January 14 2026 Tools and technology UX Researcher – who is he and what do he do? Scope of duties and responsibilitiesA UX researcher studies how users use digital products, what they need, and what challenges they encounter. They then share this information with teams that design apps or websites to make them easier to use. This work requires the ability to analyze data,…Mariusz Piskor what's that benefits sale
December 12, 2025 Paid Campaigns (PPC) Where do Google Ads ads appear in search? Google Ad FormatsGoogle ads are now one of the most precisely tailored promotional tools available online. The system allows you to present your offer precisely where the user begins their search for a product or service – in the search results. Depending on the auction results, the ads may…Mariusz Piskor e-commerce sale ux
December 10, 2025 SEO and Content Marketing What is local SEO and how does it work? Attract customers who are close to your business.Local SEO is the process of optimizing a company's website and online presence to maximize its visibility for users searching for products or services in a specific geographic area. Verseo's Local SEO Offer Unlike…Adam Kubaszewski e-commerce advertising sale
December 2, 2025 SEO and Content Marketing Features of a good website – how to create a functional website?A good website is distinguished by a well-thought-out structure, high usability, and effective communication with the user. The following article presents the most important features of a website that determine its quality, visibility, and business effectiveness. The Structure of a Good Website For a website to meet…Mariusz Piskor e-commerce sale strategy
April 14 2025 Strategy and business What is customer loyalty? How can you build lasting relationships with your customers?The internet offers enormous freedom of choice, but at the same time, consumer attention spans mean that simply being visible online is no longer enough. We need to offer our customers something more – values they identify with, personalized communication, and even the opportunity to co-create…Maciej Popiołek what's that sale strategy
December 3, 2024 E-commerce and sales E-grocery – definition, operating model and importance for the Polish grocery tradeMore and more people are choosing to shop for groceries online. E-grocery is a trend that's changing our everyday shopping habits. What exactly does this term mean? What is e-grocery, and how is it changing grocery shopping? Grocery (from…Maciej Popiołek e-commerce Products sale strategy trendiest
November 20 2024 Strategy and business Online Business Ideas – Profitable Models Worth Trying in 2025Online business is as dynamic as ever, offering opportunities to both newcomers and seasoned market players. Modern tools and technologies have made getting started online easier than ever. 2025 could be the year when…Maciej Popiołek e-commerce sale trendiest
November 12 2024 E-commerce and sales Your Own Online Store – How to Start Selling Online? From Models and Strategy to LogisticsWant to sell more and reach new audiences? Running an offline store alone won't translate into the same business impact it did a decade ago. Online sales are key. What does it involve? How do you run it? How do you start selling…Maciej Popiołek e-commerce guide sale
August 28 2024 Strategy and business Customer Experience (CX) – definition, importance and key elements for your businessCustomer experience means user experience. This is a crucial term in every business, as positive interactions with a brand make people more likely to use its offerings and return. Therefore, CX is crucial at every customer touchpoint…Maciej Popiołek benefits sale strategy indicators
July 6 2023 Strategy and business Affiliation – Definition, Models, and Benefits. How Does the Commission System Work in Marketing?Affiliate marketing is a marketing tool that can help attract new customers and, consequently, increase sales. How does the model of cooperation between a company and an affiliate who promotes its products or services work? How can it help expand reach and reach…Monika Pałczyńska what's that benefits sale
24 May 2023 Case studies and interviews Case Study Fotoforma – how to scale e-commerce with photo and video equipment?People remember their first kiss or their first car. Fotoforma specialists and clients recall their first photo! We, on the other hand, remember our first meeting with representatives of this brand, which has been consistently strengthening its position in the photography and content market since 2002.Monika Pałczyńska case study e-commerce google advertising Seo sale
13 March 2023 E-commerce and sales Abandoned shopping carts – best practices for rescuing e-commerce transactionsCan you imagine putting products into a shopping cart in a brick-and-mortar store, then leaving it in the middle of the store and leaving? Such situations, if they ever happen, are rare. It's a different story in the world of e-commerce. Gathering a large collection of products in…Monika Pałczyńska automation e-commerce conversions abandoned basket sale strategy
