4 February 2025 Tools and technology AVIF – what is it? Why is this image format better than JPEG and WebP in terms of compression and quality?AVIF is an open image file format based on the AV1 video compression standard. This means it offers significantly better compression than the popular JPEG or PNG formats, allowing it to store images at a smaller size while maintaining high quality.Maciej Popiołek images optimization guide graphic design trendiest look
January 3 2025 Artificial Intelligence (AI) MarketMuse – How to use AI for content optimization and SEO strategy?An effective and properly implemented SEO strategy is practically essential for online operations these days. If you want your online store to be searchable and discoverable, and more importantly, to perform better and be more attractive than your competitors, you need to take…Maciej Popiołek happy tools optimization semantics
December 24, 2024 E-commerce and sales ShopGold – Is it worth it? Features, integrations, and customer reviews of the e-commerce platformOnline sales are by far the most common form of commerce today, complementing or completely replacing brick-and-mortar sales. This sales method is much simpler and more convenient in many respects, but it also requires a certain level of commitment and specific action. Above all…Maciej Popiołek e-commerce integration opinion optimization
November 9 2024 Analytics and data First Input Delay (FID) – what is it and how does it affect the responsiveness of your website?Website optimization requires taking steps to both improve user experience and adapt to current search engine algorithm requirements. As a result, SEO and UX are increasingly intertwined. The FID in the title is an example of a concept that straddles these two…Maciej Popiołek optimization ux indicators
November 7 2024 Analytics and data How does the FCP (First Contentful Paint) indicator affect a website's positioning in Google?Internet users are becoming increasingly impatient and tolerant of poorly performing services. Admittedly, this isn't surprising. After all, technology is consistently accustomed to ever-faster performance. Generally, everyone expects…Maciej Popiołek optimization ux indicators
November 5 2024 Analytics and data CLS – How to Improve Cumulative Layout Shift? How to Improve Visual Stability Index?The term CLS may bring to mind a Mercedes model. This time, we're not talking about the automotive industry, but about a parameter that plays a crucial role in SEO. However, it's undeniable that a good CLS ratio on your website is worth striving for…Maciej Popiołek google optimization ux utility visibility indicator
November 3 2024 SEO and Content Marketing INP (Interaction to Next Paint) – Google's new Core Web Vitals metricSEO is a field that is constantly evolving. Positioning requires adapting to new standards introduced by Google. A new, yet crucial, metric has emerged in the realm of website optimization, drawing the attention of SEO specialists and developers. This metric is INP, or Interaction…Maciej Popiołek google on site optimization ux utility indicators
November 1 2024 Tools and technology GTmetrix – when to use, how to speed up your website and improve your Google rankings?Contrary to popular belief, the competition sometimes sleeps. Although everyone has the same number of hours in the day, some people manage their time more effectively. When it comes to website management, a skillful approach to optimization can be a huge advantage. Invaluable assistance comes from…Maciej Popiołek tools optimization report
SEPTEMBER 29, 2024 SEO and Content Marketing What is LCP (Largest Contentful Paint)? Why does it affect your website's SEO?In 2021, Google implemented Core Web Vitals, a series of new ranking factors that determine the visibility of websites in search engines. Among the criteria introduced was the titular LCP, or Largest Contentful Content. In practice, this means the loading time of the largest…Maciej Popiołek optimization ux utility visibility indicators
27 Września 2024 SEO and Content Marketing Schema.org – how to use structured data to increase CTR and improve visibility in Google?Search engines Google, Microsoft, Yahoo!, and Yandex have collaborated to create a project—Schema.org—to streamline and standardize structured data markup on websites. This allows crawlers to better interpret page content, which in turn improves…Maciej Popiołek html optimization sitemap
July 26 2024 SEO and Content Marketing What are HTML and h1-h6 headings? Differences and SEO applicationsMarker It's one of the key elements of every website – it plays an important role, including organizing its structure. Find out exactly what an HTML header is and what role it plays in website positioning. HTML header – what is it?…Maciej Popiołek html heading optimization
June 23 2024 SEO and Content Marketing Page pagination – division into pages, where does it occur and why is it important for e-commerce?Online store owners and employees generally make every effort to facilitate user navigation. Therefore, such websites typically divide their content into subpages. This is known as page pagination, which…Maciej Popiołek e-commerce optimization ux utility
