August 5 2026 Strategy and business What is a SWOT Analysis? Definition and Application in BusinessBusiness decisions are rarely made based on gut instinct – especially those related to the company's development direction, a new product, or entering an unfamiliar market. A SWOT analysis allows you to see such a situation from both sides, including what's happening internally…Mariusz Piskor analytics biznes sale strategy
July 11 2026 Tools and technology Google Trends – what is it and how do you use it? How can you predict trends?Google Trends is a free Google tool that shows how search interest in a given term is changing over time, across selected countries, and across channels. Instead of raw search volumes, it provides relative values on a scale of 0 to…Adam Kubaszewski analytics what's that google trendiest contents
20 May 2026 Tools and technology How to Check a Website's History? Viewing Previous Website VersionsWant to see what a website looked like a few years ago? Check for deleted content, old listings, or analyze competitor activity? A website's history can provide valuable information for website owners, SEO specialists, and marketers alike. Fortunately…Mariusz Piskor analytics tools Website
April 2 2026 Social media Meta Pixel (Facebook and Instagram) – what is it, how to implement it and how does it work?Advertising in the Meta ecosystem (Facebook and Instagram) allows for highly targeted user targeting. Campaigns can be targeted based on interests, age, location, and online behavior, among other factors. This allows brands to reach new audiences who previously had no…Mariusz Piskor analytics facebook ads tools advertising remarketing target
10 February 2026 AdBook The role of analytics and the role of the algorithm – where is a strategy needed and where is a model sufficient?Automation in web analytics has never been as advanced as it is today. Google Analytics 4, powered by machine learning, can detect anomalies, segment users, and fill in missing data. However, the more algorithms can do, the more value... the human who...Mariusz Piskor algorithm analytics strategy
7 February 2026 AdBook More data, fewer cookies – how not to get lost in analytics?Web analytics has never been more demanding. After years of working with the Universal Analytics model, marketers and analysts had to switch to Google Analytics 4, adapt to the rigors of GDPR and ePrivacy, and implement Consent Mode. The result? Increasingly…Mariusz Piskor analytics Cookies report
January 7 2026 Tools and technology Bit.ly – What Is It and How Does It Work? Link Shortening and Click Analyticsbit.ly is one of the most popular link shorteners, allowing you to create short, beautiful, and shareable URLs. Below, you'll find a detailed explanation of what bit.ly is, how it works, and what it's best for. bit.ly – what…Mariusz Piskor analytics report
12 May 2025 Paid Campaigns (PPC) ROE – What is it and what is the formula? Return on equity assessmentA company's profitability is one of the most important aspects of assessing its financial situation. But have you ever wondered what makes a company attractive to shareholders? This is where ROE comes in, allowing you to quickly assess how effectively a company is growing its…Maciej Popiołek analytics report strategy indicator indicators
1 May 2025 Analytics and data UTM – What is it and how to use it? Why do your links need UTM parameters?If someone asks: what is UTM and is it even worth delving into? The answer is a resounding yes, because without reliable data, it's difficult to properly plan a budget and develop an effective marketing strategy. What is UTM in practice?Maciej Popiołek analytics what's that tools
April 25 2025 Strategy and business ROA (Return on Assets) – How to Calculate It? Assessing Company EfficiencyIn the world of finance, there's a simple yet incredibly useful metric that helps explain how capital translates into company profits—ROA. More broadly, it's Return on Assets, or the ratio of net profit to total…Maciej Popiołek analytics report strategy indicator indicators
January 31 2025 Analytics and data NPS (Net Promoter Score) – what does customer loyalty mean?To increase the number of visits to a given website, specialists often implement multi-pronged SEO strategies. One of the key activities undertaken by business owners for years has been the research and assessment of customer satisfaction and willingness to recommend—in other words, the…Maciej Popiołek analytics report indicators
November 22 2024 Tools and technology Google Looker Studio – what is it, how does it work and why is it essential for data analysis?Google Looker Studio, formerly known as Google Data Studio, is a data visualization and analysis tool that allows you to create interactive reports and dashboards. Integration with various data sources, including Google Analytics, Google Ads, and…Maciej Popiołek analytics report
