June 17 2026 Paid Campaigns (PPC) YouTube video campaigns – how to turn views into real sales?YouTube is not just a video site, but also a platform often referred to as the world's second-largest search engine—and one of the most effective advertising channels. According to DataReportal's "Digital 2025: Poland" report, YouTube's potential advertising reach…Mariusz Piskor algorithm How much does it cost campaign optimization advertising remarketing
June 15 2026 E-commerce and sales How to achieve a good conversion rate in e-commerce and B2B?Website traffic is increasing, advertising budgets are shrinking, and sales are stagnating – this is a scenario familiar to many owners of online stores and B2B companies. The problem rarely stems from a lack of traffic. More often, it stems from…Mariusz Piskor B2B e-commerce conversions optimization abandoned basket sale
June 5 2026 Tools and technology HTML and CSS code optimization and SEO – how does coding affect your Google ranking?You can have the best content and the most engaging design, but if your website is a mess under the hood, it will be difficult to win the race for rankings in Google. HTML and CSS optimization is about working on what the user doesn't see, but what…Mariusz Piskor css html optimization Seo Website
June 1 2026 SEO and Content Marketing Friendly URL – what is it, what does it look like and how to create it?A URL is one of those page elements that, at first glance, may seem trivial, but in reality, it has a real impact on how your site is perceived by users and search engines. A well-structured, user-friendly URL makes navigation easier,…Mariusz Piskor address how to create linking optimization forwarding Website url
6 May 2026 Paid Campaigns (PPC) Are changes to the website necessary for the ad to work?In advertising campaigns, it's easy to assume that results depend primarily on what happens in the advertising system. Budget, bids, keywords, settings—these seem paramount. The problem is that in practice, many campaigns reach…Mariusz Piskor google ads campaign optimization advertising Website
April 13 2026 SEO and Content Marketing Basic information about SEO optimization of websites based on the Joomla! CMSJoomla! is one of the most popular CMS systems, offering significant flexibility in managing website content and structure. However, the choice of technology alone doesn't guarantee visibility on Google. Whether a website will generate organic traffic depends on well-thought-out SEO and…Mariusz Piskor cms optimization Seo
24 March 2026 SEO and Content Marketing SEO or Google Ads? What to choose: pay per click or website positioning?Search engine marketing today, to put it simply, is a choice between two strategies with different mechanisms. On the one hand, we have positioning (SEO) – the process of building long-term organic visibility. On the other – Google Ads and related systems (Meta Ads, TikTok…Mariusz Piskor google ads how to choose benefits optimization Seo
January 29 2026 AdBook Meta Ads – how to regain control and efficiency in campaigns?Automation in Meta ads (Facebook, Instagram, Threads) is standard today – and the Advantage+ system can optimize campaigns and improve results in real time. The problem begins when we give the algorithm full control and… let it spend its budget where…Mariusz Piskor facebook ads campaign optimization
January 20 2026 AdBook VIDEO content – 3 seconds to conversionHow to grab attention in 3 seconds in the world of video? 3 seconds. That's all you have to hold a viewer's attention—and that's all it takes to change someone's life! In the world of TikTok, Reels, and Shorts, first impressions count—both in…Mariusz Piskor html js optimization
January 2 2026 Paid Campaigns (PPC) Veterinary practice advertising – how to promote a veterinarian and avoid violating the advertising ban?Effective veterinary advertising requires a well-thought-out strategy tailored to the needs of pet owners and the specific nature of services. The following article presents proven methods for professional veterinary practice promotional activities across various communication channels. Analysis of the local market and pet owner expectations. Professional…Mariusz Piskor e-commerce optimization Shopify
April 28 2025 Case studies and interviews How does LLMO differ from classic SEO and how to optimize content for AI?Large language models like ChatGPT and Gemini are increasingly answering questions faster and more precisely than search engines. They don't show a list of pages—just a ready-made answer. Does this mean that traditional SEO is no longer viable? Or maybe…Maciej Popiołek ai happy optimization Seo trendiest
17 March 2025 SEO and Content Marketing What is Crawl Rate Limit? Definition, Operation, and Impact on SEOWebsite positioning is an extremely broad field encompassing numerous important concepts. One of these undoubtedly includes the crawl rate limit – a parameter often underestimated, but one that holds significant importance, among other things, in the context of website indexing optimization. What…Maciej Popiołek crawl google optimization
