7 February 2026 AdBook More data, fewer cookies – how not to get lost in analytics?Web analytics has never been more demanding. After years of working with the Universal Analytics model, marketers and analysts had to switch to Google Analytics 4, adapt to the rigors of GDPR and ePrivacy, and implement Consent Mode. The result? Increasingly…Mariusz Piskor analytics Cookies report
January 27 2026 Paid Campaigns (PPC) Google Ads Campaign Profitability Analysis – Goals, Attribution, and MetricsYour Google Ads campaign is live, but is it effective? To answer this question, you need to track click, impression, and keyword statistics (especially important when monitoring search ad performance). All data is available in your Google account…Mariusz Piskor google ads report indicator
January 7 2026 Tools and technology Bit.ly – What Is It and How Does It Work? Link Shortening and Click Analyticsbit.ly is one of the most popular link shorteners, allowing you to create short, beautiful, and shareable URLs. Below, you'll find a detailed explanation of what bit.ly is, how it works, and what it's best for. bit.ly – what…Mariusz Piskor analytics report
24 Września 2025 SEO and Content Marketing Google has messed up SEO reports! How does removing the num 100 parameter affect the data?In September 2025, the &num=100 parameter, which had been a fundamental tool for SEO specialists and marketers for years, was removed from the search engine. The result? Google Search Console data looks different, with the number of impressions dropping, the average position rising… and it's easy to draw erroneous conclusions.Veronica Kaczmarek mistakes google report
12 May 2025 Paid Campaigns (PPC) ROE – What is it and what is the formula? Return on equity assessmentA company's profitability is one of the most important aspects of assessing its financial situation. But have you ever wondered what makes a company attractive to shareholders? This is where ROE comes in, allowing you to quickly assess how effectively a company is growing its…Maciej Popiołek analytics report strategy indicator indicators
5 May 2025 SEO and Content Marketing SEO 2025 – how have artificial intelligence and new algorithms changed the rules of the game?2025 brings a flurry of changes to the world of SEO. From rapidly evolving artificial intelligence, to Google algorithm updates, to new guidelines for content creators—all of this impacts website visibility in search engines. How can you prepare? Here are the most important changes…Tomasz Kolera report trendiest visibility
April 25 2025 Strategy and business ROA (Return on Assets) – How to Calculate It? Assessing Company EfficiencyIn the world of finance, there's a simple yet incredibly useful metric that helps explain how capital translates into company profits—ROA. More broadly, it's Return on Assets, or the ratio of net profit to total…Maciej Popiołek analytics report strategy indicator indicators
January 31 2025 Analytics and data NPS (Net Promoter Score) – what does customer loyalty mean?To increase the number of visits to a given website, specialists often implement multi-pronged SEO strategies. One of the key activities undertaken by business owners for years has been the research and assessment of customer satisfaction and willingness to recommend—in other words, the…Maciej Popiołek analytics report indicators
November 22 2024 Tools and technology Google Looker Studio – what is it, how does it work and why is it essential for data analysis?Google Looker Studio, formerly known as Google Data Studio, is a data visualization and analysis tool that allows you to create interactive reports and dashboards. Integration with various data sources, including Google Analytics, Google Ads, and…Maciej Popiołek analytics report
November 1 2024 Tools and technology GTmetrix – when to use, how to speed up your website and improve your Google rankings?Contrary to popular belief, the competition sometimes sleeps. Although everyone has the same number of hours in the day, some people manage their time more effectively. When it comes to website management, a skillful approach to optimization can be a huge advantage. Invaluable assistance comes from…Maciej Popiołek tools optimization report
12 Września 2023 Tools and technology Cloud Marketing – A Guide to Data WarehousingA marketing data cloud can determine whether your company will grow and whether your advertising efforts will yield positive results. The speed of information flow and the ability to adapt to changing user behavior trends are key to success. To…Klaudia Zielke analytics tools report strategy trendiest
5 Września 2023 Strategy and business ROI – definition, ROI formula, and practical interpretation of results. How to calculate ROI?ROI (Return on Investment), also known as return on investment, is a fundamental indicator used in finance and business to assess project profitability. This tool allows you to assess the effectiveness of an investment by comparing its costs and benefits. Order SEO services from Verseo…Monika Pałczyńska report indicator indicators
