July 11 2026 Tools and technology Google Trends – what is it and how do you use it? How can you predict trends?Google Trends is a free Google tool that shows how search interest in a given term is changing over time, across selected countries, and across channels. Instead of raw search volumes, it provides relative values on a scale of 0 to…Adam Kubaszewski analytics what's that google trendiest contents
July 9 2026 Strategy and business Word-of-mouth marketing – what is it? The influence of opinions and strategies for building authenticityWord-of-mouth marketing, also known as buzz marketing, is one of the oldest yet still effective strategies for building brand trust. It relies on natural recommendations and conversations between people, rather than paid advertising. In this article, we explain what buzz marketing is…Maciej Popiołek what's that benefits opinion promotion social media strategy
July 3 2026 Strategy and business Customer satisfaction survey – how to avoid spoiling it and learn about customer opinions?Consumers can receive several requests for feedback per week—after a purchase in an online store, after a conversation with a consultant, or after a package is delivered. Amidst all this noise, it's easy for a message to become just another ignored message. Furthermore, a poorly designed customer satisfaction survey…Mariusz Piskor what's that how to create guide sale strategy
22 May 2026 Tools and technology What is an SSL certificate and why does every website need one?Imagine a customer entering your online store, starting to enter their payment card details, and suddenly their browser displays a red message: "Your connection is not private." Most users abandon their purchase at that point and never return. Certificate…Joanna Michalska security what's that ssl Website
15 May 2026 Tools and technology What is Bing? Definition and Features of Microsoft's Search EngineBing is a search engine created by Microsoft that works similarly to Google—it allows you to find websites, images, videos, and information based on a search query. At this level, the definition is simple. The problem is that this approach…Mariusz Piskor what's that definitions tools Seo search
April 15 2026 Tools and technology What is Gmail? Google Email Definition, Features, and CapabilitiesYou use it every day—sending emails, receiving invoices, and signing up for webinars. But do you know exactly what Gmail is and what capabilities it offers for business and security? Find out what Google email is…Mariusz Piskor what's that definitions E. google
April 6 2026 Tools and technology What is localhost used for? How can I test websites on my own computer?Are you building a website and want to verify that everything is working properly before you make it available online? Need an environment where you can freely experiment with code without risking breaking the live site? That's exactly what localhost is for—a tool that everyone…Mariusz Piskor address what's that access Website
23 March 2026 Paid Campaigns (PPC) Basic information about Google Ads – what is it and what does advertising on Google involve?Google Ads is one of the most important and effective advertising systems in the world. It allows companies to reach potential customers precisely when they are searching for specific products or services. Simply put, Google Ads is a Google advertising system based primarily on performance models – primarily PPC (Pay Per Click),…Adam Kubaszewski what's that definitions google ads benefits ppc advertising
27 February 2026 Social media Threads by Meta – what is the new social platform and how does it work?Threads is rapidly gaining popularity as a fast, conversational platform. Below, you'll find a detailed overview of how it works, its features, and why more and more people are asking: "What is Threads?" Threads – what is it? Understanding what it is…Mariusz Piskor what's that fb social media
18 February 2026 Tools and technology Middleware – what is it and how does it connect applications and systems in IT architecture?Middleware connects various applications, systems, and services. It is responsible for communication between them, managing data flow, and automating processes—especially in complex IT environments. The role of middleware in integrating systems with different architectures. Middleware is software that…Mariusz Piskor application what's that integration
16 February 2026 Strategy and business Greenwashing – what is it? How to recognize false environmental claims?Greenwashing has become one of the most frequently discussed phenomena related to so-called eco-marketing. Companies are increasingly communicating pro-environmental initiatives, but these aren't always backed up by actual practices—sometimes misleading consumers. Greenwashing—what…Mariusz Piskor what's that opinion trendiest
11 February 2026 Strategy and business CAPEX – What is it? The definition and importance of capital expenditures in business.CAPEX is a key element of corporate financial planning, influencing both their development and operational stability. The following article explains practical applications and discusses the relationship between CAPEX and OPEX. CAPEX – what does it mean in corporate financial terms? CAPEX appears…Mariusz Piskor dinner what's that koszty
