December 1, 2022 Tools and technology Important design elements of a website created in Google Sites that affect SEOGoogle Sites is a simple website builder included with Google Workspace. The application is available for both personal and corporate users. While this tool is most often used for creating content…Monika Pałczyńska google project template
June 21 2022 Strategy and business CEO ASARI – Optimization with Automation and Optimism! How to Improve Company Processes?Business management – what does it mean today? The development of modern technologies, combined with the pandemic and post-pandemic reality, have contributed to a shift in the business management model. What does it look like now? What can we expect in the short term? More on…Monika Pałczyńska automation case study benefits optimization project strategy
26 May 2022 Tools and technology Color Psychology in Marketing and Business: Which CTA Colors Increase Clicks?Sales don't happen by chance! Everything must be refined, well-thought-out, and well-tailored to the audience and the goal we want to achieve. Colors influence not only brand perception but also… the sales of the products and services it offers!Monika Pałczyńska project strategy graphic design
SEPTEMBER 11, 2021 Strategy and business Design Thinking – what is it and how do the stages of design thinking work?When undertaking a design project using the Design Thinking methodology, our intention should be to create a multitude of different possibilities and solutions. Therefore, this method shouldn't lead to pigeonholing and limiting ourselves to a single specific outcome. Design Thinking doctrine :)…Dominika Słomka project ux utility
1 February 2021 Tools and technology WebWave – No-Code Website Builder – Review, Features and SEO CapabilitiesA professional website is an essential element of any business. In the era of the coronavirus pandemic, having one is especially important. Lockdowns are forcing potential customers to stay home and limiting business operations. Therefore, many business activities have moved online. Today…Guest article tools project template
December 18, 2020 Case studies and interviews Behind the scenes of Pyrkon – from volunteering to brand management (interview: Jakub Orłowski)The pandemic is a particularly challenging time for the events industry. However, this doesn't mean that marketing professionals can sit back and wait for the inevitable apocalypse. We'll discuss the specifics of working with cultural event promotion and ways to develop…Magdalena Walczak case study project promotion strategy trendiest
December 11, 2020 Case studies and interviews Marta Matyjewicz – Head of Communications at Crunching Koalas on gaming marketingGaming is no small feat – in 2018, the global electronic games market was estimated at nearly $135 billion, and some forecasts suggest this figure will reach $200 billion by 2023. The industry's massive growth…Adam Kubaszewski blog case study project strategy trendiest
23 March 2020 Life of Verseo Official change of Verseo headquarters address – important information for customers and partnersPLEASE NOTE! Verseo has officially changed its address. From today on, all invoices we issue, as well as official documents, will display the only correct address: Verseo sp. z o. o. sp.k. ul. Węglowa 1/3 60-122 Poznań With a grand welcome to the new…Maciej Popiołek project verse
November 21 2019 Case studies and interviews Interview with Ewelina Dymek – a professional illustrator who creates for the bestMarketing isn't just about industry conference heavyweights, CEOs of analytics firms, and tools that border on the algorithms of the future. It's also about talented artists who create beauty. Ewelina Dymek—and her path to greatness—shows that these are connected with…Lucy Stachura blog case study project strategy trendiest
August 9 2019 Strategy and business The Evolution of Digital Marketing – Why Do You Need a Team and Not One Person?The Evolution of Online Marketing. In a small town, time moves much slower, and life seems simpler. In the morning, you go shopping at the local store, where you'll find only natural products from the local farm. Then a quick breakfast, a morning toilet, and…Jakub Nowak digital marketing benefits project strategy trendiest
29 May 2019 Tools and technology Pop-up Windows – What Are They and Do They Really Work? How to Create Effective Pop-ups?Are pop-ups making a comeback? Just a few years ago, pop-ups were completely passé. We associated them more with kitschy '90s websites and virus-ridden computers than with an effective form of advertising. However, today, this form of communication with…Maciej Popiołek conversions project ux
June 28 2018 Strategy and business Marketing and Public Relations – how to distinguish between these concepts and effectively manage a company?PR and marketing – a common goal, different paths to success. PR and marketing – two intertwined concepts that, however, have many distinct characteristics. They are like a race and a podium finish. Public relations portrays the company as the winner (or…Guest article sales channels guide project promotion strategy
