July 9 2026 Strategy and business Word-of-mouth marketing – what is it? The influence of opinions and strategies for building authenticityWord-of-mouth marketing, also known as buzz marketing, is one of the oldest yet still effective strategies for building brand trust. It relies on natural recommendations and conversations between people, rather than paid advertising. In this article, we explain what buzz marketing is…Maciej Popiołek what's that benefits opinion promotion social media strategy
27 March 2026 Strategy and business Online customer acquisition strategy – lead generation methodsMost companies struggling to generate B2B leads online aren't really struggling with a lack of advertising channels, but rather a lack of strategy. The list of available methods grows longer each year. You can advertise on Google,…Mariusz Piskor how to increase sales channels benefits leads promotion sale
25 March 2026 Artificial Intelligence (AI) Microsoft Copilot AI – what is this tool and how is it revolutionizing office work?Artificial intelligence is increasingly transforming the way we work with documents, data, and communication in companies. One of the most important tools in this area is Microsoft Copilot—an AI assistant integrated with the Microsoft 365 ecosystem. It allows you to create reports,…Mariusz Piskor ai definitions benefits tools
25 March 2026 Strategy and business Online marketing and traditional marketing – analysis of the advantages, disadvantages and differences in reaching customersIt's said that marketing has existed since time immemorial. The first commercial exchange between people was the result of using a marketing strategy to ensure that each party gained something. It's also said that marketing originated with the creation of the first department store...Mariusz Piskor e-commerce benefits Internet marketing advertising
24 March 2026 SEO and Content Marketing SEO or Google Ads? What to choose: pay per click or website positioning?Search engine marketing today, to put it simply, is a choice between two strategies with different mechanisms. On the one hand, we have positioning (SEO) – the process of building long-term organic visibility. On the other – Google Ads and related systems (Meta Ads, TikTok…Mariusz Piskor google ads how to choose benefits optimization Seo
23 March 2026 Paid Campaigns (PPC) Basic information about Google Ads – what is it and what does advertising on Google involve?Google Ads is one of the most important and effective advertising systems in the world. It allows companies to reach potential customers precisely when they are searching for specific products or services. Simply put, Google Ads is a Google advertising system based primarily on performance models – primarily PPC (Pay Per Click),…Adam Kubaszewski what's that definitions google ads benefits ppc advertising
11 March 2026 Tools and technology Why Your Small Business Needs CRM? Benefits and Choosing a SystemCRM, or Customer Relationship Management, is an IT system that allows a company to effectively manage customer relationships. It facilitates customer service and optimizes sales and marketing processes. In practice, it proves essential for all businesses offering…Mariusz Piskor crm how to choose benefits
3 February 2026 Paid Campaigns (PPC) Why invest in Google Ads? The benefits of search engine advertisingIn Poland, approximately 90% of internet users use Google. Google AdWords (now Ads) can also be used to run ads on YouTube (which is one of the most frequently visited websites in Poland). Such a broad reach…Mariusz Piskor google ads benefits visibility
January 28 2026 Strategy and business Barter in business – what is it and what does the exchange of goods or services involve?Barter is a form of exchange in which parties exchange goods or services without the use of money. We explain what this model of cooperation is and what it looks like in practice. Barter – Principles and Explanation To fully understand what it is…Mariusz Piskor agency what's that benefits
January 14 2026 Tools and technology UX Researcher – who is he and what do he do? Scope of duties and responsibilitiesA UX researcher studies how users use digital products, what they need, and what challenges they encounter. They then share this information with teams that design apps or websites to make them easier to use. This work requires the ability to analyze data,…Mariusz Piskor what's that benefits sale
April 22 2025 Strategy and business Barter – what is it, how does it work, and when is it profitable? Barter in businessWe're all looking for different ways to optimize costs and grow our businesses. One solution that's gaining renewed attention after years of absence is barter. If you're wondering what barter is and whether it can be…Maciej Popiołek benefits koszty strategy
19 February 2025 E-commerce and sales How can an accounting office and CFO duo really increase the profits of your e-commerce?How can a CFO help optimize your business? What are the benefits of outsourcing accounting, what should you pay attention to, and what are the advantages of working with an external CFO? The growing popularity of e-commerce is causing more and more companies to relocate their…Guest article e-commerce benefits koszty
