April 1 2026 E-commerce and sales How to Attract Customers to Your Store? The Importance of SEO and Online AdvertisingWondering how to promote your online store? It's obvious you should do it online. The question, however, is: where and how to advertise your store? Online advertising, indeed, has many names. There are more options today than ever before: Google Ads,…Monika Dudek e-commerce google campaign conversions advertising visibility
25 March 2026 SEO and Content Marketing Self-positioning of websites in just a few steps – from content to internal linkingIf you run a small business, operate locally, or are just starting to build an online presence, you can manage your website's Google positioning and visibility yourself. This guide will teach you how to position your website step by step—from creating…Mariusz Piskor linking Seo Website contents visibility
24 February 2026 SEO and Content Marketing Increase the number of inquiries from your city – key elements of a local SEO offerVisibility on Google is essential for customer acquisition these days, but not all SEO works the same. Building an offer for a company competing for nationwide keywords is different from building an offer for a business that wants to be number one in its city or…Mariusz Piskor local wet signature visibility
23 February 2026 SEO and Content Marketing Emoji in SEO strategy – do emoticons really affect your Google ranking?Emojis in SEO have been a hot topic of discussion among experts for years. Some marketers see them as an opportunity to increase CTR, while others fear a negative impact on visibility. The following text helps you understand how emojis appear in Google results…Mariusz Piskor google Seo visibility
14 February 2026 AdBook SEO for LLM – how to get noticed in ChatGPT, Claude and Gemini?ChatGPT answers over a billion queries daily, Gemini has 400 million monthly users, and Claude is growing rapidly. Increasingly, AI tools—not just Google—are deciding which brands users will see and recognize as experts.Mariusz Piskor chatbot machine learning algorithm visibility
3 February 2026 Paid Campaigns (PPC) Why invest in Google Ads? The benefits of search engine advertisingIn Poland, approximately 90% of internet users use Google. Google AdWords (now Ads) can also be used to run ads on YouTube (which is one of the most frequently visited websites in Poland). Such a broad reach…Mariusz Piskor google ads benefits visibility
January 25 2026 SEO and Content Marketing What does an SEO agency do and how do you choose one? Scope of services and key selection criteriaVisibility on Google is now one of the most important factors determining whether a potential customer will even find a company's offerings. Regardless of the industry, users begin the purchasing process with a search engine—they enter specific queries, compare solutions, and…Mariusz Piskor agency how to choose visibility
December 18, 2025 Tools and technology Google Lens – what is it and how does the Google Smart Lens work?Google Lens is an advanced AI-powered tool that allows you to analyze your surroundings using your smartphone's camera. With features like object recognition, text translation, and visual search, Google Lens has become one of the most practical mobile devices available…Mariusz Piskor guide contents visibility
December 15, 2025 SEO and Content Marketing Mobile copywriting – how to shorten content for readability on a small screen?Mobile copywriting requires adapting the language, text structure, and message format to the way users interact with their smartphones. Properly prepared content increases audience engagement and communication effectiveness. Key principles of mobile copywriting. Effective mobile copywriting relies on precise…Mariusz Piskor case study google ads visibility
June 5 2025 Artificial Intelligence (AI) AI Overview: A New Era in SEO? What It Is and How to Appear in AI-Generated ResultsChanges are happening rapidly in the world of digital marketing. One of the latest and potentially groundbreaking innovations to enter search engines is Google's AI Overview. But what exactly is AI Overview, and how does it impact your online presence strategy? Is it…Jacek Smogur google trendiest visibility
5 May 2025 SEO and Content Marketing SEO 2025 – how have artificial intelligence and new algorithms changed the rules of the game?2025 brings a flurry of changes to the world of SEO. From rapidly evolving artificial intelligence, to Google algorithm updates, to new guidelines for content creators—all of this impacts website visibility in search engines. How can you prepare? Here are the most important changes…Tomasz Kolera report trendiest visibility
3 February 2025 Artificial Intelligence (AI) The End of SEO as We Know It? Facts and Myths About AI's Role in SEOWill AI replace SEO specialists? Artificial intelligence is dynamically changing the approach to website optimization, data analysis, and search engine positioning. Increasingly advanced AI algorithms can generate content, optimize meta tags, and analyze user behavior faster than humans.Guest article machine learning algorithm trendiest visibility
