July 20 2026 E-commerce and sales An effective sales plan for your company – template, stages and key toolsCompanies that grow steadily have one thing in common: they sell consistently. Not because they're lucky with their customers, but because they've structured the process—from customer identification, through the first meeting, to closing the deal. The tool that gives this process…Mariusz Piskor sales channels tools sale
June 22 2026 Strategy and business How to choose sales channels to maximize profits?Do you have a refined offering and a growing advertising budget, but sales aren't growing as expected? The problem may lie not with what you're selling, but with where and how you're reaching customers. Sales channels are one of those elements…Mariusz Piskor biznes how to choose sales channels sale strategy
27 March 2026 Strategy and business Online customer acquisition strategy – lead generation methodsMost companies struggling to generate B2B leads online aren't really struggling with a lack of advertising channels, but rather a lack of strategy. The list of available methods grows longer each year. You can advertise on Google,…Mariusz Piskor how to increase sales channels benefits leads promotion sale
24 March 2026 E-commerce and sales How to Research the Market Before Opening an Online Store? E-Commerce Market AnalysisOpening an online store without prior market research is like sailing without a map – you might reach your destination, but the likelihood of getting lost is much greater. A market analysis for an online store allows you to verify whether your business idea has a realistic chance of success…Mariusz Piskor e-commerce how to choose sales channels sale
20 March 2026 E-commerce and sales How to find a niche market and start making money from it? A way to achieve higher margins and loyal customers.It seems that almost every industry today is saturated with intense competition. Therefore, the key to business success is market niche. But what exactly does the term "market niche" mean, how can you find one, and how can you determine if it has the potential to…Adam Kubaszewski e-commerce sales channels Products sale
17 February 2026 AdBook Why are marketplaces a must-have sales channel?Do you sell online? If so, then being present on platforms like Allegro, Amazon, or Ceneo is no longer a choice—it's become a necessity. In the dynamically growing Polish e-commerce landscape, marketplaces offer a ready-made sales infrastructure, millions of potential customers, and global reach. Sounds…Mariusz Piskor allegro e-commerce sales channels
December 27, 2022 Paid Campaigns (PPC) Online campaigns – sales channels. How to plan a strategy to increase conversion?If you run an online business, you need to aggressively break through the competitive landscape and reach potential customers. Advertising campaigns can help you achieve this goal. You have a wide range of channels at your disposal to reach your target audience, distinguished by their wide…Maciej Popiołek analytics sales channels conversions strategy indicators
SEPTEMBER 17, 2022 Strategy and business Benefits of online marketing – why is it worth investing in SEO, Google Ads and content?If you want to reach a wide audience of customers, you need to go beyond traditional marketing activities. Harness the power of online marketing—it's currently one of the most popular and effective tools. Internet marketing—why it's worth it…Maciej Popiołek happy google sales channels benefits promotion strategy
December 9, 2021 Strategy and business Inbound or Outbound Marketing? Which to Choose for Your Business and When to Combine Them?Marketing is essential to maintaining a presence in the marketplace, especially in today's highly competitive market. Fortunately, these days, conducting extensive and effective marketing activities doesn't require a huge budget, so success is essentially...Maciej Popiołek how to choose sales channels guide promotion strategy
7 Września 2021 Strategy and business Overview of popular advertising channels – Google Ads, SEO, Social Media and AllegroSociety changes daily. Its mentality, outlook on life, needs, and aspirations evolve. A consequence of these constant changes is the constant modification of shopping habits and the use of services. Furthermore, the emergence and growth of the global network…Adam Kubaszewski sales channels advertising strategy
August 26 2021 Strategy and business Marketing areas – types, definitions and specializations (Digital, Content, SEO)Marketing is a broad term that encompasses all promotional and PR activities a brand can undertake. Therefore, there's considerable confusion in infographics and studies regarding the classification of areas it encompasses. Some divide marketing into very small…Magdalena Walczak what's that sales channels strategy
June 15 2021 Paid Campaigns (PPC) Online advertising campaign – the most important promotion channels (SEO, Google Ads, social media)Even the best product or service doesn't sell on a mass scale without at least a modicum of marketing. In the past, brands invested primarily in advertising in newspapers, radio, television, or simply in public spaces, thus reaching a large audience…Magdalena Walczak google sales channels advertising Seo social media strategy
