July 11 2026 Tools and technology Google Trends – what is it and how do you use it? How can you predict trends?Google Trends is a free Google tool that shows how search interest in a given term is changing over time, across selected countries, and across channels. Instead of raw search volumes, it provides relative values on a scale of 0 to…Adam Kubaszewski analytics what's that google trendiest contents
June 2 2026 Strategy and business Company image on the Internet – how to build brand recognition and reputation?Your company's brand is its most valuable asset. It determines whether a customer chooses you or switches to a competitor. A well-built online company image can sell better than many advertising campaigns – because it works on…Mariusz Piskor Internet marketing promotion strategy trendiest
16 February 2026 Strategy and business Greenwashing – what is it? How to recognize false environmental claims?Greenwashing has become one of the most frequently discussed phenomena related to so-called eco-marketing. Companies are increasingly communicating pro-environmental initiatives, but these aren't always backed up by actual practices—sometimes misleading consumers. Greenwashing—what…Mariusz Piskor what's that opinion trendiest
15 February 2026 AdBook Marketing Trends – These 10 Signals You Can't IgnoreThere's no longer a safe haven in marketing. The pace of change is accelerating, and technology, geopolitics, and consumer behavior can reshape the rules of the game in a matter of months. If you want to maintain an advantage, you need to look beyond your own industry. And start developing…Mariusz Piskor social media strategy trendiest
January 27 2026 AdBook Socially responsible marketing – how not to leave anyone behind?Did you know that the lack of alternative text for images on a website can exclude up to several million users in Poland – not only blind people, but also those who use slow connections or browsers that don't load graphics? Implementing this…Mariusz Piskor social media strategy trendiest
January 24 2026 AdBook Social selling – sell without people knowing they are buyingToday, you compete for the audience's attention not only with other companies but also with thousands of creators and hundreds of reels that pass before their eyes every day. In such a world, personal branding is often more effective than advertising, and social…Mariusz Piskor social media sale trendiest
SEPTEMBER 27, 2025 SEO and Content Marketing AI Mode at Google – what is it and how does it change search rules?The world of digital marketing is changing faster than ever before. New technologies, AI models, and automation are emerging in virtually every industry. ChataGPT's success in 2022 sent a clear signal of change to the tech sector. Google, recognizing the growing…Paul Jankowski google machine learning algorithm trendiest
9 Września 2025 Artificial Intelligence (AI) AI in Business Report and Perspectives from the Mobile Trends for Experts ConferenceOn October 20 and 21, Warsaw will once again become a hub for new technologies and business. Mobile Trends for Experts 2025 will be held at the Novotel Warszawa Airport hotel and online – a conference that has been bringing together executives, managers…Monika Pałczyńska automation machine learning algorithm trendiest
July 31 2025 Life of Verseo Mobile Trends for Experts 2025 – the future of mobile technologies and AI in WarsawThis fall, Warsaw will become a focal point for new technologies. On October 20–21, 2025, Mobile Trends for Experts will take place there—an event that represents a more intimate version of the renowned Mobile Trends Conference. Organizers announce…Monika Pałczyńska agency project trendiest
June 5 2025 Artificial Intelligence (AI) AI Overview: A New Era in SEO? What It Is and How to Appear in AI-Generated ResultsChanges are happening rapidly in the world of digital marketing. One of the latest and potentially groundbreaking innovations to enter search engines is Google's AI Overview. But what exactly is AI Overview, and how does it impact your online presence strategy? Is it…Jacek Smogur google trendiest visibility
5 May 2025 SEO and Content Marketing SEO 2025 – how have artificial intelligence and new algorithms changed the rules of the game?2025 brings a flurry of changes to the world of SEO. From rapidly evolving artificial intelligence, to Google algorithm updates, to new guidelines for content creators—all of this impacts website visibility in search engines. How can you prepare? Here are the most important changes…Tomasz Kolera report trendiest visibility
April 28 2025 Case studies and interviews How does LLMO differ from classic SEO and how to optimize content for AI?Large language models like ChatGPT and Gemini are increasingly answering questions faster and more precisely than search engines. They don't show a list of pages—just a ready-made answer. Does this mean that traditional SEO is no longer viable? Or maybe…Maciej Popiołek ai happy optimization Seo trendiest