SEO
Website positioning – when starting to use this service, it's worth understanding it, even just in its basics. This will help avoid any misunderstandings that may arise during the process. Here are 10 important things to know about website positioning , explaining its specifics.
10 basic issues regarding positioning
1. What is website positioning?
Simply put, SEO is a set of planned activities undertaken to ensure a website's visibility in search engines. The term "positioning" is also abbreviated as SEO (Search Engine Optimization).
2. What can be positioned?
SEO primarily targets websites and online stores (blogs can also be positioned). SEO services do not apply to company listings visible on Google Maps or Google AdWords ads.
3. What is the difference between SEO and SEM?
SEM (Search Engine Marketing) refers to marketing within search engine results. It's a much broader concept than just SEO and encompasses services like Google AdWords . SEO is one of the components of SEM.
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4. Does positioning only apply to Google?
SEO involves increasing a website's visibility in a selected search engine, and it doesn't necessarily have to be Google (in the selected language and national version). You can rank a website in search engines such as Microsoft's Bing, the Russian-language Yandex, the Chinese Baidu, or the Czech Seznam. In the past, Wirtualna Polska and Onet had their own search engines.
5. What determines a website's position in the Google search engine?
The order in which search results appear in the search engine is not random – it depends on Google's search engine algorithm. The exact way this algorithm works is not publicly disclosed. It is estimated that approximately 200 factors are taken into account when determining search engine rankings. The algorithm is constantly being developed by Google, and its major updates are given "animal-related" names such as Panda, Penguin, or Hummingbird. Through their actions, a SEO specialist can improve a website's ranking with Google and, as a result, increase its visibility in the search engine.
6. Can a SEO specialist guarantee achieving a position in the search engine?
No, because they don't own the search engine and don't create its algorithm. Based on their knowledge and experience, SEO specialists assess the feasibility of achieving results and select appropriate solutions.
7. What does the positioning service include?
An SEO specialist's activities can be divided into those related to website or online store optimization (e.g., introducing appropriate meta tags, content changes, rebuilding the page code, enabling web crawlers to index the site) and providing valuable links. The scope of SEO work is determined individually for each website. You can find the answer to the question of how much does website SEO cost at this link.
8. Why don't we offer 1-month "test" SEO contracts?
This is due to the specific nature of the SEO service . The SEO plan includes several stages, each spread out over time. It is assumed that 6 months is the minimum period needed to determine whether SEO is working and in what direction work should proceed.
9. Are the positions achieved obtained "forever"?
Unfortunately, no. Maintaining high rankings requires constant work by an SEO specialist, including adding links, introducing new content, and adapting the optimization to the current search engine algorithm.
10. Is every website equally suitable for SEO?
No. Some websites are built to serve as a good starting point for SEO work, while others require redesign and changes (of varying degrees). If a website requires such changes, the SEO specialist informs the client.
When it comes to SEO , you can do a lot of the work yourself. This post will show you how.
Summary
The above article covers the following topics:
- basic information about SEO that helps avoid misunderstandings during cooperation,
- principles of website positioning and the most important aspects affecting visibility in search engines.
