January 23 2026 Strategy and business What is LTV (lifetime value)? The role of lifetime value in building sales and retention strategies.Lifetime value is a key concept in business analytics and marketing, allowing us to determine a customer's true long-term value to a company. Understanding this metric allows for better strategic planning and optimization of customer acquisition costs. What is LTV and…Mariusz Piskor sale strategy indicators
12 May 2025 Paid Campaigns (PPC) ROE – What is it and what is the formula? Return on equity assessmentA company's profitability is one of the most important aspects of assessing its financial situation. But have you ever wondered what makes a company attractive to shareholders? This is where ROE comes in, allowing you to quickly assess how effectively a company is growing its…Maciej Popiołek analytics report strategy indicator indicators
4 May 2025 Strategy and business The business cycle in theory and practice (mechanics) – growth, peak, slowdown, bottomThe business cycle is characterized by successive episodes of financial boom and bust. A period when companies report excellent financial results and are eager to invest is called expansion. In contrast, when stock markets plummet, unemployment rises, and consumers hold on…Maciej Popiołek what's that strategy indicators
April 25 2025 Strategy and business ROA (Return on Assets) – How to Calculate It? Assessing Company EfficiencyIn the world of finance, there's a simple yet incredibly useful metric that helps explain how capital translates into company profits—ROA. More broadly, it's Return on Assets, or the ratio of net profit to total…Maciej Popiołek analytics report strategy indicator indicators
January 31 2025 Analytics and data NPS (Net Promoter Score) – what does customer loyalty mean?To increase the number of visits to a given website, specialists often implement multi-pronged SEO strategies. One of the key activities undertaken by business owners for years has been the research and assessment of customer satisfaction and willingness to recommend—in other words, the…Maciej Popiołek analytics report indicators
December 23, 2024 Paid Campaigns (PPC) Targeting B2B ads on Facebook – the best ways to reach business customersFacebook advertising is commonplace for B2C companies. After all, social media is a great way to reach consumers. But what if your company primarily serves business customers? Is it worth investing in…Maciej Popiołek fb campaign conversions remarketing target indicators
November 9 2024 Analytics and data First Input Delay (FID) – what is it and how does it affect the responsiveness of your website?Website optimization requires taking steps to both improve user experience and adapt to current search engine algorithm requirements. As a result, SEO and UX are increasingly intertwined. The FID in the title is an example of a concept that straddles these two…Maciej Popiołek optimization ux indicators
November 7 2024 Analytics and data How does the FCP (First Contentful Paint) indicator affect a website's positioning in Google?Internet users are becoming increasingly impatient and tolerant of poorly performing services. Admittedly, this isn't surprising. After all, technology is consistently accustomed to ever-faster performance. Generally, everyone expects…Maciej Popiołek optimization ux indicators
November 3 2024 SEO and Content Marketing INP (Interaction to Next Paint) – Google's new Core Web Vitals metricSEO is a field that is constantly evolving. Positioning requires adapting to new standards introduced by Google. A new, yet crucial, metric has emerged in the realm of website optimization, drawing the attention of SEO specialists and developers. This metric is INP, or Interaction…Maciej Popiołek google on site optimization ux utility indicators
SEPTEMBER 29, 2024 SEO and Content Marketing What is LCP (Largest Contentful Paint)? Why does it affect your website's SEO?In 2021, Google implemented Core Web Vitals, a series of new ranking factors that determine the visibility of websites in search engines. Among the criteria introduced was the titular LCP, or Largest Contentful Content. In practice, this means the loading time of the largest…Maciej Popiołek optimization ux utility visibility indicators
August 28 2024 Strategy and business Customer Experience (CX) – definition, importance and key elements for your businessCustomer experience means user experience. This is a crucial term in every business, as positive interactions with a brand make people more likely to use its offerings and return. Therefore, CX is crucial at every customer touchpoint…Maciej Popiołek benefits sale strategy indicators
August 7 2024 Strategy and business SMART Methodology – What is it and what are its characteristics? Definition and characteristics of the SMART methodThe SMART method is one of the most popular goal-setting techniques. It's used in businesses, corporations, universities, and in both personal and professional life. This is due, in part, to its universality, so you can apply it to any industry or field…Maciej Popiołek project strategy indicators
