18 May 2026 Paid Campaigns (PPC) Why does the agency charge a commission on the advertising budget?Budget commission is a way of tying agency fees to the scale of a campaign. The larger the spend, the greater the impact of decisions on the outcome, and therefore the greater the responsibility. This model assumes that campaign management is not a fixed service, but rather a process that…Mariusz Piskor agency budget dinner How much does it cost advertising
11 May 2026 SEO and Content Marketing What does cooperation with an SEO & SEM agency involve?Collaborating with an SEO and SEM agency usually begins with the simple premise that the company wants to increase its online customer base. At this stage, marketing seems like a separate area that can be outsourced and accounted for. Only during…Mariusz Piskor agency biznes PULL Seo
April 29 2026 Strategy and business Why didn't the previous agency deliver the results?Lack of results from working with an agency is one of the most common situations companies bring to us. The scenario usually plays out similarly: campaigns ran for months, budgets were spent regularly, reports were delivered – but there was no real impact on sales or the number of enquiries…Mariusz Piskor agency biznes campaign Internet marketing strategy
26 February 2026 SEO and Content Marketing What questions should you ask an SEO agency during the first meeting?The first meeting with an SEO agency is a great time to assess the team's expertise and broadly defined marketing approach. Well-asked questions can help distinguish a potential strategic partner from a chaotic contractor. For this reason, we've prepared a set of…Adam Kubaszewski agency biznes how to choose Seo
20 February 2026 Strategy and business Brainstorming – when is it necessary?Brainstorming is a creative teamwork technique that explores new ideas. It's particularly useful when unconventional solutions are needed. The following article explains when the technique is truly essential and how to utilize its full potential. Brainstorming…Mariusz Piskor agency project strategy
11 February 2026 Paid Campaigns (PPC) How long does it take for an agency to launch a Google Ads campaign?Launching a Google Ads campaign doesn't happen automatically after it's created. Before ads can start showing to users, Google must complete several mandatory checks. This begins with reviewing and approving or rejecting the ads. How does Google review ads…Mariusz Piskor agency google ads campaign
January 28 2026 Strategy and business Barter in business – what is it and what does the exchange of goods or services involve?Barter is a form of exchange in which parties exchange goods or services without the use of money. We explain what this model of cooperation is and what it looks like in practice. Barter – Principles and Explanation To fully understand what it is…Mariusz Piskor agency what's that benefits
January 25 2026 SEO and Content Marketing What does an SEO agency do and how do you choose one? Scope of services and key selection criteriaVisibility on Google is now one of the most important factors determining whether a potential customer will even find a company's offerings. Regardless of the industry, users begin the purchasing process with a search engine—they enter specific queries, compare solutions, and…Mariusz Piskor agency how to choose visibility
January 9 2026 E-commerce and sales Click & Collect in e-commerce – what is it and how to implement it in your e-shop?The click & collect model is gaining traction in e-commerce thanks to shorter delivery times, reduced logistics costs, and increased customer control over order collection. This translates into better conversions for businesses and greater shopping convenience and flexibility for customers. Click &…Mariusz Piskor agency what's that strategy
29 Września 2025 Life of Verseo Authenticity Instead of Platitudes: Effective Leadership in Practice. Verseo CEO Interview with ForbesIn business, we most often talk about numbers. Metrics, tables, and charts are the daily grind for many managers. However, the biggest challenge turns out to be not spreadsheets, but emotions—those of employees, customers, and, above all, one's own. Krzysztof Masłowski, CEO and co-founder of Verseo,…Monika Pałczyńska agency strategy verse
July 31 2025 Life of Verseo Mobile Trends for Experts 2025 – the future of mobile technologies and AI in WarsawThis fall, Warsaw will become a focal point for new technologies. On October 20–21, 2025, Mobile Trends for Experts will take place there—an event that represents a more intimate version of the renowned Mobile Trends Conference. Organizers announce…Monika Pałczyńska agency project trendiest
April 9 2025 Strategy and business Rebranding – What is it and when should you do it? Recognize the warning signs.A brand's image is much more than just a logo. It also encompasses emotions, associations, and a general reputation shaped in the minds of its target audience by numerous factors: the quality of its offerings, the manner of communication and customer relations, and even style…Maciej Popiołek agency strategy graphic design
