7 Września 2018 Paid Campaigns (PPC) Google Ads Expanded Text Ads – What's Changed and How to Use Them?Google AdWords (now Google Ads) Text Ads Then and Now. In recent years, Google has significantly expanded the volume of text ads on the search network. Initially, AdWords (now Google Ads) ads consisted of just a single headline, a link to…Maximilian Melion google optimization advertising
July 4 2018 SEO and Content Marketing SEO for Beginners – What is it and why does your company need it?What is SEO? You've launched your own business, you have a website... and suddenly everyone's talking - you need to invest in SEO! There's only one problem... you have no idea what SEO is, do you? We're here to help - SEO...Barbara Oleszek what's that optimization visibility
June 19 2018 SEO and Content Marketing Basic practices for positioning websites in the Google search engineGoogle SEO – What You Need to Remember? Website SEO refers to activities aimed at increasing a website's visibility in search engines. Effective SEO practices allow a website to be placed among the top organic results of a given search engine, which directly translates into…Guest article optimization guide visibility
June 14 2018 Paid Campaigns (PPC) Google Shopping Campaigns – Building and Optimizing a Shopping CampaignShopping campaigns – a must-have for modern marketing! Campaigns designed for online stores are among the most complex. Advertisers who want to advertise their product range on Google can utilize almost every type of targeting available in the advertising system…Paul Dalecki optimization Pla strategy
June 12 2018 Paid Campaigns (PPC) Budget management in Google Ads campaigns using algorithmsEffective AdWords campaigns – algorithmic campaign optimization is key. The pace of growth of online advertising, especially Google AdWords ads, is constantly increasing. More and more companies, recognizing the benefits and potential of this form of promotion, are allocating greater resources…Jakub Perkowski automation campaign optimization
June 1 2018 SEO and Content Marketing Schema.org in your SEO strategy – increase visibility and CTR with structured dataSchema.org – why is it important? The Google search engine algorithm is constantly evolving, allowing it to deliver even better information and relevant answers to user queries. Tracking and adapting to changes is an excellent way to…Barbara Oleszek what's that html optimization
22 May 2018 SEO and Content Marketing Basic factors influencing website optimization in GoogleWebsite optimization – why? In today's world, a website is one of the essential elements of running a profitable business. With a website, you can not only present your offerings to your current audience, but also significantly expand their reach. Simply having…Barbara Oleszek on site optimization guide
April 12 2018 Paid Campaigns (PPC) Running Google Ads campaigns? Watch out for these critical errors!Running a Google Ads Campaign – 8 Mistakes You Can't Afford to Make! Running an AdWords campaign is currently one of the most popular online promotion methods. A properly executed AdWords campaign can yield excellent results – primarily in the form of increased sales…Martyna Mikołajczak mistakes google campaign conversions koszty optimization
20 February 2018 SEO and Content Marketing Google Speed Update – how does page speed affect mobile positioning?Speed and Mobile Site Positioning in Google Search. What the SEO world and Google itself, led by Gary Illyes, have been saying for a long time has come to pass. Loading speed will finally be a ranking factor in mobile search results…Andrzej Simkowski algorithm optimization ranking
January 15 2018 Paid Campaigns (PPC) Best practices for creating and optimizing Google Ads advertising campaignsOptimizing your AdWords campaign is key to its success. Carefully and regularly optimized AdWords campaigns will allow your campaign to grow, deliver better results, save money, and reduce the stress associated with running it. So, we've gathered some tips from…Martyna Mikołajczak google campaign conversions koszty optimization guide
July 21 2017 SEO and Content Marketing A fast website means more profit – why does loading speed matter?Website loading speeds – are they important? People are using their mobile devices more often than ever before. This doesn't change the fact that website performance, including mobile sites, leaves much to be desired. In most cases, websites fail to meet…Lukasz Kaczmarek optimization ux utility
July 19 2017 Paid Campaigns (PPC) Google Ads (AdWords) Optimization Checklist – Savings and More ConversionsGoogle AdWords Optimization - Step by Step. How to effectively optimize your Google AdWords campaign? With our checklist, you won't forget any important optimization elements. Google AdWords optimization will save you money, which translates into higher conversions! The first…Martyna Mikołajczak google campaign conversions koszty optimization guide
