January 19 2026 Strategy and business The Foundation of Every Business - Everything You Need to Know About the Business ModelA business model defines how a company creates, delivers, and captures value. It is the foundation of business operations, influencing profitability, competitiveness, and organizational growth. What is a business model? The definition of a business model encompasses a set of elements that describe how a company operates…Mariusz Piskor allegro case study advertising
December 15, 2025 SEO and Content Marketing Mobile copywriting – how to shorten content for readability on a small screen?Mobile copywriting requires adapting the language, text structure, and message format to the way users interact with their smartphones. Properly prepared content increases audience engagement and communication effectiveness. Key principles of mobile copywriting. Effective mobile copywriting relies on precise…Mariusz Piskor case study google ads visibility
July 29 2024 Strategy and business What is Murphy's Law? Applications to Project ManagementMurphy's Law is a principle that applies both in everyday life and in many industries, including marketing. Although Murphy's Law has a pessimistic tone, it moves projects into a realistic framework – if something can go wrong,…Maciej Popiołek blog case study what's that
July 20 2024 Case studies and interviews Case Study – a marketing tool for building brand credibilityAnalysis, evaluation, and presentation – these are the three elements of a precise case study. It can be described as a detailed description of the actions taken for a company or a specific area of its operations. This allows you to demonstrate the effectiveness of the processes undertaken to support the presented enterprise.Maciej Popiołek case study guide contents
24 May 2023 Case studies and interviews Case Study Fotoforma – how to scale e-commerce with photo and video equipment?People remember their first kiss or their first car. Fotoforma specialists and clients recall their first photo! We, on the other hand, remember our first meeting with representatives of this brand, which has been consistently strengthening its position in the photography and content market since 2002.Monika Pałczyńska case study e-commerce google advertising Seo sale
14 February 2023 Case studies and interviews E-shop positioning and sales increase by +46% – Case Study Verseo and e-okularnicy.plIf you run an online store, you need to be found by customers. This is as logical as it is challenging to implement. This is due to increasingly fierce competition and a convoluted shopping journey. One way to effectively promote your business online is…Monika Pałczyńska case study e-commerce conversions Seo sale visibility
November 14 2022 Paid Campaigns (PPC) Google Ads Marketing Campaigns – How to Plan, Run and Measure Results?Online marketing is a way to reach a wide audience, and more and more businesses are choosing to do so. There are many possibilities: from SEO, through content marketing, to mobile marketing. A significant role is also played by…Maciej Popiołek case study google ads campaign
SEPTEMBER 25, 2022 Case studies and interviews Case study – furniture industry (SEO) – the impact of good quality content and link buildingSelling SEO services requires the added skills of a magician from the consultant, and a degree of trust from the client. Why? Because the payback period isn't easy to precisely define. However, an SEO specialist can ensure that the positive effects of the undertaken actions will be visible, and…Monika Pałczyńska backlink case study happy e-commerce linking off site
8 Września 2022 Case studies and interviews Agata Śmieja (TOGETAIR) explains in an interview why there is no development without ESGThe concept of corporate social responsibility began to take shape at the turn of the 18th and 19th centuries. The following decades brought dynamic changes, which today are reflected in the increasingly widespread implementation of CSR strategies, not only in the world of large corporations. Equally important and even more…Monika Pałczyńska case study strategy trendiest
July 6 2022 Case studies and interviews Sales Techniques – Price Objection and Why Failures Are Good? Interview with Dawid Didiuk"Thank you, I've got it," "Please call back later," "I need to think about it"—these are just some of the phrases we use to say goodbye to telemarketers. Why do we do this? Because we don't like them! They call at inopportune times, they try to push something on us, and they create pressure, from…Monika Pałczyńska case study dinner benefits sale strategy
June 21 2022 Strategy and business CEO ASARI – Optimization with Automation and Optimism! How to Improve Company Processes?Business management – what does it mean today? The development of modern technologies, combined with the pandemic and post-pandemic reality, have contributed to a shift in the business management model. What does it look like now? What can we expect in the short term? More on…Monika Pałczyńska automation case study benefits optimization project strategy
January 26 2022 Case studies and interviews How to Achieve a 4115% ROAS on Black Friday? Case Study of Klinika Młodości Medical SPABlack Friday has passed a few weeks ago, but it's become a hot topic again for us thanks to a contest we organized for account managers. Members of the departments responsible for managing Google Ads accounts…Magdalena Walczak case study e-commerce promotion
