8 February 2026 AdBook Microsoft Ads – a cheaper way to reach valuable customersIn a world where the cost per click on Google Ads is rising month after month, more and more businesses are starting to look for alternatives. One of them is Microsoft Advertising—a platform that's still considered a curiosity, but…Mariusz Piskor koszty advertising search
April 28 2025 SEO and Content Marketing DuckDuckGo – No More Tracking? The Search Engine That Prioritizes PrivacyIn an age of ubiquitous monitoring and personalized advertising, we increasingly seek solutions that allow us to maintain greater anonymity online. For some, it's a matter of convenience, for others, a necessity stemming from professional or personal needs. Regardless of the motivation…Maciej Popiołek security Cookies guide settings search
January 7 2025 SEO and Content Marketing Google SafeSearch – what is it, how does it work and how to turn off the filter on your phone and computer?For many people, the internet is a window to the world, a source of entertainment, and a marketing tool. While much has been said about its positive aspects, it's also worth noting the numerous shadows that obscure its brilliance. Unfortunately, the internet is also…Maciej Popiołek google configuration guide settings search
November 21 2024 SEO and Content Marketing SERP – What is it and what does it consist of? Types of results in the Google search engineSERP is a term everyone working in marketing should be familiar with. It can be simply explained as the page a user lands on after entering a search term into a search engine. While this may seem insignificant, SERP is based…Maciej Popiołek what's that sprinkle search
6 Września 2024 SEO and Content Marketing How does an internet search engine work? Ranking and description of popular search engines.In 2024, an increase in user numbers was also observed for other search engines, not just Google. So, which are the most popular and best search engines? How do they differ? Find the answers in this article! The most popular search engines in Poland – version…Maciej Popiołek algorithm google ranking sprinkle search
SEPTEMBER 14, 2023 Paid Campaigns (PPC) Microsoft Ads Advertising – Is It Worth It? An Alternative to Google Ads. The Potential of Advertising on BingThe Microsoft Ads advertising system may not be as popular as Google Ads or Facebook Ads, but it still has its advantages. It operates on similar principles, offers attractive advertising formats, and, when used properly, can provide very good returns…Maciej Popiołek benefits advertising search
27 February 2023 Tools and technology Yandex – how does the Russian search engine perform in the face of war and another data leak?Yandex is an international company headquartered in Moscow, offering a wide range of internet services related to mapping, advertising, and search engine response. One of the most important tools developed by the Russian corporation in the late 20th century is…Paul Jankowski what's that trendiest search
July 21 2022 Case studies and interviews The Chinese search engine Baidu – what is it? How does it work, and why does it dominate in China?Google's hegemony in the internet search engine market seems unchallenged. Combining its search engine with a powerful advertising network and numerous other services has secured the Mountain View-based company a stable leadership position, to such an extent that it's hard to imagine internet marketing today...Adam Kubaszewski what's that search foreign
July 13 2022 Strategy and business SERM – what is it and why is it worth investing in your company's image?In challenging times of intense market competition, image is paramount. However, the reputation of even a reputable, large company can be easily damaged. Sometimes, negative comments about a given brand in search engines are enough. How can you deal with this? Help comes from…Maciej Popiołek what's that google promotion sprinkle strategy search
14 May 2021 SEO and Content Marketing Advanced Google Search – List of Operators and Their UsesToday, the global web is an incalculable collection of information, creating a seemingly insurmountable thicket for the average user. Millions of new pages are added to the index every day, and finding specific information requires ever greater precision. Typing a keyword into a search bar…Magdalena Walczak google guide search
19 March 2021 Tools and technology Search engines other than Google – overview, popularity and market share (Bing, DuckDuckGo, Baidu)Google is undoubtedly the leader in the internet search engine market. Both its indexing engine and the entire gigantic network of interconnected services of the Mountain View, California-based company have virtually monopolized the internet marketing market. Ranking your company's website on Google or using…Adam Kubaszewski google guide ranking sprinkle search
June 24 2020 SEO and Content Marketing How a search engine works – from the bot to the first page of resultsInternet search engines are like library book catalogs. The mechanism is similar, but the factors that determine ranking are significantly more complex. The scale is also different – after all, we're not talking about a few hundred titles to sort through, but… billions of websites…Barbara Oleszek optimization visibility search
