June 29 2026 Paid Campaigns (PPC) Google Display Network (GDN) – how to reach customers with images?The Google Display Network gives brands a platform for what traditional search advertising doesn't: a visual presence in the places where users spend time every day. It's a channel that allows you to reach potential customers with visuals before they…Mariusz Piskor google ads images advertising
June 10 2026 SEO and Content Marketing Image positioning in Google – how to optimize photos for the search engine?Optimizing text content is a topic that receives a lot of attention in SEO. Meanwhile, images—despite being present on almost every website—remain a neglected area of SEO. Well-optimized photos and graphics can generate significant traffic…Mariusz Piskor google images Seo search
29 May 2026 Tools and technology What is vector graphics and how can you best use them in marketing and design?Did you know that the image format you use on your website can directly impact its ranking in Google? Most website owners don't realize that converting a few PNG files to their SVG equivalent…Mariusz Piskor images Internet marketing project Website
20 March 2026 Tools and technology What is a mockup? Definition and use in design.Before a website, app, or visual identity is created, designers prepare a mockup. This is one of the most important stages of working on the interface and visual communication. It allows you to see what the project will look like before it's implemented. Learn…Mariusz Piskor digital marketing images Internet marketing project template graphic design
January 31 2026 AdBook One video and three platforms – how not to lose effectiveness in adapting your creations?A well-designed video can work for you on YouTube, Meta, and TikTok simultaneously—but only if each version is tailored to the audience's context and the platform's algorithm. Video Content Optimization—Why Does Format Matter for Results?Mariusz Piskor filmy images social media
4 February 2025 Tools and technology AVIF – what is it? Why is this image format better than JPEG and WebP in terms of compression and quality?AVIF is an open image file format based on the AV1 video compression standard. This means it offers significantly better compression than the popular JPEG or PNG formats, allowing it to store images at a smaller size while maintaining high quality.Maciej Popiołek images optimization guide graphic design trendiest look
November 13 2024 Artificial Intelligence (AI) AI image generators – which tool to choose for generating graphics (DALL-E, Midjourney)?Computer graphics are undergoing a major revolution. What once took a graphic designer hours can now be created in minutes. Does this mean AI image generators will soon replace human artists? Let's take a closer look. How does AI create images? Generating…Maciej Popiołek images machine learning algorithm tools
November 11 2024 Artificial Intelligence (AI) Midjourney – What is it and how do you use it? How do you generate AI images in Midjourney?Midjourney AI is one of the most popular AI tools for generating images based on text descriptions. Simply describe what you need to generate images with a unique style. How does Midjourney work and why is it so popular? What…Maciej Popiołek images machine learning algorithm tools
SEPTEMBER 11, 2024 Tools and technology Canva – an essential graphic design tool. How to use Canva's features in marketing?There are countless tools online for creating and editing graphic designs. However, marketers should only use the most advanced, functional, and easy-to-use ones. One of the most popular solutions on the market has all these features:…Maciej Popiołek images tools project
June 16 2024 Tools and technology How does Google Lens work? Image search on your phone – search by photoGoogle allows users to search for specific images online. Typically, you use carefully selected keywords to find the image you're looking for. However, you also have the option of using an alternative method: searching for images on Google. Contrary to popular belief…Maciej Popiołek google images tools
SEPTEMBER 21, 2022 Paid Campaigns (PPC) Google Ads Banners – How to Design Them? Avoid Mistakes and Use CTAs on Your BannersGoogle Ads allows you to promote your brand not only within Google itself, but also on millions of partner websites. This category includes websites of almost every type—from small, hobbyist blogs aimed at a narrow audience, to websites…Adam Kubaszewski google ads images advertising
August 28 2022 Tools and technology Where to find free company photos? Stock photos for your website and social media.Websites, e-commerce, social media—all these places are brimming with content and images. These days, it's hard to find a website without a photo or graphic. When creating your first website for your business, do you need to hire a photographer? Or…Dominika Słomka free images ranking
