August 5 2026 Strategy and business What is a SWOT Analysis? Definition and Application in BusinessBusiness decisions are rarely made based on gut instinct – especially those related to the company's development direction, a new product, or entering an unfamiliar market. A SWOT analysis allows you to see such a situation from both sides, including what's happening internally…Mariusz Piskor analytics biznes sale strategy
July 29 2026 E-commerce and sales The psychology of social proof in e-commerce – why do we buy what others buy?Before adding a product to our cart, we often check what others think of it. The star rating, the content of reviews, and how many people have already purchased it—these factors often influence our decision more than the product description itself.Mariusz Piskor biznes e-commerce guide sale
June 22 2026 Strategy and business How to choose sales channels to maximize profits?Do you have a refined offering and a growing advertising budget, but sales aren't growing as expected? The problem may lie not with what you're selling, but with where and how you're reaching customers. Sales channels are one of those elements…Mariusz Piskor biznes how to choose sales channels sale strategy
27 May 2026 SEO and Content Marketing What influences the price of SEO services? SEO costs in practiceThe SEO price list is one of the first places a business owner looks when considering working with an SEO agency. There are usually several packages available, and they come in various price ranges. Comparing offers quickly reveals the differences in price…Mariusz Piskor biznes dinner How much does it cost koszty Seo
13 May 2026 Paid Campaigns (PPC) Do Meta Ads (Facebook) make sense for my industry?The decision to enter Meta Ads is often based on market observations – your competition is likely already advertising on Facebook, so you feel it's your turn. The problem only begins when the campaign launches and the budget begins…Mariusz Piskor biznes facebook ads Internet marketing advertising sale
11 May 2026 SEO and Content Marketing What does cooperation with an SEO & SEM agency involve?Collaborating with an SEO and SEM agency usually begins with the simple premise that the company wants to increase its online customer base. At this stage, marketing seems like a separate area that can be outsourced and accounted for. Only during…Mariusz Piskor agency biznes PULL Seo
8 May 2026 Paid Campaigns (PPC) Does online advertising work in a B2B model?For many companies, the decision to launch online advertising isn't based on a belief that it's the right channel, but rather on peer pressure. "Everyone's on Google Ads," "the competition is on LinkedIn," "you have to do something online" – the problem…Mariusz Piskor B2B biznes e-commerce google ads campaign advertising
1 May 2026 Paid Campaigns (PPC) When will I see the first results of my online advertising campaign?The question of when the first results of online advertising will appear is often asked even before the campaign begins. Decisions regarding budget, channel, and agency expectations depend on the answer. The problem is that most of them are too…Mariusz Piskor biznes google ads campaign koszty advertising
April 29 2026 Strategy and business Why didn't the previous agency deliver the results?Lack of results from working with an agency is one of the most common situations companies bring to us. The scenario usually plays out similarly: campaigns ran for months, budgets were spent regularly, reports were delivered – but there was no real impact on sales or the number of enquiries…Mariusz Piskor agency biznes campaign Internet marketing strategy
April 8 2026 Strategy and business What is networking? How can you strategically build relationships in the business world?Networking is the foundation of a modern career and company development. Skillfully building a network of business contacts can open doors that knowledge or experience alone cannot. But what exactly does it involve? Networking – what is it? The simplest definition…Adam Kubaszewski biznes guide strategy
26 February 2026 SEO and Content Marketing What questions should you ask an SEO agency during the first meeting?The first meeting with an SEO agency is a great time to assess the team's expertise and broadly defined marketing approach. Well-asked questions can help distinguish a potential strategic partner from a chaotic contractor. For this reason, we've prepared a set of…Adam Kubaszewski agency biznes how to choose Seo
June 8 2020 Case studies and interviews How to Find an E-Business Idea? Interview with Jacek Kłosiński, author of klosinski.netA Cool Small Business Step by Step Dominika Mączka: Hi Jacek, I'm glad we can have you on our blog - in the form of this interview :) So let's get started! First question: when did you learn to stand up for yourself, while not…Dominika Słomka biznes case study e-commerce guide strategy trendiest
