July 6 2026 E-commerce and sales Reliable ways to improve customer service. Take care of CX in e-commerce.The Polish e-commerce market has reached maturity – in 2025, 78% of internet users declared that they shopped online, and according to PwC, the gross value of this sector is expected to reach approximately PLN 162 billion in 2026. If it is no longer possible…Mariusz Piskor e-commerce sale ux
April 22 2026 E-commerce and sales Payment methods in Polish e-commerce. Which payment methods should you choose for your online store?Choosing a payment system in an online store is the moment when a customer makes the final decision to purchase. Any additional step, barrier, or anything that limits trust can end the purchasing process before the transaction is finalized. In Polish e-commerce, where competition is fierce,…Adam Kubaszewski e-commerce conversions sale ux
December 16, 2025 Life of Verseo AdBook Verseo – Master Marketing, Reduce Costs, and Build an Advantage in the World of AIMarketing today isn't a game about reach. It's a game about attention, decisions, and profitability – in a world where algorithms make decisions faster than humans, and users increasingly get answers… before they even click a link. That's why AdBook Verseo was created.Monika Pałczyńska what's that digital marketing Internet marketing guide ux verse
December 12, 2025 Paid Campaigns (PPC) Where do Google Ads ads appear in search? Google Ad FormatsGoogle ads are now one of the most precisely tailored promotional tools available online. The system allows you to present your offer precisely where the user begins their search for a product or service – in the search results. Depending on the auction results, the ads may…Mariusz Piskor e-commerce sale ux
August 4 2025 Tools and technology WCAG 2.1 standard – what are Web Content Accessibility Guidelines?Partnerships Imagine visiting a website where everything is intuitive, clear, and accessible—regardless of whether you're using a mouse, keyboard, or screen reader. You don't have to wonder how to find something or whether you can…Guest article what's that ux utility
January 9 2025 Strategy and business What is neuromarketing? What is it and how is it revolutionizing modern business?Skillfully reaching customers and persuading them to purchase a product or use a service are the goals of every marketing strategy. Experts in this field are seeking increasingly effective methods, often drawing on knowledge from psychology and other fields.Maciej Popiołek what's that strategy ux
November 9 2024 Analytics and data First Input Delay (FID) – what is it and how does it affect the responsiveness of your website?Website optimization requires taking steps to both improve user experience and adapt to current search engine algorithm requirements. As a result, SEO and UX are increasingly intertwined. The FID in the title is an example of a concept that straddles these two…Maciej Popiołek optimization ux indicators
November 7 2024 Analytics and data How does the FCP (First Contentful Paint) indicator affect a website's positioning in Google?Internet users are becoming increasingly impatient and tolerant of poorly performing services. Admittedly, this isn't surprising. After all, technology is consistently accustomed to ever-faster performance. Generally, everyone expects…Maciej Popiołek optimization ux indicators
November 5 2024 Analytics and data CLS – How to Improve Cumulative Layout Shift? How to Improve Visual Stability Index?The term CLS may bring to mind a Mercedes model. This time, we're not talking about the automotive industry, but about a parameter that plays a crucial role in SEO. However, it's undeniable that a good CLS ratio on your website is worth striving for…Maciej Popiołek google optimization ux utility visibility indicator
November 3 2024 SEO and Content Marketing INP (Interaction to Next Paint) – Google's new Core Web Vitals metricSEO is a field that is constantly evolving. Positioning requires adapting to new standards introduced by Google. A new, yet crucial, metric has emerged in the realm of website optimization, drawing the attention of SEO specialists and developers. This metric is INP, or Interaction…Maciej Popiołek google on site optimization ux utility indicators
SEPTEMBER 29, 2024 SEO and Content Marketing What is LCP (Largest Contentful Paint)? Why does it affect your website's SEO?In 2021, Google implemented Core Web Vitals, a series of new ranking factors that determine the visibility of websites in search engines. Among the criteria introduced was the titular LCP, or Largest Contentful Content. In practice, this means the loading time of the largest…Maciej Popiołek optimization ux utility visibility indicators
August 13 2024 E-commerce and sales Customization of products and services – definition, benefits and implementation in your companyCustomization is the process by which users can independently modify a product or service. What exactly is customization, and how does it differ from personalization? Learn how customization affects the relationship between consumers and brands! Customization – what…Maciej Popiołek what's that Products ux
