Video is a versatile and engaging content format. It's no wonder its use in marketing is gaining popularity among companies across a wide range of industries. This trend is affecting both large enterprises and small businesses. Consumers appreciate lively content because it's easy to consume, entertaining, and engaging. With this in mind, marketers are successfully using video to attract and retain new customers.
Where should you begin your visual marketing efforts? YouTube , for example , offers links (addresses) to your posts, including Facebook. How do you start adding videos to rank at the top of your page? What are the required fields to complete when creating a free account? In this article, you'll learn how to create a YouTube channel. We'll guide you step-by-step through the entire process, providing valuable tips to help you get started and grow your brand's YouTube channel.
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Why is it worth starting a YouTube channel?
A YouTube channel is practically essential for any company looking to expand its marketing efforts with video content. The goal of a channel is to create the perfect place to post your content and gain new audiences. Why this platform? YouTube is the number one video platform in Poland. Over 18 million internet users use YouTube every day. Wouldn't it be nice if they could find content created by you or your marketing department? Of course. So get found...
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Start by creating a YouTube channel
Creating a YouTube account isn't difficult. A successful YouTube channel takes a bit more work... but don't worry, we'll show you how to achieve it and successfully publish engaging videos!
Setting up a YouTube channel is easy!
Before we show you how to create a YouTube account, we'll explain that there are two types of YouTube channels. The choice depends on whether you're an individual video creator or plan to work as a brand and engage in video advertising.
What is the difference between a corporate channel and a personal channel?
When creating a private YouTube channel, we provide our personal data and become its sole administrator. A company channel is official and managed by an advertiser or company and can have multiple users. Having a company account is therefore particularly important if we want to collaborate, for example, with an agency to run a video advertising campaign on YouTube . Creating an account only takes a few moments. The entire process is outlined below.
>> How much does advertising on YouTube cost? <<
How to create a YouTube account in 4 steps
Anyone can record videos, but not everyone knows how to set up and run a YouTube channel . Below are simple instructions that explain in detail how to set up a YouTube channel.
Step 1: Create a Google account
If you use Gmail, Google Maps, or Google Play, you likely already have a Google account and can skip to the next step. If not, you'll need to start by creating one.
Step 2: Create a YT account
Using your Google account automatically sets up a personal YouTube account. However, to use YouTube for your business, you'll need to create a Brand Account. Go to your YouTube account page. If you're logged in, click "More Options," select "Create a Channel," and then enter a Brand Account name. By creating a YouTube Brand Account, you can grant administrative access to multiple people and customize the name and appearance to reflect your business.
Curiosity
A Brand Account gives you access to YouTube Analytics, which provides valuable insights into who's watching your videos, your profile photo, and what content is currently popular. This will make it easier to choose specific videos for your new YouTube channel.
Step 3: Personalize your YT account
You've got a YouTube account. Now it's time to make your new social media profile your own. In your channel dashboard, click "Customize Channel." Then, navigate through the three tabs—Layout, Brand, and Basic Info—to enter information that will help optimize your channel for your audience. As you fill out this information, use keywords to help you appear in search results. Keywords can include topics covered on your channel, your industry, or featured products. In the Brand section, you can add graphics and icons to your channel to give it a unique look—one that best aligns with your brand and aligns with your other social media platforms.
Step 4: Upload your first video to YouTube
To upload your first video, click "Create" in the upper right corner. A screen will then appear, inviting you to choose the file you'd like to upload. Once you've selected your file, your video will begin uploading... and that's how you join the ranks of YouTube creators! Creating an account is incredibly easy.
Fun fact – most channel managers are… children!
More and more creators on YouTube are children. Hence, the frequently asked question: can children record new videos for channels? Google's guidelines are clear – anyone under 13 should not post content or create a channel. When looking for a channel manager to add videos, choose someone of legal age!
>> Youtube Guide – 3 Rules for Creating Effective Video Advertising! <<
How to create video content on YouTube?
