August 10 2026 Artificial Intelligence (AI) ChatGPT Competition – Google Gemini, Copilot and Other Alternative AI ToolsChatGPT became many people's first contact with artificial intelligence and remains the most versatile assistant on the market. However, it's no longer the only sensible choice. In 2026, the AI tools market has matured significantly, and some solutions are proving…Mariusz Piskor ai how to choose tools
July 15 2026 SEO and Content Marketing Competition for Google – which alternative search engines should you choose?Google has dominated the search engine market for years, and most internet users treat the brand as synonymous with online search. Meanwhile, dozens of tools offer different approaches to indexing, privacy, and result presentation. Some prioritize personal data protection, while others…Mariusz Piskor google how to choose Seo search
June 24 2026 SEO and Content Marketing Google position – how to check where my website ranks?For years, a page's position on Google has been considered a fundamental measure of SEO effectiveness. In 2026, the picture is more complex: AI overviews, language model summaries, and the growing percentage of searches ending without a click have changed what it means…Mariusz Piskor phrase google how to choose Seo keyword search
June 22 2026 Strategy and business How to choose sales channels to maximize profits?Do you have a refined offering and a growing advertising budget, but sales aren't growing as expected? The problem may lie not with what you're selling, but with where and how you're reaching customers. Sales channels are one of those elements…Mariusz Piskor biznes how to choose sales channels sale strategy
April 3 2026 SEO and Content Marketing How to adapt your content strategy to the requirements of generative engines (AI)?Generative Engine Optimization is a practical marketing response to the situation in which users don't see a list of links (as in traditional search engines), but only a single, synthetic response from a language model. Website positioning offers AI responses. A new content strategy…Adam Kubaszewski ai happy how to choose Seo strategy contents
24 March 2026 SEO and Content Marketing SEO or Google Ads? What to choose: pay per click or website positioning?Search engine marketing today, to put it simply, is a choice between two strategies with different mechanisms. On the one hand, we have positioning (SEO) – the process of building long-term organic visibility. On the other – Google Ads and related systems (Meta Ads, TikTok…Mariusz Piskor google ads how to choose benefits optimization Seo
24 March 2026 E-commerce and sales How to Research the Market Before Opening an Online Store? E-Commerce Market AnalysisOpening an online store without prior market research is like sailing without a map – you might reach your destination, but the likelihood of getting lost is much greater. A market analysis for an online store allows you to verify whether your business idea has a realistic chance of success…Mariusz Piskor e-commerce how to choose sales channels sale
11 March 2026 Tools and technology Why Your Small Business Needs CRM? Benefits and Choosing a SystemCRM, or Customer Relationship Management, is an IT system that allows a company to effectively manage customer relationships. It facilitates customer service and optimizes sales and marketing processes. In practice, it proves essential for all businesses offering…Mariusz Piskor crm how to choose benefits
26 February 2026 SEO and Content Marketing What questions should you ask an SEO agency during the first meeting?The first meeting with an SEO agency is a great time to assess the team's expertise and broadly defined marketing approach. Well-asked questions can help distinguish a potential strategic partner from a chaotic contractor. For this reason, we've prepared a set of…Adam Kubaszewski agency biznes how to choose Seo
January 25 2026 SEO and Content Marketing What does an SEO agency do and how do you choose one? Scope of services and key selection criteriaVisibility on Google is now one of the most important factors determining whether a potential customer will even find a company's offerings. Regardless of the industry, users begin the purchasing process with a search engine—they enter specific queries, compare solutions, and…Mariusz Piskor agency how to choose visibility
SEPTEMBER 15, 2024 E-commerce and sales How to set up an online store? Which CMS should you choose to sell effectively?More and more people are choosing to set up online stores, striving to succeed in the digital world. This is understandable – online shopping is incredibly popular among Poles of all ages, and entering the market…Maciej Popiołek e-commerce hosting integration how to choose guide template
15 Września 2024 Tools and technology Marketing automation – how to choose a marketing automation tool?The dynamic growth of the e-commerce and digital marketing industries has led to almost every company using automation to increase the effectiveness of their marketing campaigns and effectively reach more customers. To effectively conduct marketing activities…Maciej Popiołek automation integration how to choose benefits tools
