20 May 2021 Social media How do different generations use social media? Differences and trends (Gen Z, Millennials, and Baby Boomers)It is no secret to anyone that as the world around us changes, human mentality also changes, and childhood events, especially those that are deeply embedded in our memories, can influence our behavior and motivations as adults…Magdalena Walczak social media target trendiest
17 February 2021 Paid Campaigns (PPC) VOD advertising – how to advertise your brand on Video On Demand services?VOD (video on demand) platforms have become a fixture on both the global and Polish internets. The first services appeared in the early 90s, although for technological reasons they looked completely different from those of today and used different…Adam Kubaszewski filmy campaign promotion advertising target indicators
SEPTEMBER 15, 2020 Strategy and business Target group – how to define it and why are you shooting in the dark without it?You can have a great product, a polished website, a large advertising budget, and an ambitious sales plan. However, if you don't know who you're talking to, marketing quickly becomes a shot in the dark. Something might work, something might even generate sales, but it's hard…Dominika Słomka guide promotion strategy target
24 Września 2020 Paid Campaigns (PPC) How much does advertising on YouTube cost? Billing models and budgeting for video campaigns.YouTube is currently the most popular internet portal. With over two billion users worldwide, it reaches over a third of all internet users. It's no wonder, then, that it's also considered a powerful advertising medium. Its power is hard to dispute, especially…Jakub Nowak filmy campaign conversions koszty advertising target
15 Września 2020 Paid Campaigns (PPC) Advertising on Pinterest – does it make sense for online stores?You've probably heard of Pinterest. Perhaps you even use it for personal purposes. But did you know it can be used to promote your business, especially an online store? We're investigating whether such initiatives can be profitable and…Jakub Nowak e-commerce campaign conversions advertising social media target
28 May 2020 Social media Best practices to improve the effectiveness of Facebook Ads advertising campaignsJust as Masuria is a land of a thousand lakes, Facebook Ads is a tool with a thousand settings and options. Our actions usually boil down to a single goal, and we can achieve it in dozens of ways – and how can we be smart about that?Jakub Michalak analytics fb campaign conversions optimization target
June 10 2019 Strategy and business Choosing a marketing channel – target group, budget and profiling analysisIf you don't promote yourself, even with the best products, you won't reach your customers in today's highly competitive market. To pique their interest and lead them step by step towards purchase, you need to engage in marketing activities. Seems simple, right? Before…Dominika Słomka budget sales channels guide strategy target
28 May 2019 Social media How to Create Your First Facebook Ad Campaign? Step-by-step guide for beginnersInterested in launching a Facebook campaign? Properly utilizing Facebook is becoming a fundamental element of almost every marketing strategy. And if you want your Facebook posts to gain greater visibility, you'll need to use paid advertising. So how do you launch…Jakub Michalak fb campaign conversions guide advertising target
18 May 2018 Strategy and business Advertising your accounting firm on Google Ads. Campaign types, keywords, and remarketing.Accounting firm advertising - Google AdWords campaign example. Google AdWords advertising allows companies from almost any industry to promote their products and services. AdWords allows advertisers to easily reach internet users interested in specific services/products, as they have the ability to…Jakub Nowak google campaign conversions remarketing keyword target
29 March 2018 Paid Campaigns (PPC) Google Ads export campaign – how to advertise abroad?Online advertising abroad – AdWords export campaign! If you're a business owner looking to expand your business into foreign markets, a Google AdWords export campaign can help. You don't have to worry about limitations. In today's internet world…Olga Badeusz cpc google campaign target
14 March 2018 Tools and technology How are call banners changing the face of online marketing? Shorten the path to your customer.Calling Banners – an innovation in online marketing! We are pleased to announce the latest and revolutionary solution in the world of online marketing – graphic banner ads that generate phone calls! We created Calling Banners in collaboration with our strategic partner, CallPage. We combined the banners…Michael Nowak campaign conversions leads advertising target
April 10 2017 Paid Campaigns (PPC) New in Google Ads campaign planner – search for videos and apps by targetingA new feature in the Google Display Network Campaign Planner! Google has added a very useful feature to the Display Network Campaign Planner. Using it, you can find keyword-based targeting for ads in mobile apps and on YouTube.Wiktor Cegłowski filmy google campaign tools optimization target
