July 29 2026 E-commerce and sales The psychology of social proof in e-commerce – why do we buy what others buy?Before adding a product to our cart, we often check what others think of it. The star rating, the content of reviews, and how many people have already purchased it—these factors often influence our decision more than the product description itself.Mariusz Piskor biznes e-commerce guide sale
July 10 2026 E-commerce and sales How to write online store terms and conditions? Creating e-commerce terms and conditionsAn online store's terms and conditions are a document that determines not only legal compliance but also the security of the entire e-commerce business. Despite this, many e-commerce owners treat them as a burdensome formality – they copy ready-made templates from the internet, generate content…Mariusz Piskor e-commerce regulations sale
July 6 2026 E-commerce and sales Reliable ways to improve customer service. Take care of CX in e-commerce.The Polish e-commerce market has reached maturity – in 2025, 78% of internet users declared that they shopped online, and according to PwC, the gross value of this sector is expected to reach approximately PLN 162 billion in 2026. If it is no longer possible…Mariusz Piskor e-commerce sale ux
June 15 2026 E-commerce and sales How to achieve a good conversion rate in e-commerce and B2B?Website traffic is increasing, advertising budgets are shrinking, and sales are stagnating – this is a scenario familiar to many owners of online stores and B2B companies. The problem rarely stems from a lack of traffic. More often, it stems from…Mariusz Piskor B2B e-commerce conversions optimization abandoned basket sale
22 May 2026 E-commerce and sales Complaints in online sales - seller's obligations when filing a complaintA customer received a package, opened it, and realized something was wrong. The product was damaged, not as described, or seemed fine at first glance, but broke down a week later. If you run an online store, this moment…Mariusz Piskor e-commerce guide Products sale
8 May 2026 Paid Campaigns (PPC) Does online advertising work in a B2B model?For many companies, the decision to launch online advertising isn't based on a belief that it's the right channel, but rather on peer pressure. "Everyone's on Google Ads," "the competition is on LinkedIn," "you have to do something online" – the problem…Mariusz Piskor B2B biznes e-commerce google ads campaign advertising
April 22 2026 E-commerce and sales Payment methods in Polish e-commerce. Which payment methods should you choose for your online store?Choosing a payment system in an online store is the moment when a customer makes the final decision to purchase. Any additional step, barrier, or anything that limits trust can end the purchasing process before the transaction is finalized. In Polish e-commerce, where competition is fierce,…Adam Kubaszewski e-commerce conversions sale ux
April 1 2026 E-commerce and sales How to Attract Customers to Your Store? The Importance of SEO and Online AdvertisingWondering how to promote your online store? It's obvious you should do it online. The question, however, is: where and how to advertise your store? Online advertising, indeed, has many names. There are more options today than ever before: Google Ads,…Monika Dudek e-commerce google campaign conversions advertising visibility
25 March 2026 Strategy and business Online marketing and traditional marketing – analysis of the advantages, disadvantages and differences in reaching customersIt's said that marketing has existed since time immemorial. The first commercial exchange between people was the result of using a marketing strategy to ensure that each party gained something. It's also said that marketing originated with the creation of the first department store...Mariusz Piskor e-commerce benefits Internet marketing advertising
24 March 2026 E-commerce and sales How to Research the Market Before Opening an Online Store? E-Commerce Market AnalysisOpening an online store without prior market research is like sailing without a map – you might reach your destination, but the likelihood of getting lost is much greater. A market analysis for an online store allows you to verify whether your business idea has a realistic chance of success…Mariusz Piskor e-commerce how to choose sales channels sale
20 March 2026 E-commerce and sales How to find a niche market and start making money from it? A way to achieve higher margins and loyal customers.It seems that almost every industry today is saturated with intense competition. Therefore, the key to business success is market niche. But what exactly does the term "market niche" mean, how can you find one, and how can you determine if it has the potential to…Adam Kubaszewski e-commerce sales channels Products sale
9 March 2026 Paid Campaigns (PPC) Advertising a Clothing Store Online? Proven Online Marketing StrategiesEffective advertising for a clothing store requires a combination of well-thought-out marketing activities, precise communication, and tailored tools to the target audience. The following guide presents proven strategies that help increase visibility and sales in the fashion industry. How to choose a name for a fashion store…Mariusz Piskor e-commerce advertising strategy
