20 March 2026 Tools and technology What is a mockup? Definition and use in design.Before a website, app, or visual identity is created, designers prepare a mockup. This is one of the most important stages of working on the interface and visual communication. It allows you to see what the project will look like before it's implemented. Learn…Mariusz Piskor digital marketing images Internet marketing project template graphic design
April 9 2025 Strategy and business Rebranding – What is it and when should you do it? Recognize the warning signs.A brand's image is much more than just a logo. It also encompasses emotions, associations, and a general reputation shaped in the minds of its target audience by numerous factors: the quality of its offerings, the manner of communication and customer relations, and even style…Maciej Popiołek agency strategy graphic design
4 February 2025 Tools and technology AVIF – what is it? Why is this image format better than JPEG and WebP in terms of compression and quality?AVIF is an open image file format based on the AV1 video compression standard. This means it offers significantly better compression than the popular JPEG or PNG formats, allowing it to store images at a smaller size while maintaining high quality.Maciej Popiołek images optimization guide graphic design trendiest look
August 25 2022 Tools and technology Favicon – website icon – what is it, how to implement it and why do you need it?A favicon, sometimes affectionately called a "favicon," is a small square image displayed in browser tabs, bookmarks, and Google search results. A favicon is typically displayed next to a page's title and visually "confirms" a website's identity. The first web browser to introduce…Adam Kubaszewski what's that images graphic design
August 16 2022 Tools and technology Bootstrap – what is it? Advantages, disadvantages, and how to implement it in your web project?Bootstrap is one of the most popular CSS frameworks for working on the visual aspects of websites and applications. Learn how you can use it in your work and why it's worth it. In this article, we also highlight aspects…Paul Jankowski css html graphic design
26 May 2022 Tools and technology Color Psychology in Marketing and Business: Which CTA Colors Increase Clicks?Sales don't happen by chance! Everything must be refined, well-thought-out, and well-tailored to the audience and the goal we want to achieve. Colors influence not only brand perception but also… the sales of the products and services it offers!Monika Pałczyńska project strategy graphic design
July 19 2021 Tools and technology UX and UI – What are they and what are the key differences? User Experience and User Interface ExplainedAs we move forward in the world of online marketing, we'll sooner or later encounter concepts like user interface (UI) and user experience (UX). Both terms are crucial in website design and development – largely due to…Adam Kubaszewski what's that graphic design ux
