June 17 2026 Paid Campaigns (PPC) YouTube video campaigns – how to turn views into real sales?YouTube is not just a video site, but also a platform often referred to as the world's second-largest search engine—and one of the most effective advertising channels. According to DataReportal's "Digital 2025: Poland" report, YouTube's potential advertising reach…Mariusz Piskor algorithm How much does it cost campaign optimization advertising remarketing
April 1 2026 SEO and Content Marketing Using structured data and credibility signals for AI algorithmsThe development of AI-based algorithms is fundamentally changing the way website quality is assessed. AI models rely not only on keyword analysis but primarily on context, data structure, and source credibility. Website SEO services…Adam Kubaszewski ai algorithm happy Seo contents
10 February 2026 AdBook The role of analytics and the role of the algorithm – where is a strategy needed and where is a model sufficient?Automation in web analytics has never been as advanced as it is today. Google Analytics 4, powered by machine learning, can detect anomalies, segment users, and fill in missing data. However, the more algorithms can do, the more value... the human who...Mariusz Piskor algorithm analytics strategy
November 13 2025 SEO and Content Marketing Google AI Overview (AIO) – basic information about the new search engine featureAI Overview (AIO) is a feature in Google search results, based on generative artificial intelligence, designed to provide users with a short, precise answer to their search query. In practice, when a user enters a search term, Google's system decides whether…Adam Kubaszewski algorithm crawl google
January 27 2025 SEO and Content Marketing What is a Crawler? An explanation of the function and process of a web crawler.We encounter them constantly, though we may not be aware of them. Crawlers, or indexing robots, are responsible for collecting information about web pages, structures, and content. They operate using HTTP and HTTPS protocols, as well as algorithms and rules that determine…Maciej Popiołek algorithm crawl google
January 21 2025 SEO and Content Marketing Cloaking in SEO – definition, types and consequences of unethical practicesThe desire to increase a website's visibility in Google search results often leads to unethical and prohibited activities known as Black Hat SEO. These include cloaking, an illegal SEO technique that…Maciej Popiołek algorithm mistakes what's that
November 15 2024 Artificial Intelligence (AI) What are the types of artificial intelligence? The main types of artificial intelligence and their definitions.Artificial intelligence has taken the world by storm. While most have heard of OpenAI's GPT chat, it's important to know that there are many other tools out there. New models have emerged that rely on different mechanisms and operate in different ways…Maciej Popiołek algorithm what's that machine learning algorithm guide trendiest
6 Września 2024 SEO and Content Marketing How does an internet search engine work? Ranking and description of popular search engines.In 2024, an increase in user numbers was also observed for other search engines, not just Google. So, which are the most popular and best search engines? How do they differ? Find the answers in this article! The most popular search engines in Poland – version…Maciej Popiołek algorithm google ranking sprinkle search
July 14 2021 Social media YouTube positioning – tips for increasing video reach and viewsThe internet is a place of constant change. Platforms are born, gain popularity, and die, replaced by more modern channels more relevant to modern users. This cycle of digital life applies to most websites, but there are some that break away from…Magdalena Walczak algorithm filmy guide sprinkle keyword visibility
29 March 2021 Strategy and business The History of Google – Where Did the Name Come From and How Did the Most Popular Search Engine Come into Being?Google is now a global powerhouse in online services, so vast that it's hard to believe it wasn't born from some Big Bang or other similarly spectacular event. Like every brand, it had its humble beginnings, its lean years…Magdalena Walczak algorithm google trendiest
4 March 2020 SEO and Content Marketing Google Update – Nofollow, Sponsored, and UGC Link Attributes in SEOAt the end of 2019, Google announced an update regarding nofollow links. This applies to all websites and online stores, regardless of industry or location. Although the change was previously known, it will not take effect until March 1, 2020.Dominika Słomka algorithm google linking
10 Września 2019 SEO and Content Marketing Medic Update in Poland – Winners and Losers of the March and June Google CorrectionsLess than a month ago, we published an article about the so-called Medic Update, last year's update to Google's search engine algorithms, which primarily affected websites related to broadly defined health topics. In this article, we focused on illustrating the current situation after subsequent so-called adjustments…Artur Krawczyk algorithm google visibility
