January 26 2026 Paid Campaigns (PPC) Google Ads Basics – Auction Mechanism, Ad Rank and Ad FormatsWhen planning marketing activities around a website, we must ensure that the selection of promotional channels is rational in relation to the budget and business goals. In terms of reach, the number of functionalities, and available advertising formats, Google's advertising system has become unrivaled…Mariusz Piskor google ads advertising sprinkle
November 21 2024 SEO and Content Marketing SERP – What is it and what does it consist of? Types of results in the Google search engineSERP is a term everyone working in marketing should be familiar with. It can be simply explained as the page a user lands on after entering a search term into a search engine. While this may seem insignificant, SERP is based…Maciej Popiołek what's that sprinkle search
6 Września 2024 SEO and Content Marketing How does an internet search engine work? Ranking and description of popular search engines.In 2024, an increase in user numbers was also observed for other search engines, not just Google. So, which are the most popular and best search engines? How do they differ? Find the answers in this article! The most popular search engines in Poland – version…Maciej Popiołek algorithm google ranking sprinkle search
August 22 2024 SEO and Content Marketing Snippet in SEO – what is it and why is it important for the visibility of your website?A snippet is a fragment of a website's description that appears in search results. Properly crafting it will help your website stand out and increase your chances of reaching more users. What is a snippet and what are its types? Snippet –…Maciej Popiołek google meta-description sprinkle title visibility
July 13 2022 Strategy and business SERM – what is it and why is it worth investing in your company's image?In challenging times of intense market competition, image is paramount. However, the reputation of even a reputable, large company can be easily damaged. Sometimes, negative comments about a given brand in search engines are enough. How can you deal with this? Help comes from…Maciej Popiołek what's that google promotion sprinkle strategy search
July 14 2021 Social media YouTube positioning – tips for increasing video reach and viewsThe internet is a place of constant change. Platforms are born, gain popularity, and die, replaced by more modern channels more relevant to modern users. This cycle of digital life applies to most websites, but there are some that break away from…Magdalena Walczak algorithm filmy guide sprinkle keyword visibility
19 March 2021 Tools and technology Search engines other than Google – overview, popularity and market share (Bing, DuckDuckGo, Baidu)Google is undoubtedly the leader in the internet search engine market. Both its indexing engine and the entire gigantic network of interconnected services of the Mountain View, California-based company have virtually monopolized the internet marketing market. Ranking your company's website on Google or using…Adam Kubaszewski google guide ranking sprinkle search
11 May 2020 SEO and Content Marketing Meta description and SEO – does it impact your Google ranking? Its role and optimal lengthSearch engine optimization is crucial for a website's visibility and, consequently, its relevance to people seeking access to specific content or products. Many activities—both on-site and off-site—…Maciej Popiołek happy google meta-description optimization Seo sprinkle
November 14 2019 SEO and Content Marketing Emoji and SEO – do colorful icons affect your Google ranking?There's no doubt that emoji have become a vital element of online communication. What's more, some argue that this group of pictograms is the fastest-growing language in the world. We use them extensively in everyday conversations with family and friends, as well as…Maciej Popiołek google ranking sprinkle title visibility
June 11 2019 SEO and Content Marketing Google Site Diversity Update – no more dominance of one domain in search resultsGoogle has implemented a change that will target websites that take up too much space in search results. From now on, there will be more diversity in the top positions. Google is ending duplicate search results. This issue has been discussed, in…Jakub Nowak algorithm sprinkle visibility
25 March 2019 SEO and Content Marketing Semantic Search – How Does Understanding User Intent Change SEO?Semantic search - what's it all about? Less than 10 years ago, SEO was about, among other things, understanding how search engines generate results and which keywords have the most searches, in order to then create…Maciej Popiołek algorithm semantics Seo sprinkle keyword visibility
August 23 2018 SEO and Content Marketing What are the different types of search engine results? Paid, organic, and local results on Google.Search results – paid, free, local shopping, hotels, flights… or what you see in Google Search. The search results you see in Google Search vary significantly. They all share a common function – they serve to help you find what you're looking for…Joanna Michalska sprinkle visibility search
