27 March 2026 Strategy and business Online customer acquisition strategy – lead generation methodsMost companies struggling to generate B2B leads online aren't really struggling with a lack of advertising channels, but rather a lack of strategy. The list of available methods grows longer each year. You can advertise on Google,…Mariusz Piskor how to increase sales channels benefits leads promotion sale
24 March 2026 E-commerce and sales How to Research the Market Before Opening an Online Store? E-Commerce Market AnalysisOpening an online store without prior market research is like sailing without a map – you might reach your destination, but the likelihood of getting lost is much greater. A market analysis for an online store allows you to verify whether your business idea has a realistic chance of success…Mariusz Piskor e-commerce how to choose sales channels sale
20 March 2026 E-commerce and sales How to find a niche market and start making money from it? A way to achieve higher margins and loyal customers.It seems that almost every industry today is saturated with intense competition. Therefore, the key to business success is market niche. But what exactly does the term "market niche" mean, how can you find one, and how can you determine if it has the potential to…Adam Kubaszewski e-commerce sales channels Products sale
25 February 2026 Social media How to Make Money on Instagram? Monetization Strategy – How to Prepare an Offer for Brands?How to make money on Instagram is one of the most frequently asked questions among many online creators. More and more people are analyzing how much they can earn on Instagram and whether it's worth developing their own profile to build a profitable source of income. How to make money on…Mariusz Piskor social media sale strategy
13 February 2026 Tools and technology Pipedrive – what is it and how can this CRM revolutionize sales in your company?Pipedrive is a CRM system designed to improve sales, automate company processes, and more effectively control the sales funnel. The solution stands out for its intuitive operation, flexibility, and ability to scale with your business growth. What is Pipedrive and…Mariusz Piskor crm tools sale
9 February 2026 E-commerce and sales Sales Leads – What Is It and How to Acquire Them? Definition and Effective Acquisition MethodsA sales lead is a potential customer who demonstrates a specific interest in a company's product or service. Effective lead generation relies on a well-thought-out strategy, clear messaging, and carefully selected tools to support the sales process. What is a lead in marketing…Mariusz Piskor what's that conversions sale
6 February 2026 Tools and technology Mailchimp Applications – From Simple Newsletters to Advanced SalesMailchimp is one of the most popular email marketing tools, valued for its ease of use and extensive capabilities. Sending automation, subscriber segmentation, and detailed campaign statistics help companies build effective email communications. Mailchimp – using the platform for professional…Mariusz Piskor E. newsletter sale
1 February 2026 AdBook Your store, your rules – how to increase margins and retain customers for yearsSelling on a marketplace is a quick start, but it also means playing by someone else's rules – higher commissions, limited control, and the risk of losing visibility overnight. Your own online store gives you freedom: you decide on prices, promotions, and how to build relationships…Mariusz Piskor e-commerce how to increase sale
January 30 2026 E-commerce and sales Merchandising – what is it and why does a company need it to increase sales?Merchandising encompasses activities that increase sales through appropriate product presentation, space optimization, and conscious offer management in brick-and-mortar stores and online. What is merchandising? The definition of this term encompasses a complex of activities related to the planning, presentation, and display of products in…Mariusz Piskor what's that Products sale
January 24 2026 AdBook Social selling – sell without people knowing they are buyingToday, you compete for the audience's attention not only with other companies but also with thousands of creators and hundreds of reels that pass before their eyes every day. In such a world, personal branding is often more effective than advertising, and social…Mariusz Piskor social media sale trendiest
January 23 2026 Strategy and business What is LTV (lifetime value)? The role of lifetime value in building sales and retention strategies.Lifetime value is a key concept in business analytics and marketing, allowing us to determine a customer's true long-term value to a company. Understanding this metric allows for better strategic planning and optimization of customer acquisition costs. What is LTV and…Mariusz Piskor sale strategy indicators
January 16 2026 Social media Streaming platforms – definition, types and most popular servicesStreaming platforms are now one of the main ways to watch movies, TV series, and live streams. In this article, we'll explain what a streaming platform is, how VOD services work, and the characteristics of online television. We'll also discuss how much each platform costs...Mariusz Piskor local advertising sale
