June 3 2026 Paid Campaigns (PPC) Making money with Google Ads – where to start and how to increase profits?Google Ads is an advertising platform that has been driving sales for companies worldwide for years. Although it requires an investment in advertising budget, a well-planned campaign can pay for itself many times over. According to Google data, advertisers generate an average revenue of around $2…Mariusz Piskor google ads campaign Products advertising sale
22 May 2026 E-commerce and sales Complaints in online sales - seller's obligations when filing a complaintA customer received a package, opened it, and realized something was wrong. The product was damaged, not as described, or seemed fine at first glance, but broke down a week later. If you run an online store, this moment…Mariusz Piskor e-commerce guide Products sale
20 March 2026 E-commerce and sales How to find a niche market and start making money from it? A way to achieve higher margins and loyal customers.It seems that almost every industry today is saturated with intense competition. Therefore, the key to business success is market niche. But what exactly does the term "market niche" mean, how can you find one, and how can you determine if it has the potential to…Adam Kubaszewski e-commerce sales channels Products sale
5 February 2026 Paid Campaigns (PPC) Example of Google Ads product ads in search engineWhen entering the phrase "men's basketball shoes" into Google, the user isn't immediately taken to the organic results page. They first see a dedicated module listing products from various brands, each with a photo of the shoes, price, store name, and information…Mariusz Piskor google ads Pla Products
3 February 2026 AdBook Google Ads – how to organize your shopping campaigns to conquer the market?In the world of e-commerce, there's a daily battle for customer attention and wallets. The problem is that many Google Ads campaigns resemble a disorganized marketplace – budgets are wasted on cheap products, and those with the greatest potential get lost in the crowd.Mariusz Piskor product feed google ads Products
January 30 2026 E-commerce and sales Merchandising – what is it and why does a company need it to increase sales?Merchandising encompasses activities that increase sales through appropriate product presentation, space optimization, and conscious offer management in brick-and-mortar stores and online. What is merchandising? The definition of this term encompasses a complex of activities related to the planning, presentation, and display of products in…Mariusz Piskor what's that Products sale
December 5, 2025 Strategy and business How to build your personal brand? Definition, elements, and methods of creation.Effectively building your personal brand requires conscious planning, knowledge of communication tools, and skillful use of elements that create a coherent and recognizable image. The following article shows you how to build your visibility and professional authority step by step. A strategic approach…Mariusz Piskor merchant center Products settings
December 3, 2024 E-commerce and sales E-grocery – definition, operating model and importance for the Polish grocery tradeMore and more people are choosing to shop for groceries online. E-grocery is a trend that's changing our everyday shopping habits. What exactly does this term mean? What is e-grocery, and how is it changing grocery shopping? Grocery (from…Maciej Popiołek e-commerce Products sale strategy trendiest
August 13 2024 E-commerce and sales Customization of products and services – definition, benefits and implementation in your companyCustomization is the process by which users can independently modify a product or service. What exactly is customization, and how does it differ from personalization? Learn how customization affects the relationship between consumers and brands! Customization – what…Maciej Popiołek what's that Products ux
July 24 2023 Paid Campaigns (PPC) Google PLA (Product Listing Ads) – what is it and how to run a product campaign on Google?Google PLA, or Google Product Listing Ads, is a tool that has revolutionized the way businesses run their online advertising campaigns. In this article, you'll learn the basics of how Google PLA works. We'll also show you how to effectively…Monika Pałczyńska google ads Pla Products
January 10 2023 E-commerce and sales Omnibus Directive – how to properly inform about price reductions of goods?The new year welcomed e-commerce entrepreneurs with the need to implement the biggest changes in years. This is all thanks to three EU directives: goods, digital, and Omnibus. These directives aim to protect the collective interests of consumers, including allowing them to check…Monika Pałczyńska dinner e-commerce guide Products promotion
SEPTEMBER 28, 2022 SEO and Content Marketing SEO Guide for E-Commerce – How to Create Product Descriptions That Sell?The post-pandemic reality and changing shopping habits are causing the e-commerce industry to grow at an incredible pace. In five years, the value of this market in Poland is expected to reach PLN 187 billion! If you're considering starting a business in the virtual space, then…Monika Pałczyńska happy descriptions Products
