July 31 2026 Tools and technology What is SaaS? Definition, Advantages, Disadvantages, and ExamplesSaaS is a part of almost every daily online activity today—from email to managing an online store. This model underpins most popular business applications. We explain exactly what SaaS means, its advantages and disadvantages, and when…Mariusz Piskor application definitions guide
July 29 2026 E-commerce and sales The psychology of social proof in e-commerce – why do we buy what others buy?Before adding a product to our cart, we often check what others think of it. The star rating, the content of reviews, and how many people have already purchased it—these factors often influence our decision more than the product description itself.Mariusz Piskor biznes e-commerce guide sale
July 22 2026 SEO and Content Marketing Meta tags in website positioning – what impact do meta tags have on SEO?Meta tags are one of the first elements worth checking during a website SEO audit. Placed in the HTML code, they inform search engines and users about the content of a page—though some of them are now primarily historical. In this article, we explain…Mariusz Piskor meta-description guide Seo
July 3 2026 Strategy and business Customer satisfaction survey – how to avoid spoiling it and learn about customer opinions?Consumers can receive several requests for feedback per week—after a purchase in an online store, after a conversation with a consultant, or after a package is delivered. Amidst all this noise, it's easy for a message to become just another ignored message. Furthermore, a poorly designed customer satisfaction survey…Mariusz Piskor what's that how to create guide sale strategy
June 8 2026 SEO and Content Marketing Learning SEO step by step – from keyword selection to analytics in the AI eraSEO is one of those areas of marketing where knowledge can quickly become outdated. Google makes minor algorithm changes almost daily, and several times a year, it announces major updates that can significantly reshape search results. At the same time, it's never been…Mariusz Piskor ai google jak zrobić guide Seo Website search
25 May 2026 Artificial Intelligence (AI) AI SEO Statistics – How to Prepare for Search Engine Changes?400 million users use ChatuGPT weekly. Google AI Overview is now live in over 200 countries and reaches 1,5 billion people monthly. Organic traffic on many sites has dropped by 15-25%—not because they fell out of favor…Mariusz Piskor ai google guide Website search
22 May 2026 E-commerce and sales Complaints in online sales - seller's obligations when filing a complaintA customer received a package, opened it, and realized something was wrong. The product was damaged, not as described, or seemed fine at first glance, but broke down a week later. If you run an online store, this moment…Mariusz Piskor e-commerce guide Products sale
April 8 2026 Strategy and business What is networking? How can you strategically build relationships in the business world?Networking is the foundation of a modern career and company development. Skillfully building a network of business contacts can open doors that knowledge or experience alone cannot. But what exactly does it involve? Networking – what is it? The simplest definition…Adam Kubaszewski biznes guide strategy
25 March 2026 SEO and Content Marketing Best practices for running a blog – how to create interesting and engaging texts?A well-managed blog is one of the most effective ways to build your brand and increase your visibility on Google. There are very few industries that don't benefit from blog content marketing. It's worth remembering that a company blog is, above all…Mariusz Piskor blog copywriting guide Seo contents
23 March 2026 SEO and Content Marketing Internal Linking and Its Impact on SEO – Definition, Benefits, and Best PracticesInternal linking is one of the foundations of effective search engine optimization. Through a strategic network of hyperlinks within a single domain, it not only allows Google algorithms to better understand the website's structure but also improves user experience and distribution.Adam Kubaszewski html linking guide Seo Website
13 March 2026 Tools and technology CRM system ranking – comparing HubSpot, Pipedrive or Salesforce?Want to effectively manage customer relationships and ensure customer satisfaction better than ever before? Then choose the right CRM system. The ranking we've prepared for you is a compilation of the best programs of this type – by choosing one…Mariusz Piskor crm hubspot guide ranking
25 February 2026 SEO and Content Marketing How to check and improve the mobility of your website?Over 64% of global internet traffic today comes from mobile devices (source). In Poland, this figure exceeds 60%, and in some industries—particularly e-commerce and local services—it reaches as much as 75% (source). If your website isn't mobile-friendly…Mariusz Piskor jak naprawić guide responsiveness Website
