April 10 2017 Paid Campaigns (PPC) New in Google Ads campaign planner – search for videos and apps by targetingA new feature in the Google Display Network Campaign Planner! Google has added a very useful feature to the Display Network Campaign Planner. Using it, you can find keyword-based targeting for ads in mobile apps and on YouTube.Wiktor Cegłowski filmy google campaign tools optimization target
13 February 2017 SEO and Content Marketing Accelerated Mobile Pages (AMP) – Definition, Operation and BenefitsAccelerated Mobile Pages - what is it? At the end of the year, the world of SEO and online marketing was electrified by the news of MOBILE FIRST INDEXING (we wrote about it HERE). All the tools that check various elements of our mobile websites were put into action. Industry texts advising on how…Barbara Oleszek what's that google optimization
January 26 2017 Case studies and interviews How to Increase Google Ads Effectiveness? Case Study Using Verseo Campaign ManagerAnalysis of Google AdWords campaign optimization effectiveness over a four-month period using Verseo Campaign Manager. The VCM platform is generating significant interest, which we're extremely pleased about. However, this also raises many questions about the effects of VCM, its effectiveness, and examples…Krzysztof Maslowski automation case study optimization
January 23 2017 Paid Campaigns (PPC) Increase the effectiveness of your Google Ads campaigns – bid modifiers and ad controlThanks to advanced bid modification features, we can target our ads more accurately, have greater control over them, and ultimately optimize our campaigns. When advertising using Google AdWords, one of the most important factors influencing effectiveness is bid modification.Dariusz Cichocki cpc google campaign conversions koszty optimization
January 11 2017 Tools and technology VCM (Verseo Campaign Manager) – full control and optimization of advertising campaignsWatch the VCM Explainer Video. VCM is a comprehensive platform for managing and optimizing online campaigns using advanced self-learning algorithms and statistical models, combined with machine learning. This combination allows for precise planning, convenient management…Krzysztof Maslowski google campaign conversions tools optimization advertising
January 4 2017 Artificial Intelligence (AI) Machine Learning – How Do Algorithms Outperform Experts in Campaign Optimization?Machine learning – the future is now! I've been wondering how to write this post for a long time. It's difficult to summarize everything that's been happening lately in a few sentences. The world is rushing forward, and many new trends are emerging, but…Krzysztof Maslowski campaign conversions machine learning algorithm tools optimization advertising
November 28 2016 Tools and technology How to check and improve the mobility of your website?Your website on mobile devices – check if it's user-friendly! On average, 9 out of 10 people will leave a mobile site if they don't immediately find what they're looking for. A website that's not mobile-friendly significantly hinders access to the information they need.Guest article audit on site optimization ux utility visibility
November 7 2016 SEO and Content Marketing What is Mobile-First Indexing and how does it affect SEO? How can you avoid losing your search engine rankings?MOBILE FIRST INDEXING - there's no escaping mobile! The world has gone mobile, and Mobilegeddon is no longer just "one of" the ranking factors in the Google search engine algorithm... Since November 4, 2016, "Mobile First" is no longer just a buzzword...Barbara Oleszek algorithm optimization search
19 Września 2016 Paid Campaigns (PPC) Google Ads Responsive Ads – Display Network Automation (One Format, Many Possibilities)Recently, a new option for creating ADVERTISEMENTS, so-called "responsive ads," has appeared in our AdWords accounts (when creating a Display Network campaign). How does it work and what do they look like? By default, the Display Network supports many ad formats, which we must prepare in…Joanna Hałaszkiewicz google ads optimization advertising
November 30 2015 Paid Campaigns (PPC) Keyword Grouping in Google Ads Campaigns – Proven MethodsConvenient Google AdWords campaign management involves grouping keywords. There are many ways to group keywords. We'll present a few commonly used organizing methods. Geographic keywords. In practice, this involves targeting specific areas with campaigns of a specific nature.Guest article phrase optimization keyword
August 19 2015 Paid Campaigns (PPC) Google Ads Quality Score and Site Quality – Why is Landing Page Optimization Worth It?It's generally accepted that website quality, which includes graphic optimization, text placement, clear navigation, and so on, is crucial when planning website positioning. AdWords, however, could promote even poor-quality websites. Is that really the case?Krzysztof Maslowski google campaign conversions optimization ux indicator
10 February 2015 SEO and Content Marketing Basic SEO Mistakes and Their Impact on Organic Traffic to Your WebsiteWhen creating websites, even the best graphic designers and webmasters make a number of basic mistakes that prevent websites from being properly indexed by web crawlers and prevent them from appearing in high search engine rankings. These websites, though beautifully…Krzysztof Maslowski mistakes crawl optimization guide Seo visibility
