3 Września 2026 Strategy and business Introduction to Internet Marketing – What is it and How to Get Started Online?Three channel groups, three different tasks. Organize them by customer situation and learn where to start.Weronika Chorążewicz what's that sales channels Internet marketing guide strategy
July 17 2026 SEO and Content Marketing What is spam? Definition, types, and defensesOver 376 billion emails are sent worldwide every day, nearly half of which are unsolicited messages that should never have reached recipients' inboxes (Statista study, 2025). Email spam has become a serious threat in the age of artificial intelligence…Mariusz Piskor Internet marketing spam
July 1 2026 Tools and technology What is a button? Definition, meaning, and types of buttons on websites.It's hard to imagine a modern website without buttons. They guide users through the shopping journey, encouraging registration, and completing transactions. While this element may seem simple, its design requires an understanding of usability principles and the psychology of perception.Mariusz Piskor digital marketing how to create Internet marketing project Website
June 12 2026 Tools and technology Typography in marketing, or how to choose a font for your website and advertising creationsBefore a user reads the first word on your website, ad, or poster, they've already formed an initial opinion of your brand. This happens instantly and largely unconsciously – and typography is responsible for this. Well-chosen…Mariusz Piskor digital marketing Internet marketing strategy Website
June 2 2026 Strategy and business Company image on the Internet – how to build brand recognition and reputation?Your company's brand is its most valuable asset. It determines whether a customer chooses you or switches to a competitor. A well-built online company image can sell better than many advertising campaigns – because it works on…Mariusz Piskor Internet marketing promotion strategy trendiest
31 May 2026 Strategy and business Marketing strategy in the age of AI – how to plan e-marketing activities?Many entrepreneurs treat marketing as a collection of disconnected activities—a Google ad here, a Facebook post there, a newsletter somewhere else. However, individual activities, even those conducted with dedication, rarely produce lasting results unless there's a…Mariusz Piskor ai digital marketing campaign Internet marketing project strategy
29 May 2026 Tools and technology What is vector graphics and how can you best use them in marketing and design?Did you know that the image format you use on your website can directly impact its ranking in Google? Most website owners don't realize that converting a few PNG files to their SVG equivalent…Mariusz Piskor images Internet marketing project Website
13 May 2026 Paid Campaigns (PPC) Do Meta Ads (Facebook) make sense for my industry?The decision to enter Meta Ads is often based on market observations – your competition is likely already advertising on Facebook, so you feel it's your turn. The problem only begins when the campaign launches and the budget begins…Mariusz Piskor biznes facebook ads Internet marketing advertising sale
April 29 2026 Strategy and business Why didn't the previous agency deliver the results?Lack of results from working with an agency is one of the most common situations companies bring to us. The scenario usually plays out similarly: campaigns ran for months, budgets were spent regularly, reports were delivered – but there was no real impact on sales or the number of enquiries…Mariusz Piskor agency biznes campaign Internet marketing strategy
25 March 2026 Strategy and business Online marketing and traditional marketing – analysis of the advantages, disadvantages and differences in reaching customersIt's said that marketing has existed since time immemorial. The first commercial exchange between people was the result of using a marketing strategy to ensure that each party gained something. It's also said that marketing originated with the creation of the first department store...Mariusz Piskor e-commerce benefits Internet marketing advertising
25 March 2026 Analytics and data How to Use Summer Google Trends to Promote Your Brand? Experiential MarketingIn an era where consumers are seeking authentic experiences instead of just another product, the ability to read their intentions is becoming a key competency for marketers. Analyzing search trends with Google Trends is a free way to peer into the mind of the modern consumer and understand…Mariusz Piskor google Internet marketing tools promotion
20 March 2026 Tools and technology What is a mockup? Definition and use in design.Before a website, app, or visual identity is created, designers prepare a mockup. This is one of the most important stages of working on the interface and visual communication. It allows you to see what the project will look like before it's implemented. Learn…Mariusz Piskor digital marketing images Internet marketing project template graphic design
