing – Whenever possible, the SEO specialist should be granted access to the website. This solution simplifies life for both parties and positively impacts the SEO process. The SEO specialist maintains the confidentiality of the codes provided to them and uses them only for purposes related to the performance of the contract.
Summary
The above article covers the following topics:
- Why is giving a SEO specialist access to your website important from a SEO perspective?
