August 21 2026 Analytics and data Consumer Research – How to Understand Customers? Analyzing Customer Needs and BehaviorPrice attracts customers, but quality holds them back. Consumer research shows where this gap lies and what to do about it.Agnieszka Kwiatkowska analytics guide strategy target indicators
April 2 2026 Social media Meta Pixel (Facebook and Instagram) – what is it, how to implement it and how does it work?Advertising in the Meta ecosystem (Facebook and Instagram) allows for highly targeted user targeting. Campaigns can be targeted based on interests, age, location, and online behavior, among other factors. This allows brands to reach new audiences who previously had no…Mariusz Piskor analytics facebook ads tools advertising remarketing target
9 February 2026 Paid Campaigns (PPC) Creating an effective Google Ads campaign – keywords, bidding strategy, targetingA successful Google Ads campaign is the result of a well-planned structure, informed keyword selection, a tailored bidding strategy, and precise audience targeting. Each of these elements influences who your message reaches, how much you pay per click, and…Mariusz Piskor google ads keyword target
January 25 2026 AdBook Pinterest Ads – Reach your customer before they start searching for a productPinterest isn't Instagram or TikTok – users here aren't browsing for entertainment, but for planning. They're looking for inspiration for a wedding, renovation, gift, or a new style. This is the moment when they don't yet have a specific brand in mind – and…Mariusz Piskor advertising social media target
December 22, 2025 Strategy and business Black PR – what is black PR, how does it work and how to protect your company's image from it?Black PR is the deliberate, systematic, and organized process of influencing public opinion in a way that damages the image of a person, company, or organization. Unlike standard public relations activities, which focus on building a positive image, bad PR…Mariusz Piskor filmy google ads target
December 23, 2024 Paid Campaigns (PPC) Targeting B2B ads on Facebook – the best ways to reach business customersFacebook advertising is commonplace for B2C companies. After all, social media is a great way to reach consumers. But what if your company primarily serves business customers? Is it worth investing in…Maciej Popiołek fb campaign conversions remarketing target indicators
August 1 2024 Strategy and business Target – why is a precise Target Group crucial for marketing success?Target is a term used across many industries—usually referring to a goal we strive to achieve. This is the most common association with the word target. It's also used in marketing in the context of a target group. What exactly is a target and how…Maciej Popiołek what's that campaign target
22 February 2024 Social media Pinterest Ads – What, How, and Who to Advertise to? Proven Methods and FormatsAre you thinking about advertising on Pinterest? It could be a great way to acquire customers and increase sales. But before you use this tool, learn what's worth promoting and how to do it. We've got you covered. What is Pinterest? Is…Maciej Popiołek campaign conversions guide advertising social media target
April 19 2022 Paid Campaigns (PPC) Targeting on Facebook – how to use Meta data to reach customers?Facebook is estimated to surpass 3 billion users in 2022. That's twice as many as Instagram and three times as many as TikTok, although the latter boasts the fastest growth rate and the potential to challenge for the crown with…Monika Pałczyńska facebook ads fb target
December 27, 2021 Paid Campaigns (PPC) Google Discovery Ads – how do they work, where do they appear and why is it worth enabling them?Google Discovery Ads is an advertising format that allows you to reach a wide audience across various online locations. We don't use pre-made display ads to run these campaigns. Instead, we provide Google Ads with assets that the system then mixes, creating…Magdalena Walczak cpc google campaign conversions advertising target
SEPTEMBER 27, 2021 Strategy and business Who buys your product? Buyer Persona helps you understand your customer and increase sales.Running your own business or performing the daily tasks of a marketer, you struggle to acquire new customers and retain existing ones. The goal? The obvious one: constantly increasing sales and developing your business. But in this whirlwind of ideas for new…Monika Pałczyńska conversions guide sale strategy target
July 6 2021 Case studies and interviews Case Study – Programmatic campaign for the FMCG industry (Programmatic and Video Ads)Programmatic advertising is a modern way to reach audiences online, achieving results up to three times better than using more traditional campaign creation systems. The ability to purchase advertising space in the best online locations combined…Magdalena Walczak case study filmy campaign advertising target indicators
