5 February 2026 Paid Campaigns (PPC) Example of Google Ads product ads in search engineWhen entering the phrase "men's basketball shoes" into Google, the user isn't immediately taken to the organic results page. They first see a dedicated module listing products from various brands, each with a photo of the shoes, price, store name, and information…Mariusz Piskor google ads Pla Products
April 5 2024 Paid Campaigns (PPC) Microsoft Ads – available advertising formats in Poland (Bing, App Install and Product campaigns)Microsoft Ads is a tool available on the Polish market since 2022 – still relatively unknown and rarely used. More and more companies are discovering its potential and deciding to invest part of their budgets in Microsoft advertising. How…Maciej Popiołek bing cpc campaign Pla advertising
July 24 2023 Paid Campaigns (PPC) Google PLA (Product Listing Ads) – what is it and how to run a product campaign on Google?Google PLA, or Google Product Listing Ads, is a tool that has revolutionized the way businesses run their online advertising campaigns. In this article, you'll learn the basics of how Google PLA works. We'll also show you how to effectively…Monika Pałczyńska google ads Pla Products
June 1 2021 E-commerce and sales Google Ads for online stores – best practices, campaign types and optimizationThere are over 40,000 online stores in Poland*. Do you run one of them? So, considering the latest data from the Gemius E-commerce in Poland 2020 report, you might be smiling to yourself at the news that over 70% of surveyed internet users use…Dominika Słomka e-commerce google campaign conversions optimization Pla
January 9 2021 E-commerce and sales Advertising an Online Automotive Store – A Guide to SEO, Google Ads, and Social MediaDo you run an automotive store? Whether your business focuses on brick-and-mortar sales, online sales, or a combination of both, you need effective promotion. This includes, and perhaps especially, online promotion. What should effective advertising look like?Maciej Popiołek e-commerce fb conversions Pla advertising Seo
18 February 2020 Paid Campaigns (PPC) Google Shopping – Why does your store need a Google Shopping campaign?Google Shopping has been available in Poland since 2013. Over the past six years, the IT giant's product advertising has evolved significantly, offering online store owners increasingly innovative and effective promotional solutions. It's a response to…Maciej Popiołek google ads Pla advertising
SEPTEMBER 30, 2019 Paid Campaigns (PPC) Google Product Advertising 20% Off – How Does Verseo CSS Reduce PLA Campaign Costs?Do you have an online store? That's great! Verseo has prepared the option for you to display Shopping ads without the Google Shopping commission. This means a 20% savings compared to your current Shopping campaigns. What's more, you don't have to be a Verseo customer. We don't even need your data...Maciej Popiołek css google campaign koszty merchant center Pla
November 30 2018 Paid Campaigns (PPC) Google Ads Smart Shopping Campaigns – What are they and how do they work?Smart Shopping Campaigns – another "Smart" solution from Google. It seems the "smart" campaign family is starting to grow. It's no wonder Google is opting for this type of solution. Google Smart Campaigns allow inexperienced users to independently run…Kasia Nowakowska automation what's that Pla
June 14 2018 Paid Campaigns (PPC) Google Shopping Campaigns – Building and Optimizing a Shopping CampaignShopping campaigns – a must-have for modern marketing! Campaigns designed for online stores are among the most complex. Advertisers who want to advertise their product range on Google can utilize almost every type of targeting available in the advertising system…Paul Dalecki optimization Pla strategy
April 30 2018 Paid Campaigns (PPC) Google Shopping – price comparison and product advertising in one toolGoogle Shopping - what is it and why is it worth it? The Google Shopping comparison tool is a convenient form of advertising accessible through the search engine for AdWords users. It's where so-called Product Listing Ads (also known as…Paul Dalecki e-commerce merchant center Pla
22 March 2018 E-commerce and sales How to build an effective shopping campaign tree in Google Ads?Shopping Campaign Tree - Creating and Effectively Optimizing a Campaign. One of the most important elements of a well-thought-out marketing strategy is the structure of your Google AdWords account. A proper arrangement of campaign elements allows you to analyze and improve its effectiveness. Account structure is even more important in…Paul Dalecki campaign Pla Products
22 February 2017 E-commerce and sales Mandatory GTIN for Google Shopping – Google Merchant Center ChangesImportant information for those advertising on Google Shopping! Starting February 14, 2017, Google will require GTINs from merchants submitting product feeds targeting all markets where Google Shopping is available.Lukasz Kaczmarek e-commerce Pla Products
