June 20 2026 Paid Campaigns (PPC) SEM advertising – what is it and why is it worth investing in?SEM is one of the oldest terms in online marketing, but its scope in 2026 looks completely different than it did just a few years ago. Alongside organic SEO and paid campaigns, it also includes visibility in AI tools, and the boundaries…Mariusz Piskor cpc google campaign conversions advertising PULL
July 23 2024 Paid Campaigns (PPC) How to Calculate and Use CPO (Cost Per Order)? A Performance Metric for E-CommerceOne of the indicators of advertising strategy effectiveness is CPO. What does it mean? It's a pricing model that shows how much it costs to acquire a single order. This directly impacts the optimization of marketing campaigns. Let's take a closer look at CPO and how to leverage it…Maciej Popiołek cpc advertising indicators
April 5 2024 Paid Campaigns (PPC) Microsoft Ads – available advertising formats in Poland (Bing, App Install and Product campaigns)Microsoft Ads is a tool available on the Polish market since 2022 – still relatively unknown and rarely used. More and more companies are discovering its potential and deciding to invest part of their budgets in Microsoft advertising. How…Maciej Popiołek bing cpc campaign Pla advertising
April 4 2024 Strategy and business Pinterest Advertising – Low CPC, High Conversion. Is It Worth It?Advertising on Pinterest is becoming increasingly popular. But is it really worth promoting your business there? What makes this platform stand out from other social media platforms? What results can you achieve by using Pinterest Ads?Maciej Popiołek cpc campaign conversions advertising social media
30 March 2022 Paid Campaigns (PPC) Google Ads Automated – how does it work? Who can benefit from campaign automation and what?According to data collected by gs.statcounter.com, Google remains the undisputed monopolist in Poland. Over 96,6% of internet users in our country choose this search engine. It still ranks second to none. Microscopic slices of the internet pie are shared among themselves: Bing with a 2,47% share…Monika Pałczyńska automation cpc google campaign conversions PULL
December 27, 2021 Paid Campaigns (PPC) Google Discovery Ads – how do they work, where do they appear and why is it worth enabling them?Google Discovery Ads is an advertising format that allows you to reach a wide audience across various online locations. We don't use pre-made display ads to run these campaigns. Instead, we provide Google Ads with assets that the system then mixes, creating…Magdalena Walczak cpc google campaign conversions advertising target
SEPTEMBER 9, 2020 Paid Campaigns (PPC) How much does online advertising cost? Billing models, pricing, and channel comparison.Not long ago, the word "advertising" was primarily associated with television commercials or street billboards. Today, effective marketing campaigns increasingly take place online. There are countless ways to advertise online – you can place your own banners or…Dominika Słomka cpc How much does it cost koszty advertising Seo
August 5 2019 Paid Campaigns (PPC) How to optimize your Google Ads bids? An overview of available methods.Advanced automation of the optimization process using self-learning algorithms is the future of online marketing – this is something all specialists who already use platforms in their daily work agree on. Properly configuring the right bid optimization strategy involves defining the most important goals…Paul Dalecki cpc optimization advertising
30 May 2019 Paid Campaigns (PPC) YouTube for Action – How to turn video views into measurable sales?YouTube for Action - Sell with YouTube! YouTube for Action - YouTube advertising that encourages your audience to convert – fill out a contact form, download an ebook, or purchase a product. The mobile revolution has not only changed the way we search…Dominika Słomka cpc filmy google campaign conversions indicators
April 5 2019 Paid Campaigns (PPC) Ad Fraud – what is it and how to protect your advertising budget?Ad Fraud – or the Perfidious Abuse of Budgets. Abuse of budgets by competitors or bots cost advertisers $19 billion in 2018, representing 9% of the total online advertising budget. Sounds serious, right? Threats and Perspectives. According to a report by Juniper Research…Dominika Słomka security cpc campaign conversions koszty advertising
15 February 2019 Paid Campaigns (PPC) 7 Google Ads (AdWords) Lessons for Beginners - The Basics of Online AdvertisingLearn about Google AdWords (Google Ads)! Hi! My name is Martyna, and I'm a certified Google AdWords specialist at Verseo, one of the largest SEM agencies in Central Europe. Google AdWords (Google Ads) advertising is part of our daily lives, and…Martyna Mikołajczak cpc google campaign guide advertising PULL
4 February 2019 Paid Campaigns (PPC) Google Ads Brand Campaign – Why Is It Worth It? A PPC Strategy That Makes SenseGoogle Ads (Google AdWords) Brand Campaign – Does It Make Sense? This question plagues many advertisers. There's a common misconception among them that if we choose to advertise with AdWords in a search engine, it's to attract new customers…Jakub Perkowski Italian and international brands cpc google campaign conversions strategy