Valuable and engaging enough to make people want to subscribe to your brand's channels? Now that we've explained how to set up a channel, let's define what you should post. For any type of content you create, you should ensure it aligns with what your audience wants.
Whether you're writing a blog post or creating a video, it's a good idea to start by understanding your audience and the type of content they want to see. If you're just starting out with your YouTube channel, research your competitors or other video creators in your industry. Identify which formats are generating the most views and engagement. Another way to check if you're on the right track for videos you've already uploaded is to analyze your results in YouTube Analytics, which I mentioned earlier. YouTube provides detailed information on audience demographics, location, engagement, and other useful statistics. These are valuable metrics that will help you further develop your channel.
It's also worth mentioning that not only the content but also the form matters. Interesting editing and carefully selected music will enhance your video and make it more popular! Editing videos has never been easier, as there are many paid and free programs that can help. Therefore, it's worth deepening your knowledge of video editing and familiarizing yourself with the available tools to determine which video editing program is best.
Tip: Program for editing videos on YT – which one is the best?
Here are our TOP 3 suggestions for free tools:
- Lightworks,
- Shotcut,
- iMovie.
How to be successful on YouTube?
Many different factors contribute to the success of a YouTube channel. Above all, you need to ensure your channel is properly configured and optimized to meet user expectations and search engine requirements. Here's a list of guidelines you should implement to get noticed on YouTube , which will help you increase your views and subscribers:
Use keywords in titles and descriptions
Use concise titles that include keywords. The title is not only the first thing users see, but also helps search engine crawlers understand what a video is about. Make sure all playlist titles on your site are engaging and contain keywords related to the topics of the YouTube content. Remember to include keywords in your descriptions as well, and include links to other playlists.
Create a "table of contents" for your own channel
If the video is long, it's worth creating something like a table of contents. Marking time periods will help viewers find what they're looking for. To add chapters to a video, log in to your brand's YouTube channel and select the video you want to edit and the content you want to split. In the "Description" field, add a list of timestamps and titles. It's important to start the split at 0:00 and enter at least three timestamps, each at least 10 seconds long.
Add tags related to your brand account
While it can be tempting to fill this section with tags, remember to only include tags that are relevant to your content. Keyword tags also help the YouTube algorithm understand what your content is about and how other channels compare. Don't forget to add a category or two to help the search engine show your videos to the right audience.
Use your end card as a call to action
An end card is a YouTube feature that appears in the last 5-20 seconds of a video. YouTubers can use it to promote videos, playlists, products, and external websites. It's the perfect place for a call to action.
Add transcription
It's not always possible for a user to activate the audio while playing a YouTube video. And the message is crucial! In such cases, transcription is an alternative, as it helps understand the presented materials and advertisements, and also increases viewers' viewing time. An additional motivation is that transcription fuels YouTube's SEO, as it allows Google robots to better understand the content of the video. The process of adding a transcription is simple.
Set eye-catching thumbnails
Thumbnails for videos and ads need to grab attention! A good thumbnail is one that not only aligns with the title of the video you're publishing online but also stands out from the competition. Viewers browsing search results often base their decisions on thumbnails. Your goal, then, is to convince users to check out your YouTube content.
Create a YouTube playlist
It's worth mentioning that playlists on the platform are a great way to encourage repeat viewing. You can group them by similar topic and recommend them on the website's homepage. Playlists engage fans and customers, increasing their time spent on the channel and watching content. To get started, click the "Playlists" button in the left-hand menu. You can create playlists based on topics your viewers are interested in or choose a different key, for example, group all podcast episodes, quizzes, or tests.
Post regularly
Only consistency will yield the desired results. You need to post videos regularly to gather valuable audience data, draw conclusions, and then use this knowledge to increase your video views and subscribers.
