June 20 2026 Paid Campaigns (PPC) SEM advertising – what is it and why is it worth investing in?SEM is one of the oldest terms in online marketing, but its scope in 2026 looks completely different than it did just a few years ago. Alongside organic SEO and paid campaigns, it also includes visibility in AI tools, and the boundaries…Mariusz Piskor cpc google campaign conversions advertising PULL
June 15 2026 E-commerce and sales How to achieve a good conversion rate in e-commerce and B2B?Website traffic is increasing, advertising budgets are shrinking, and sales are stagnating – this is a scenario familiar to many owners of online stores and B2B companies. The problem rarely stems from a lack of traffic. More often, it stems from…Mariusz Piskor B2B e-commerce conversions optimization abandoned basket sale
4 May 2026 Paid Campaigns (PPC) Why aren't my ads generating queries?One of the most frustrating situations in marketing is when a campaign is working, ads are showing, clicks are coming in—but no inquiries are coming in. Then the conclusion is reached: advertising isn't selling. The problem is, the mere presence of traffic doesn't have much…Mariusz Piskor google ads campaign conversions leads advertising
April 22 2026 E-commerce and sales Payment methods in Polish e-commerce. Which payment methods should you choose for your online store?Choosing a payment system in an online store is the moment when a customer makes the final decision to purchase. Any additional step, barrier, or anything that limits trust can end the purchasing process before the transaction is finalized. In Polish e-commerce, where competition is fierce,…Adam Kubaszewski e-commerce conversions sale ux
April 1 2026 E-commerce and sales How to Attract Customers to Your Store? The Importance of SEO and Online AdvertisingWondering how to promote your online store? It's obvious you should do it online. The question, however, is: where and how to advertise your store? Online advertising, indeed, has many names. There are more options today than ever before: Google Ads,…Monika Dudek e-commerce google campaign conversions advertising visibility
19 March 2026 Tools and technology CTA in Marketing – Call To Action Definition, Meaning and Proven ExamplesCTA, or Call to Action, is a marketing term that means "a call to action." It's a communication element—usually a button, link, or short text message—intended to encourage the user to take a specific action. It can…Mariusz Piskor how to create jak zrobić conversions Internet marketing
9 February 2026 E-commerce and sales Sales Leads – What Is It and How to Acquire Them? Definition and Effective Acquisition MethodsA sales lead is a potential customer who demonstrates a specific interest in a company's product or service. Effective lead generation relies on a well-thought-out strategy, clear messaging, and carefully selected tools to support the sales process. What is a lead in marketing…Mariusz Piskor what's that conversions sale
December 23, 2024 Paid Campaigns (PPC) Targeting B2B ads on Facebook – the best ways to reach business customersFacebook advertising is commonplace for B2C companies. After all, social media is a great way to reach consumers. But what if your company primarily serves business customers? Is it worth investing in…Maciej Popiołek fb campaign conversions remarketing target indicators
April 4 2024 Strategy and business Pinterest Advertising – Low CPC, High Conversion. Is It Worth It?Advertising on Pinterest is becoming increasingly popular. But is it really worth promoting your business there? What makes this platform stand out from other social media platforms? What results can you achieve by using Pinterest Ads?Maciej Popiołek cpc campaign conversions advertising social media
22 February 2024 Social media Pinterest Ads – What, How, and Who to Advertise to? Proven Methods and FormatsAre you thinking about advertising on Pinterest? It could be a great way to acquire customers and increase sales. But before you use this tool, learn what's worth promoting and how to do it. We've got you covered. What is Pinterest? Is…Maciej Popiołek campaign conversions guide advertising social media target
13 March 2023 E-commerce and sales Abandoned shopping carts – best practices for rescuing e-commerce transactionsCan you imagine putting products into a shopping cart in a brick-and-mortar store, then leaving it in the middle of the store and leaving? Such situations, if they ever happen, are rare. It's a different story in the world of e-commerce. Gathering a large collection of products in…Monika Pałczyńska automation e-commerce conversions abandoned basket sale strategy
14 February 2023 Case studies and interviews E-shop positioning and sales increase by +46% – Case Study Verseo and e-okularnicy.plIf you run an online store, you need to be found by customers. This is as logical as it is challenging to implement. This is due to increasingly fierce competition and a convoluted shopping journey. One way to effectively promote your business online is…Monika Pałczyńska case study e-commerce conversions Seo sale visibility
