August 4 2025 Tools and technology WCAG 2.1 standard – what are Web Content Accessibility Guidelines?Partnerships Imagine visiting a website where everything is intuitive, clear, and accessible—regardless of whether you're using a mouse, keyboard, or screen reader. You don't have to wonder how to find something or whether you can…Guest article what's that ux utility
November 5 2024 Analytics and data CLS – How to Improve Cumulative Layout Shift? How to Improve Visual Stability Index?The term CLS may bring to mind a Mercedes model. This time, we're not talking about the automotive industry, but about a parameter that plays a crucial role in SEO. However, it's undeniable that a good CLS ratio on your website is worth striving for…Maciej Popiołek google optimization ux utility visibility indicator
November 3 2024 SEO and Content Marketing INP (Interaction to Next Paint) – Google's new Core Web Vitals metricSEO is a field that is constantly evolving. Positioning requires adapting to new standards introduced by Google. A new, yet crucial, metric has emerged in the realm of website optimization, drawing the attention of SEO specialists and developers. This metric is INP, or Interaction…Maciej Popiołek google on site optimization ux utility indicators
SEPTEMBER 29, 2024 SEO and Content Marketing What is LCP (Largest Contentful Paint)? Why does it affect your website's SEO?In 2021, Google implemented Core Web Vitals, a series of new ranking factors that determine the visibility of websites in search engines. Among the criteria introduced was the titular LCP, or Largest Contentful Content. In practice, this means the loading time of the largest…Maciej Popiołek optimization ux utility visibility indicators
June 23 2024 SEO and Content Marketing Page pagination – division into pages, where does it occur and why is it important for e-commerce?Online store owners and employees generally make every effort to facilitate user navigation. Therefore, such websites typically divide their content into subpages. This is known as page pagination, which…Maciej Popiołek e-commerce optimization ux utility
SEPTEMBER 11, 2021 Strategy and business Design Thinking – what is it and how do the stages of design thinking work?When undertaking a design project using the Design Thinking methodology, our intention should be to create a multitude of different possibilities and solutions. Therefore, this method shouldn't lead to pigeonholing and limiting ourselves to a single specific outcome. Design Thinking doctrine :)…Dominika Słomka project ux utility
July 29 2020 SEO and Content Marketing Page Speed Optimization – Why is Loading Speed Important in Your SEO Strategy?Keywords like "page speed," "Page Speed Insights results," and other tools are a staple of SEO audits and strategies. It's no wonder, as Google places a significant emphasis on user experience, which also means promoting content that…Barbara Oleszek google optimization ux utility indicators
December 2, 2019 E-commerce and sales Online store appearance – how did a design change reduce sales by 60%?The e-commerce market has been undergoing many changes in recent years, largely driven by users whose online shopping habits and expectations are evolving towards increasingly higher standards. At Verseo, we frequently witness the success of e-commerce businesses. In a way, we ourselves…Dominika Słomka e-commerce conversions ux utility look
November 12 2019 SEO and Content Marketing Positioning and User Experience (UX) – the impact of website optimization on customer satisfactionThe activities carried out by SEO specialists can be roughly divided into those that noticeably change a website's appearance and those that deserve to be described as more subtle. For understandable reasons, the first category of modifications attracts significantly more interest from our…Joanna Michalska google optimization Seo ux utility visibility
10 May 2019 Tools and technology What is a Landing Page? Definition, Features, and Tips for Increasing ConversionsA landing page is one of the most important tools used in online marketing to acquire customers and sales leads. A well-designed landing page focuses the user's attention on a single offer and leads them to take a specific action—for example, leaving…Maciej Popiołek conversions leads optimization guide sale ux utility
SEPTEMBER 18, 2018 Strategy and business Brand image in the mobile world – how not to lose a customer on a small screen?Brands and Mobile Devices – A "Neutral" User Experience Is Most Often a Negative Experience. It's no surprise that today's users have increasingly higher expectations, especially when it comes to how websites and apps perform on their phones. This is likely because we spend…Guest article optimization ux utility
July 21 2017 SEO and Content Marketing A fast website means more profit – why does loading speed matter?Website loading speeds – are they important? People are using their mobile devices more often than ever before. This doesn't change the fact that website performance, including mobile sites, leaves much to be desired. In most cases, websites fail to meet…Lukasz Kaczmarek optimization ux utility