Respond to comments related to content
Any type of interaction with viewers visiting the site is seen as a positive signal for YouTube. Responding to a message from subscribers can help us strengthen our connection with our audience. Liking comments only takes a few seconds, as does pinning a top comment as a personal note to subscribers.
>> Youtube Advertising – Why is it worth it and what works? <<
Summary
It's all clear – now you know how to start a YouTube channel . Creating an account is a breeze. However, growing a channel requires more time, work, and commitment. The most important thing when it comes to a new brand account is not to be discouraged by initial results. Follow our tips, experiment, check your data, and continue training to optimize your results and ad impressions.
Remember, most people find it easier to connect with a brand when the story is told visually. Therefore, there's only one conclusion: video marketing is worth engaging in. It will undoubtedly contribute to the growth of your business, provided you're systematic in your efforts and focus on the key areas discussed in this article.
Video Marketing FAQs
This process is completed in four simple steps:
- Setting up a general Google account (if you don't already have one).
- Create a proper channel directly on YouTube. Step 3: Personalize the look and fill out basic profile information. Step 4: Upload and publish your first video.
A brand (corporate) account offers significantly greater flexibility and professionalism. It allows you to tailor your name and image to perfectly suit your brand. Most importantly, from a business perspective, it allows you to grant administrative access to multiple people – essential if you plan to outsource video campaigns or channel management to an external marketing agency.
According to official Google guidelines, people under the age of 13 should not create their own channels or publish any content on this site themselves.
In the "Customize Channel" panel, you'll need to navigate through three key tabs: Layout, Brand, and Basic Info. It's important to maintain a consistent visual identity (adding professional graphics and an icon that aligns with your other social media profiles), create an engaging description, and naturally incorporate keywords related to your industry, video topics, or products.
To divide a film into sections (chapters), enter a list of timestamps and their titles in the "Description" field. Three technical requirements must be met: the first timestamp must begin exactly at 0:00, the film must have at least three timestamps, and the minimum length of one chapter cannot be shorter than 10 seconds.
An end card is a built-in YouTube feature that appears in the last 5–20 seconds of a video. It's the perfect place to place a clear call to action (CTA). You can use it to promote your other videos, entire playlists, link to an external website, or encourage product purchases.
Online users often play videos without the sound on (e.g., in public places or on public transportation). Adding a transcript ensures your message is fully understandable in every situation, which directly increases viewers' viewing time.
Thumbnails are a video's visual calling card – viewers browsing search results first look at the graphics and decide what to watch based on that. A good thumbnail must be eye-catching, eye-catching, consistent with the video's title, and clearly stand out from the competition.
Playlists help organize your channel's content and make it easier for viewers to navigate. It's a good idea to group videos based on specific topics your audience is interested in (e.g., separate podcast episodes, product reviews, or quizzes). Playlist titles and descriptions should also include keywords and links to other related playlists.
The most important thing is regularity and consistency. Only by consistently publishing videos can you gather valuable audience data, draw accurate conclusions, and optimize results. Channel development takes time and effort, so don't be discouraged by poor results at the very beginning.
Summary
The above article covers the following topics:
- YouTube is the most popular video site in Poland, with over 18 million daily users. A corporate channel is a great step for expanding your marketing efforts and reaching a wider audience.
- There are two types of channels: personal, managed by one person, and business, with multiple admins, which allows access to YouTube Analytics and team collaboration.
- Starting a channel requires four steps: creating a Google account, setting up a YouTube account for your brand, personalizing your channel by adding images and keywords, and uploading your first video.
- Creating content requires understanding your audience through competitive analysis and YouTube Analytics. Valuable content and presentation are both important; for editing, it's worth using programs like Lightworks, Shotcut, or iMovie.
- Success depends on channel optimization, including keywords in titles and descriptions, adding tags, attractive thumbnails, transcripts, and playlists that group videos by topic.
- The key to success is regular publication, responding to comments, using the end card as a call to action, and systematically optimizing results based on the collected data.
