August 5 2026 Strategy and business What is a SWOT Analysis? Definition and Application in BusinessBusiness decisions are rarely made based on gut instinct – especially those related to the company's development direction, a new product, or entering an unfamiliar market. A SWOT analysis allows you to see such a situation from both sides, including what's happening internally…Mariusz Piskor analytics biznes sale strategy
July 29 2026 E-commerce and sales The psychology of social proof in e-commerce – why do we buy what others buy?Before adding a product to our cart, we often check what others think of it. The star rating, the content of reviews, and how many people have already purchased it—these factors often influence our decision more than the product description itself.Mariusz Piskor biznes e-commerce guide sale
July 20 2026 E-commerce and sales An effective sales plan for your company – template, stages and key toolsCompanies that grow steadily have one thing in common: they sell consistently. Not because they're lucky with their customers, but because they've structured the process—from customer identification, through the first meeting, to closing the deal. The tool that gives this process…Mariusz Piskor sales channels tools sale
July 10 2026 E-commerce and sales How to write online store terms and conditions? Creating e-commerce terms and conditionsAn online store's terms and conditions are a document that determines not only legal compliance but also the security of the entire e-commerce business. Despite this, many e-commerce owners treat them as a burdensome formality – they copy ready-made templates from the internet, generate content…Mariusz Piskor e-commerce regulations sale
July 6 2026 E-commerce and sales Reliable ways to improve customer service. Take care of CX in e-commerce.The Polish e-commerce market has reached maturity – in 2025, 78% of internet users declared that they shopped online, and according to PwC, the gross value of this sector is expected to reach approximately PLN 162 billion in 2026. If it is no longer possible…Mariusz Piskor e-commerce sale ux
July 3 2026 Strategy and business Customer satisfaction survey – how to avoid spoiling it and learn about customer opinions?Consumers can receive several requests for feedback per week—after a purchase in an online store, after a conversation with a consultant, or after a package is delivered. Amidst all this noise, it's easy for a message to become just another ignored message. Furthermore, a poorly designed customer satisfaction survey…Mariusz Piskor what's that how to create guide sale strategy
June 22 2026 Strategy and business How to choose sales channels to maximize profits?Do you have a refined offering and a growing advertising budget, but sales aren't growing as expected? The problem may lie not with what you're selling, but with where and how you're reaching customers. Sales channels are one of those elements…Mariusz Piskor biznes how to choose sales channels sale strategy
June 15 2026 E-commerce and sales How to achieve a good conversion rate in e-commerce and B2B?Website traffic is increasing, advertising budgets are shrinking, and sales are stagnating – this is a scenario familiar to many owners of online stores and B2B companies. The problem rarely stems from a lack of traffic. More often, it stems from…Mariusz Piskor B2B e-commerce conversions optimization abandoned basket sale
June 3 2026 Paid Campaigns (PPC) Making money with Google Ads – where to start and how to increase profits?Google Ads is an advertising platform that has been driving sales for companies worldwide for years. Although it requires an investment in advertising budget, a well-planned campaign can pay for itself many times over. According to Google data, advertisers generate an average revenue of around $2…Mariusz Piskor google ads campaign Products advertising sale
22 May 2026 E-commerce and sales Complaints in online sales - seller's obligations when filing a complaintA customer received a package, opened it, and realized something was wrong. The product was damaged, not as described, or seemed fine at first glance, but broke down a week later. If you run an online store, this moment…Mariusz Piskor e-commerce guide Products sale
13 May 2026 Paid Campaigns (PPC) Do Meta Ads (Facebook) make sense for my industry?The decision to enter Meta Ads is often based on market observations – your competition is likely already advertising on Facebook, so you feel it's your turn. The problem only begins when the campaign launches and the budget begins…Mariusz Piskor biznes facebook ads Internet marketing advertising sale
April 22 2026 E-commerce and sales Payment methods in Polish e-commerce. Which payment methods should you choose for your online store?Choosing a payment system in an online store is the moment when a customer makes the final decision to purchase. Any additional step, barrier, or anything that limits trust can end the purchasing process before the transaction is finalized. In Polish e-commerce, where competition is fierce,…Adam Kubaszewski e-commerce conversions sale ux
