August 7 2026 Paid Campaigns (PPC) What You Can and Can't Advertise? An Analysis of Regulations and Sensitive IndustriesNot every product or service can be promoted equally freely. Some industries operate under complete advertising bans, while others can only communicate with the audience under strictly defined conditions. Furthermore, advertising platforms have regulations that are sometimes stricter than the…Mariusz Piskor ppc advertising
July 27 2026 Paid Campaigns (PPC) CPM – what is it and how to calculate it in online advertising?CPM is one of the basic pricing models in online advertising, used primarily in campaigns focused on reach and building brand awareness. Understanding this metric allows you to consciously plan your budget and compare the profitability of various advertising channels. In this article, we explain…Mariusz Piskor google ads ppc advertising
July 13 2026 Paid Campaigns (PPC) How to Pass the Google Ads Exam on Your First Try? Theory and PracticeGoogle Ads Certification is an official certification issued by Google, certifying your knowledge of this advertising platform. Freelancers, agency specialists, in-house marketers, and even those just entering the industry apply for it. In this article, we explain exactly what it is…Mariusz Piskor certificate google ads ppc advertising
July 8 2026 Paid Campaigns (PPC) Facebook Ads or Google Ads? Choose the platform that suits your product.Businesses planning their first paid campaign are most often faced with a dilemma: Google or Facebook advertising? These two platforms dominate the digital advertising market – together they account for over 50% of global online advertising spending (WPP Media, "This Year Next…" forecast).Mariusz Piskor digital marketing facebook ads google ads campaign advertising
June 29 2026 Paid Campaigns (PPC) Google Display Network (GDN) – how to reach customers with images?The Google Display Network gives brands a platform for what traditional search advertising doesn't: a visual presence in the places where users spend time every day. It's a channel that allows you to reach potential customers with visuals before they…Mariusz Piskor google ads images advertising
June 20 2026 Paid Campaigns (PPC) SEM advertising – what is it and why is it worth investing in?SEM is one of the oldest terms in online marketing, but its scope in 2026 looks completely different than it did just a few years ago. Alongside organic SEO and paid campaigns, it also includes visibility in AI tools, and the boundaries…Mariusz Piskor cpc google campaign conversions advertising PULL
June 17 2026 Paid Campaigns (PPC) YouTube video campaigns – how to turn views into real sales?YouTube is not just a video site, but also a platform often referred to as the world's second-largest search engine—and one of the most effective advertising channels. According to DataReportal's "Digital 2025: Poland" report, YouTube's potential advertising reach…Mariusz Piskor algorithm How much does it cost campaign optimization advertising remarketing
June 3 2026 Paid Campaigns (PPC) Making money with Google Ads – where to start and how to increase profits?Google Ads is an advertising platform that has been driving sales for companies worldwide for years. Although it requires an investment in advertising budget, a well-planned campaign can pay for itself many times over. According to Google data, advertisers generate an average revenue of around $2…Mariusz Piskor google ads campaign Products advertising sale
18 May 2026 Paid Campaigns (PPC) Why does the agency charge a commission on the advertising budget?Budget commission is a way of tying agency fees to the scale of a campaign. The larger the spend, the greater the impact of decisions on the outcome, and therefore the greater the responsibility. This model assumes that campaign management is not a fixed service, but rather a process that…Mariusz Piskor agency budget dinner How much does it cost advertising
13 May 2026 Paid Campaigns (PPC) Do Meta Ads (Facebook) make sense for my industry?The decision to enter Meta Ads is often based on market observations – your competition is likely already advertising on Facebook, so you feel it's your turn. The problem only begins when the campaign launches and the budget begins…Mariusz Piskor biznes facebook ads Internet marketing advertising sale
8 May 2026 Paid Campaigns (PPC) Does online advertising work in a B2B model?For many companies, the decision to launch online advertising isn't based on a belief that it's the right channel, but rather on peer pressure. "Everyone's on Google Ads," "the competition is on LinkedIn," "you have to do something online" – the problem…Mariusz Piskor B2B biznes e-commerce google ads campaign advertising
6 May 2026 Paid Campaigns (PPC) Are changes to the website necessary for the ad to work?In advertising campaigns, it's easy to assume that results depend primarily on what happens in the advertising system. Budget, bids, keywords, settings—these seem paramount. The problem is that in practice, many campaigns reach…Mariusz Piskor google ads campaign optimization advertising Website
